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Promo Playbook

Promo Playbook. Q3 2009 North America. Q3 Promotion Summary. Money Saving Customer Offer – Clean Wireless Promo CDP BOGO - Buy One, Get One Competitive Trade-Up Offers Three years and hardware free – UTM appliances Email Security Two years and 50% off – UTM appliances Email Security

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Promo Playbook

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  1. Promo Playbook Q3 2009 North America

  2. Q3 Promotion Summary • Money Saving Customer Offer –Clean Wireless Promo • CDP BOGO -Buy One, Get One • Competitive Trade-Up Offers • Three years and hardware free – UTM appliancesEmail Security • Two years and 50% off – UTM appliancesEmail Security • SonicWALL Trade-Ups –Secure Upgrade Program • Try and Buy – Email Security Try and Buy • Free OS Enhanced Upgrade - TZ 180s • Financial – 60 Day Flooring • Partner Rewards –E-Class

  3. Clean Wireless Promo • Free SonicPoint N with the qualifying purchase of an E-Class UTM appliance. • End-user Redemption. Requires a claim at CLEAN WIRELESS including copy of reseller invoice showing eligible product purchase. • SonicWALL will ship promotional unit within 4-6 weeks. Get further details

  4. Clean Wireless Promo Details • Offer available only on the specific product SKUs listed above. • Distributors, resellers, and employees of SonicWALL are ineligible to claim products under this promotion. • To receive promotional SonicPoint N units at no additional cost, all qualified products must be purchased, subsequently registered on www.mysonicwall.com, and be claimed on the web form between July 1st, 2009 and September 30th, 2009. • A scanned copy of a receipt showing proof of purchase may be requested post claim and must be provided within 10 business days after request to validate qualification for promotion. One claim is allowed per serial number of product purchased. Incomplete claims will not be honored. • SonicWALL is not responsible for network outages causing the inability to submit a claim to the web form below. All products acquired under this offer may only be shipped to locations in the continental United States and Canada as permitted. • Allow 4-6 weeks for delivery of the promotional SonicPont N. • Offer is non-transferable and may not be combined with other offers and/or discounts.* • This offer is subject to change without notice and may be cancelled at any time. • Taxes, shipping, handling and other fees apply. • Restrictions may apply. Void where prohibited. • Limit of 5 claimed products per customer or while promotional SonicPoint N stock lasts. • Claims questions can be sent to sonicpointpromo@sonicwall.com. *Please note this offer may not be combined with other offers and/or discounts including the Competitive Trade Up, or High Availability SKUS.

  5. CDP – BOGO (Buy One, Get One) • BOGO = Buy one, Get one. Reseller Promotion. • NOAM Reseller direct claim from SonicWALL. Do not claim unit from distribution. • Requires a claim at: BOGO CLAIM + copy of distribution invoice showing eligible product purchase. • SonicWALL will ship promotional unit within 4-6 weeks. Get further details

  6. CDP – BOGO Promo Details • RESELLER CDP BOGO – Sell a CDP 5040 or 6080 and claim a promotional CDP 110 /210 directly from SonicWALL at no additional cost to you! Use the promotional CDP 110/210 to sweeten a customer deal, for demos, inhouse use or sell it at 100% profit! • TERMS & CONDITIONS • Offer available only on the specific product SKUs listed below. • Distributors, partners not in good standing in the SonicWALL Medallion Program and employees of SonicWALL are ineligible to claim products under this promotion. • To receive promotional CDP units at no additional cost, all qualified products must be purchased and be claimed on the form below between July 1st, 2009 and September 30th, 2009. • A scanned copy of an Invoice from Alternative Technology, Catalyst, D+H, Ingram Micro, Securematics or Tech Data showing proof of purchase of qualifying product must be provided within 10 business days to validate qualification for promotion. • One claim is allowed per serial number of product purchased. • Incomplete claims will not be honored. • SonicWALL is not responsible for network outages causing the inability to submit a claim to the web form below. • All products acquired under this offer may only be shipped to locations in the continental United States and Canada as permitted. • Allow 4-6 weeks for delivery of the no additional cost product. • Offer is non-transferable and may not be combined with other offers and/or discounts.* • This offer is subject to change without notice and may be cancelled at any time. • Taxes, shipping, handling and other fees apply. • Restrictions may apply. Void where prohibited. • Limit of 5 claimed products per customer or while promotional CDP 110/210 stock lasts. • Claims questions can be sent to CDPpromo@sonicwall.com.

  7. Competitive Trade-UpThree Years and HW free Buys Bundle and Saves + Qualifying Firewall Customer A bundle in which for the price of 3 years of CGSS, the hardware is free. Available SKUs: 01-SSC-7081   NSA 3500 Promotional Tradeup + 3 Years CGSS $6,195 01-SSC-7082   NSA 2400 Promotional Tradeup + 3 Years CGSS $4,185 01-SSC-7083   NSA 240 Promotional Tradeup + 3 Years CGSS $1,95001-SSC-7084   TZ 210 Promotional Trade-Up + 3 Years CGSS $1,095 01-SSC-7085   TZ 210 W Promo Trade-Up + 3 Years CGSS $1,295

  8. Competitive Trade-UpThree Years and HW free Buys Bundle and Saves + Qualifying Anti-Spam Customer A bundle in which for the price of 3 years of TotalSecure Email, the hardware is free.

  9. Competitive Trade-Up Offer Qualifying Firewall Customer Buys Gets E-Class NSA 50% off list, or Competitive upgrade customer 2 year SKU NSA 50% off list Requires SonicWALL approval and SPR Restrictions Apply – See full details online

  10. Competitive Trade-Up Offer Qualifying Email Security Customer Buys Gets Competitive upgrade customer Any Email Security appliance at 50% off list Any TotalSecure Email 2 year Subscription Requires SonicWALL approval and SPR

  11. Secure Upgrade Program Upgrades to a bundle and saves Current SonicWALL customer A bundle of a new UTM appliance and 2 years CGSS at roughly a 40% savings on the appliance Restrictions Apply – See full details online

  12. Email Security Try and Buy 30 Day Try and Buy for qualifying end user prospects Restrictions Apply – See full details online

  13. Free OS Enhanced Upgradefor TZ 180 purchases Get a free upgrade: Buy one of these: • Receive a FREE Upgrade to SonicOS Enhanced with the purchase of any TZ 180 or TZ 180 Wireless SKU. • The OS Enhanced upgrade will be automatically activated when the appliance is registered.

  14. 60 Day Flooring (Page 1 of 2) SonicWALL and GE Capital Solutions are offering an innovative distribution financing program on SonicWALL solutions for qualified SonicWALL Medallion partners who are in good standing. This financing program provides up to 60-day payment terms on new SonicWALL purchases made through participating authorized SonicWALL Distributors. • Benefits of flooring: • Increases cash flow by narrowing the time between your client’s payment to you and your payment to distribution • Extended terms offered at no additional cost to partner – all that is required is that the partner obtain an account with GE Capital at distribution • Additional lines of credit through GE Capital Solutions Details: Offered through: Alternative Technology, Ingram Micro, Securematics, or Tech Data and financed by GE Capital Solutions. For account details or general questions, please contact www.smbfinance.com or call +1.800.257.8372 Offer valid through September 30, 2009

  15. 60 Day Flooring (Page 2 of 2) Terms & Conditions • Offered on approved credit through GA Capital Solutions • Not all partners will qualify • Available on SonicWALL purchases (POs) of $5,000 or greater • SonicWALL reserves the right to change or end this offer at any time • Program available to authorized Silver and Gold Medallion Partners See Full Details Online

  16. Partner Rewards – E-Class • Available to Gold and Silver Partners. • Purchase one of the SKUs below and receive a cash reward.  • Rewards will automatically be paid monthly by check. See Full Details Online

  17. Thank you www.sonicwall.com

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