Audit Report Format by ADaviation

1. SEO AUDIT REPORT SEO AUDIT REPORT - - http://adaviation.in/ http://adaviation.in/ “Investing in search engine optimisation is one of the best practices for a business. About 93% of online engagements start from a search engine. Having your business rank high on Google and other search engines is one of the best advertising modes." 1 1

2. Mobile: +9163977696438 Email: info@iwaydigital.com Website: http://adaviation.in/ Hi, Thank you for allowing us to submit this audit report. Our SEO strategy team was excited to evaluate your website. We have highlighted some specific areas for improvement. We hope you will find this report interesting and insightful. Please feel free to contact me if you have any questions. We look forward to helping you grow your online business! Sincerely, The Team @ADaviation “Behavioural data is essential for online ad targeting. It helps businesses to understand their clients and create more personal ads. Most businesses do not use behavioural data. As a result, they are unable to reach a more specific segment of their customers.” 2 2

3. BUYER PERSONA OF ADaviation.in Business Niche Business Niche: : - - Digital Marketing Agency Digital Marketing Agency [Seed keyword [Seed keyword – – Digital marketing, Internet marketing, Online Digital marketing, Internet marketing, Online marketing]. marketing]. Services Services: :- - SEO, Link building, Web design and development, Custom website design, Social media marketing, pay per click, Facebook Ads, Content writing, ORM, E-commerce marketing, E-mail Marketing. Features Features: :- - •Brand awareness •Generate traffic •In-depth competitor analysis •Real-time traffic insights •Global business expansion •Effective and efficient targeting •Enhance reach •Real time campaign tracking system •Improve conversion rate •Cost effective tactics for online market •Reach your audience on social media •More qualified buyer through SEO •Make your business more competitive •Affordable marketing strategy •Reduce logistic requirements •Witness great revenue in the foreseeable future •Facilitates interaction with targeted audience •Build Brand Reputation 3 3

4. Audience Research Audience Research: :- - i. Aware Audience Aware Audience (H make them aware make them aware) -Targeting is based on consumer behaviour. Platforms: Platforms: Social media, Display Ads, YouTube Display Ads, Shopping Display Ads. Demography Demography: : Age Group – 24 to 45 Years Location – Kanpur Income – 10 to 15 Lakhs Annually Background Background: : Class Type – Business class, Influencers, NGOs. Religion – All Type – Both Rural and Urban Goal Goal: : •Want more and more traffic on their Platforms. •Want to Increase sale on their platforms (Affiliate sales for influencers). •Want to expand reach of their product and services. •Want their own virtual identity (websites or e- commerce store). •Wants to run ads at cheap prices. Challenges with Solutions: Challenges with Solutions: •Unaware from the insights of the service they are paying for (While making deal, try to elaborate hard facts about what they are asking for and how it works). •Not trust worthy (Show your reviews and testimonials). •Delay in results (Explain them road map of their required service). (Here, we will target unaware audience and ere, we will target unaware audience and 4 4

5. •Expensive to hire (Charge in parts or stage by stage while explaining that service importance and positive impact on their business). Recommendation : Recommendation : • We like to recommend you social media platform for your business because of two main reasons 1st one ,here targeting is based on consumer behaviour and 2nd one, it will help you to connect with your customers, increase awareness about your brand and boost your leads and sales. Interested Audience Interested Audience ( (Here, we will target aware audience and Here, we will target aware audience and make them interest make them interested ed) ) -Targeting is Keyword oriented. Platforms: Platforms: Search engine, search engine Ads, YouTube search Ads, Application search Ads. Demography Demography: : Age Group – 24 to 45 Years Location – Kanpur Income – 10 to 15 Lakhs Annually Background Background: : Class Type – Business class, Entrepreneur, New-start-ups, Influencers, NGOs, Educational institutes. Religion – All Type – Both Rural and Urban Goal Goal: : •Optimization of Website and Social media platforms. •For running effective and efficient online campaign. •More Lead generation through Social media. •Wants to avail Online Reputation Management service to improve their positive brand image. •Facilitate Interaction with targeted audience in more user friendly way. ii. ii. 5 5

6. •In-depth Competitive Analysis for being ahead from your competitors and improve the area where they are lacking behind. Challenges with Solutions: Challenges with Solutions: •Leads are minimal even after huge traffic base (may be product or service is not up to the mark or lead generation mechanism needs an upgrade). •ORM is myth (tell them about tools you will be using to monitor all the platforms at once). •Online advertisements is expensive and not cost effective (Tell them how precisely you will target their interested audience and its impact on their sales OR show them your testimonials). •Sales does not improve even after SEO (may be their service is expensive and their competitor is offering it at lower price). •With traffic bounce rate is also increasing (May be their site is not user friendly or content is not engaging). Recommendation : Recommendation : •We like to recommend you Platforms like Search Ads, Video search Ads, Shopping search Ads, Application search Ads because of two main reason 1st one, here targeting is based on keywords and 2nd one, it involves displaying ads in search-engine results the moment someone searches for specific keywords so that the ads displayed perfectly match the query. Paid search ads are incredibly efficient and can offer benefits for almost any type of business. 6 6

7. AUDIT REPORT OF ADaviation.in Website link: http://adaviation.in/ 1.Google Page Rank: 0 Why is Google page rank important? PageRank (PR) is a quality metric invented by Google. The values 0 to 10 determine a page’s importance, reliability and authority on the web according to Google. Once you get a high PR, people will want to link to you more often. Earning more popularity on the web will increase your search engine ranking so that you appear at the top of the SERPs for your target keywords. In this way PR can indirectly affect search ranking. 2.Backlinks Counter: 26 Link Backs recognized by major Search Engines Link Popularity is the measure of your site s popularity determined by the number and quality of links coming to your website from other websites. Building link popularity helps improve the PageRank of your website. 3.Google Indexed Pages: 34 Search Engine Saturation: Number of pages indexed across Major Search Engines Search Engine Saturation refers to the number of your website pages that Search Engines have indexed. This helps you to determine how deep your website has been indexed by Search Engines. Logically, each page of your website offers competition to other websites in ranking. 4.Canonicalization Code: Found 7 7

8. Why is this important? Pages that do not use canonical URLs are susceptible to duplicate content issues, which can negatively impact search engine rankings. 5.Title Tag: ADaviation.in The title tag is the FIRST place the search engine spiders will look when they come to crawl your site. It will tell them what your web site is about. 6.Meta tags: MISSING A meta description tag is supposed to be a brief and concise summary of your pages content. 7.Robots.txt: Found Robots.txt file tell search engines which pages they are allowed to index. 8.XML Sitemap: Found Need to be Updated an xml sitemap is essentially a road map that tells search engines where to find your site’s content. 9.Social Presence: We are not able to locate social media pages Facebook Likes Facebook Shares Facebook Comments Instagram Followers Twitter Followers LinkedIn Page Followers 67 0 0 74 67 24 8 8

9. 10.Google Analytics: Found Google Analytics code is implemented to track the visitors. 11.Mobile Rendering: Yes 12.Speed Test: 11.28 Sec Google recommended page load time is under two seconds: “Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.” Fast matters, especially when it comes to customer service. 9 9

10. Domain Information Domain Information URL Alexa Rank Google Page Rank Backlinks Last Google Crawl Date Google Indexed Pages Yahoo Indexed Pages Live Indexed Pages Dmoz Listing Dmoz Category Host IP Site Hosted in Owner Site Age Created Expires Results Results http://adaviation.in/ Error - - 27-Jun-21 - - - Not Found Not Found 184.168.97.101 Godaddy.com Akshay Nigam 510 days old 09-02-2020 09-02-2022 Title ADaviation.in – Over a Million Ideas For Business Description Not Found Keywords Hidden H1, H2, H3 H1, H2 are Found Google Sitemap Found Robot Tag Found Content Present 10 10

11. RECOMMANDED KEYWORDS For ADaviation.in Page HOME HOME HOME SEO SEO SEO Local seo Local seo Local seo Link Link Link Wordpress website Wordpress website Wordpress website Wordpress development Wordpress development Wordpress development Custom web Custom web Social media Social media Social media PPC PPC PPC Content writing Content writing Content writing Keywords Search Volume 1K-10K 10-100 10-100 1K – 10K 1K – 10K 100 – 1K 100 – 1K 100 – 1K 10 – 100 1K – 10K 10 – 100 10 – 100 100 – 1K 100 – 1K 100 – 1K 100 – 1K 100 – 1K 100 – 1K 100 – 1K 100 – 1K 10K – 100K 1K – 10K 1K – 10K 1K – 10K 100 – 1K 100 – 1K 10K – 100K 100 – 1K 100 – 1K best digital marketing agency best online marketing firms top internet marketing firm best seo agency seo firms company search engine optimization local seo companies local seo agency best local seo company link building in seo seo link building service backlink agency wordpress website design company wordpress website designing company wordpress website development company wordpress development agency wordpress web development company wordpress development company custom website design custom web design social media in marketing social media in marketing strategy social media marketing agency ppc services ppc advertising services ppc agency content writing article content writing online content writing 11 11

12. RECOMMENDATION HIGH Webpage contains URLs that are not SEO friendly! URLs that are not SEO friendly! HIGH The meta description tag is missing meta description tag is missing from page. It should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results. HIGH Primary keywords Primary keywords ar are not appearing in one or mor e not appearing in one or more of the meta above. Primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines. e of the meta- -tags tags HIGH Website loading time is around 11.28 loading speed which is 5 5 seconds 11.28 seconds seconds and is over the average seconds. HIGH The size of webpage's HTML is The size of webpage's HTML is 45.7 Kb, and is greater than the average size of size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files. , and is greater than the average MEDIUM Webpage is using "img" tags with empty or missing "alt" attribute empty or missing "alt" attribute. 12 12

13. MEDIUM W Website is not using cache headers for your JavaScript resources ebsite is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site. MEDIUM W Website is not using cache headers for your images ebsite is not using cache headers for your images. Setting cache headers can help speed up the serving of webpages for users that regularly visit site and see the same images. MEDIUM W Website is not using https, a secure communication protocol ebsite is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. LOW We've found 1 email addresses in your page code found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters. LOW W Webpage doesn't take the advantages of HTML Microdata ebpage doesn't take the advantages of HTML Microdata specifications order to markup structured data. View Google's guide for getting started with microdata. specifications in LOW Webpage is using inline CSS styles! using inline CSS styles! 13 13

14. Services and Budget Of ADaviation.in SEO Budget Why needed? The increased visibility which results from a properly well thought-out SEO optimization campaign boosts your website's ability to be found by searchers seeking your services. This increase in targeted traffic to your site greatly increases the likelihood of sales. Services:- Site wide Factors •Preparing a detailed SEO Strategy •Basic Keyword Research and identification •Competitors analysis and report preparation •Site change implementation •XML Sitemap On-Page Optimization •Optimizing Title Tags & Meta Tags •Optimization Site Directory and structure, Navigation •Anchor Tag Optimization •Existing Content Optimization •Creation of new Optimized pages •Image Optimization Off-Page Optimization •Link Building •Directory Submission •Article Submission •Product Directory Submission •Social Book Marking Services •Press Release 14 14

15. Premium SEO Packages Growth Startup 40 10 20 Keywords Plan INR 32000 INR 10000 INR 18000 Price Per Month 20 5 10 Keywords Top 10 Guarantee* Initial Review & Analysis ✓ ✓ ✓ ✓ ✓ ✓ ✓ On Page Optimization ✓ In-Depth Site Analysis Duplicate Content Check ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Competition Analysis Keyword Analysis Broken Links Check Google Penalty Check Initial Rank Report ✓ ✓ Canonicalization Website Page Load Optimization Header Tags Optimization Html Code Cleanup & Optimization Internal Link Structuring & Optimization Image & Hyperlink Optimization Robots.Txt Creation/Analysis Xml Sitemap ✓ ✓ — ✓ ✓ ✓ ✓ — — ✓ ✓ ✓ ✓ ✓ — ✓ ✓ ✓ ✓ ✓ ✓ Google Webmaster Tools Set Up (if not set up) Google Analytics Set Up (if not setup) Title& Meta Tags Optimization Page Speed Optimization Analysis Site Map Creation ✓ ✓ ✓ ✓ ✓ ✓ Upto 5 Pages Upto 10 Pages Upto 20 Pages ✓ ✓ ✓ ✓ ✓ ✓ Optimization of robots.txt & GoogleBot crawls Proper URL structure analysis Google Analytics setup with conversion tracking ✓ — — ✓ ✓ — ✓ ✓ ✓ Local Search Optimization Google My Business Setup & Verification ✓ ✓ ✓ 15 15

16. 1 2 Customer Reviews/Ratings Local Directory Submissions/Citations — 2 5 7 Content Marketing (per month) 1 1 2 2 4 3 Blog Writing Article Writing Press Release Writing Guest Blog Posting Premium PR Distribution Infographic Creation PPT Video Creation PDF Creation — — — — — — 1 in 6 Months — — — 1 1 — 2 2 in 6 Months 1 ✓ 1 in 6 Months 2 1 1 4 PPT Creation Classified Writing — 1 Off Page Optimization 5 1 10 2 15 4 Article Submission Blog Submission 5 in respective Month 5 — — 10 6 — — — 10 — 5 5 7 Press Release Submission — 5 in respective Month 10 5 PPT Video Submission PPT Submission Infographic Distribution Article Promotion Blog Promotion Press Release Promotion Infographic Promotion PPT Promotion Classified Submissions Review Submissions PPT Video Promotion PDF / Doc Submission — — — 5 3 — — — 5 — — — 5 5 in respective Month 15 12 5 in respective Month 5 in respective Month 5 20 1 10 5 10 5 Profile listing Blog Commenting — — Social Media Optimization (per month) 10 ✓ 15 20 Social Bookmarking Google Plus Business Page Setup (One Time Activity if not existed) ✓ ✓ Facebook & Twitter Account Setup (One Time Activity) Facebook Wall Updates ✓ — — ✓ ✓ — — Twitter Updates — — 16 16

17. Facebook Timeline Design (One Time Activity) Custom Twitter Background (One Time Activity) ✓ — — ✓ — — Monthly Reporting ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Search Engine Rank Report SEO Reports Google Analytics Report Activitiy Report Monthly Action Plan Support Email, Ticket & Phone Support ✓ ✓ ✓ ✓ ✓ ✓ Customer Support Email, Chat, Phone This Package is for 10 Keywords – XXX$ 1. 1.Time Frame to achieve Page one ranks: Time Frame to achieve Page one ranks: •Low Competition keywords: 2-4 Months •Medium Competition keywords: 3-5 Months •High Competition keywords: 4-8 Months 2. 2.Objective Objective: :Main focus is to generate more leads and relevant traffic from Google SERP and all social communities (Facebook, LinkedIn, directories, and more) with SMO activities mentioned above. Bring traffic from Organic Google search by brings maximum keywords in page 1 rank. Increasing ROI from the website with help of SEO, SMO & SEM strategy. 3.No extra fees for On-page optimization. •No Contract and Locking Period. •On-page , SEO and SMO Progress report every 15days. Social media Ads Budget With more than 1.4 billion daily active users, Facebook is a go-to advertising channel for any business. That’s why many companies want to know how much Facebook advertising costs, so they can build a reasonable budget. 17 17

18. Facebook Advertising Cost EXPENSE AVERAGE COST Monthly Ad Spend per month Monthly Campaign Management No Extra Cost Minimum Budget per day for impressions per day for clicks, likes, or viewper s day for conversions Facebook Page Management Budget ✓ ✓ ✓ 1 1 ✓ ✓ — — ✓ ✓ ✓ — ✓ Starting at $ Packages/Activities Facebook Fan Page Creation Facebook Wall Page Design Profile Content Writing Average Daily Postings Average Daily Shares Keyword Based Content for Postings Facebook Photo Album Facebook Video Uploads Facebook Quiz / Polls ( Third Party Application) Monitor Activity Deleting of unwanted spam Research and like relevant pages Facebook Ad management (spent extra) Fortnightly Reporting Price Per Month Standard Premium ✓ ✓ ✓ 2 2 ✓ ✓ ✓ 3 3 ✓ ✓ — ✓ ✓ ✓ ✓ — 2x Per Day ✓ Real Time ✓ ✓ ✓ ✓ ✓ ✓ ✓ 18 18

19. Instagram Advertising Cost EXPENSE AVERAGE COST Monthly Ad Spend to $per month Monthly Campaign Management No Extra Cost Minimum Budget $per day for impressions $ per day for clicks, likes, or views $ per s day for conversions Instagram Promotion Budget Standard ✓ 20 Premium ✓ 30 Packages/Activities Profile Optimization Instagram Image Sharing ✓ 15 Targeted Instagram followers ✓ ✓ ✓ ✘ #hashtag Trend Research ✓ ✓ Comment & Like Management [ Engagement Strategy] ✓ ✓ ✓ Image Tagging to friends/followers [ Increase Reach] ✓ ✓ ✓ Instagram Analytics Monitoring ✓ ✓ ✓ Price Per Month Starting at $ 19 19

20. Twitter Advertising Costs EXPENSE AVERAGE COST Monthly Ad Spend $ to $ per month Monthly Campaign Management No Extra Cost Minimum Budget No Minimum “IWayDigital Marketing provides design, development, content and analytical solutions in the digital communication industry. We are committed to ideate, analyse, optimize and execute branding concepts that garner attention and motivate action.” REGARDS Akshay Nigam (Account Manager-SEO) ADaviation.in 20 20