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UPnP Logo and Trademark Usage Guidelines

This document outlines the guidelines for using the UPnP Forum Member logo and certification logo. The Member logo can be used by Forum members to indicate support for UPnP activities but must not be used on products or packaging. The certification logo is reserved for UPnP certified devices and can appear on product-specific marketing collateral. The usage of the term "UPnP" is also defined, including permissibility as an adjective for certified devices and restrictions for non-device terms. Clarifications on SDK products and Basic Devices usage are included.

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UPnP Logo and Trademark Usage Guidelines

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  1. UPnP Logo Usage Guidelines Rob Ranck Executive director, UIC Global Inventures, Inc.

  2. Certification logo & trademark usage • UPnP Forum Member Logo Forum members can use the member logo to indicate support of UPnP Forum activities • UPnP certification mark Reserved for use with UPnP certified devices (certification logo used for presentation example only)

  3. Certification logo & trademark usagecommon questions (1) • How should the UPnP Forum Member logo be used? • use the Forum Member logo with *company* marketing collateral • not to be used to badge products or packaging

  4. Certification logo & trademark usagecommon questions (2) • How should the UPnP certification logo graphic be used? • Only on UIC certified devices and packaging • Product-specific marketing collateral • How should the “UPnP” word mark be used? • Same basic guidelines as logo graphic • OK to use as an adjective-descriptor for UIC certified devices (e.g. BrandX UPnP camera)

  5. Certification logo & trademark usagecommon questions (3) • Is it OK to use “UPnP” word mark apart from certified products? • Yes, but only as an adjective-descriptor for terms that are clearly NOT devices (e.g. “UPnP architecture”, “UPnP standard”) • Why is using the term, “Universal Plug and Plug (UPnP)”, not OK? • Because it equates the UPnP mark with a general, descriptive phrase as opposed to using the mark to specifically indicate product certification.

  6. Certification logo & trademark usagecommon questions (4) • Can I use the UPnP certification or word mark with an SDK product? • no, the mark is for certified devices only • instead, use the UPnP Forum Member logo • use phrases such as “SDK for development of UPnP devices”

  7. Certification logo & trademark usagecommon questions (5) • Can the UPnP certification logo be used with Basic Devices? • since Basic Devices do not implement full UPnP functionality, they cannot be registered or certified • use UPnP Forum Member logo • use phrases such as “Compliant with the basic device DCP as approved by the UPnP Forum“

  8. For the interconnected lifestyle

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