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Top Emerging Technologies of Outdoor Advertising

Here are top five emerging technologies of outdoor advertising in India

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Top Emerging Technologies of Outdoor Advertising

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  1. Top 5 Emerging Technologies of Outdoor Advertising in India

  2. Introduction • A billboard is a large outdoor advertising structure, which is typically found in high-traffic areas or alongside busy roads. • These present large advertisements to passing pedestrians and drivers. • Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas. • The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic).

  3. Geo-fencing Technology • Geofencing is an affordable location-based tool that sends texts to smartphone consumers who arrive at a preset geographic location. • It generates higher sales revenue by integrating smartphones with billboard advertising in India. • Helping both marketers and advertisers to boost local businesses and cut expenses on the high-cost online advertisement.

  4. Beacon • Beacons are tiny and battery powered, invariably active devices that use low energy Bluetooth connections to beam signals to smart devices, such as tablets or smartphones, covering a range of around 300 feet. • Technically, installed beacons enhance brand engagements and drive sales through new customers.

  5. Digital Billboards • A Digital Billboard generally displays the digital images, slides, short videos through ads. • The timings and at what sequence it will portray ads can be set manually. • This flashy customizable feature provides marketers with better flexibility in modifying personalized content more frequently to create a solid impact.

  6. NFC • Near-Field Communication, or NFC, is a band of wireless communication protocols, just like Bluetooth, which normally enable devices to share data, and also provide wireless access like keyless entry. • Through NFC, consumers can unlock the tags placed on billboards, magazine pages, electronic payment devices, digital signage displays and “Smart Posters” like print-based posters.

  7. Digital Signage • Digital signage combines technologies like LED, LCD, and projection to broadcast content such as video, digital images, streaming media, and data. • They are truly effective in public spots, retail stores, transportation systems, restaurants, hotels, and stadiums. • They allow a great stage for popular marketing and outdoor advertisements catering personalized digital contents with high levels of engagement, enriching customer’s buying experience.

  8. Conclusion Nowadays just a pretty image and some huge words is not enough to attract a consumer. So, it is important to ensure that your outdoors ads has to be unique and interactive enough to maintain pace with the customers. There are many creative outdoor advertising companies in Telangana who might be of assistance for you to run a successful outdoor advertising campaign.

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