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Enhancing Humanitarian Communication: Local Dialogue for Impactful Programs

This initiative, supported by DFID and facilitated by CDAC, aims to strengthen two-way communication between humanitarian programs and affected communities. Key strategies include combining communication platforms, developing new responses, and capturing lessons learned for better practices. Active partnerships in Pakistan focus on national messages, local outreach, and engaging communities through local media, SMS networks, and listener groups. By fostering ongoing dialogue, we enhance awareness, trust, and feedback mechanisms to improve program effectiveness and community engagement.

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Enhancing Humanitarian Communication: Local Dialogue for Impactful Programs

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  1. . Support for Humanitarian Programs On the Ground SUPPORTED THROUGH DFID BY

  2. CDAC Goals • Members aim to improve their two-way communications with affected communities by • Combining communications platforms for greater effect • Developing new responses, capturing lessons learned for improved communications practice • Promoting communications use within the humanitarian sector

  3. Active CDAC Partners in Pakistan

  4. CDAC Support Communications Strategies & your programs Audience research data Communication Strategies Expertise • National messages Local outreach • Local feedback National radio program production Link across broad local radio networks as needed Media campaigns Press release / conf.nc Radio PSAs, print ads …etc; much already covered • LOCAL DIALOGUE • for your programs • In: outreach programs, health facilities, child spaces, camps.. Staff Training (HQ , field) Set up local platforms; eg. - With local radio shows • - Targeted listening groups • - SMS contact databases • - Local media relations

  5. Local and National Radio (Internews, BBC) • Coordinated coverage of key issues • Reinforce understandings, local and national engagement • Support: • Specialist production on specific themes • Permanent audio files – for localized awareness-raising sessions, local outreach, etc. • LOCAL DIALOGUE • for your programs

  6. Listener Groups • Sustained local-level input, discussion, debate: awareness-raising • Across local networks, & reinforced by radio programs • On location: in camps, health care facilities, child-friendly spaces, etc. • Broadcast or pre-record • Feedback! – on general issues, on particular concerns • Support: • Training and Support for Listener Groups • Radio distribution methods and monitoring • LOCAL DIALOGUE • for your programs

  7. Local SMS Networks • Based on RELATIONSHIPS; reinforce local dialogue • Fast questions, fast alerts, fast awareness (use against rumors; for research; for notification of events; etc.) • Feedback! • Support: • Training and installation of your local SMS platform (Frontline SMS, other) • Protocols for SMS database use; maintain the relationship! • LOCAL DIALOGUE • for your programs

  8. Community Events • Community’s space, community’s terms, community’s words • Jirgas, forums, panels, etc. • Becoming radio programs and audio files: reinforce and re-use • Feedback! • Support: • Planning and radio program production • LOCAL DIALOGUE • for your programs

  9. Online Mapping (Ushahidi) • Real-time updates • Feedback!: facilities, trends, issues • Support: • Familiarization with Ushahidi systems and operation www.PakReport/Ushahidi • LOCAL DIALOGUE • for your programs

  10. Local Media Engagement • Currently: lack connection, local information void. Engage with local issues! • Manage the media relationship! • Build contacts, get updates out fast • Support: • Facilitate or run local media events: journalist trainings, press conferences, familiarization events (funding needed) • Localized SMS networks, through a trusted intermediary (Intermedia) • Overcome the information void: provide data and updates, eg. via Press Clubs • LOCAL DIALOGUE • for your programs

  11. Build your Audience! • Feedback means: communication is ongoing, it builds awareness and promotes change • You gain better trust and mutual understanding • You have an audience which will know you and hear you: if things change, if there’s a crisis • LOCAL DIALOGUE • for your programs

  12. Build your Audience! • You get input directly into your programs: what’s working, what needs to adjust • Your own outreach is faster, more connected, strengthened • You have managed, collated, real-time feedback from the ground – which supports your national-level strategy as well It’s work! But it also works. • LOCAL DIALOGUE • for your programs

  13. Information saves lives; dialogue supports dignity. CDAC’s role Planning, Training, Technology, and Direct Targeted Support • LOCAL DIALOGUE • for your programs

  14. . • . • LOCAL DIALOGUE • for your programs

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