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Top 5 Emerging Technologies of Outdoor Advertising

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Top 5 Emerging Technologies of Outdoor Advertising

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  1. Top 5 Emerging Technologies of Outdoor Advertising Today’s population is dominated by digital natives – those who have never  known a world without digital technology. Even older generations have  become accustomed to and acquainted with new technology, making modern  populations great targets for new media campaigns that go beyond TV  commercials, print media, and radio announcements.    Billboards remain the king of outdoor advertising. Today, however, outdoor  advertising agencies make use of brand new and more technologically  advanced digital out of home advertising strategies in order to leverage the  power of larger than life billboards in combination with new technology.  MediaLease OOH is one of the nation’s leading ​outdoor advertising agencies  offering a comprehensive array of digital out of home advertising services and  solutions for businesses wishing to take advantage of emerging technologies in  the field of outdoor advertising.  Below are five of the trendiest outdoor advertising technologies dominating  the industry today that are expected to rise in popularity in the coming years: 

  2. ● Digital billboards – Digital billboards create a new twist on the  classic static, single-graphic out of home billboard, by making use  of digital screens that can display multiple, dynamic ads which can  be controlled and changed at will. This allows for greater flexibility  when it comes to disseminating timely and impactful marketing  messages to the right audience.  ● Beacons – Popular with retailers in micro locations, such as  boutiques in multi-floor buildings and other types of business  establishments, beacons are widely used by marketers to send out  personalized and engaging marketing messages directly to  smartphones, tablets, and other personal mobile devices. These  devices make use of Bluetooth signals and similar types of  connections to target people within range, alerting them of  promotions in a timely manner, increasing opportunities for  engagement and conversions.  ● Geo-fencing – Geo-fencing is a lot like beacon technology, in that it  allows location based ​digital out of home advertising​. Geo-fencing  services send out messages to targeted smartphone users within  pre-defined geographic areas, which helps to drive traffic and  conversion.  ● NFC or near-field communication – This refers to short-range  wireless protocols that enable devices to share information while  providing wireless access through electronic keyless entry. For  instance, consumers can easily tap tags on smart posters,  billboards, digital signage displays, or even magazine pages so that  location-specific content can be displayed on their devices.  ● Digital signage – Like digital billboards, there has also been a big  rise in the use of digital signage, including touch screen displays,  that project interactive content or streamed media for marketing,  self-service access, and way-finding purposes.

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