Two Offsite Local SEO Marketing Essentials that Can Drive Traffic to Your Local Business’s Website

1. July 21, 2017 Two Offsite Local SEO Marketing Essentials that Can Drive Traffic to Your Local Business’s Website When it comes to local seo marketing, plenty of articles focus on onsite actions you can take to boost your local business’s website. While those are important, you want to make sure that you are doing everything you can to increase your chances of ranking high in search engines like Page | 1

2. Google. In order to really compete online, you will need to pay attention to offsite factors that can have a very big effect on the number of people that will find your site when searching for the kinds of products or services you offer. Here are two specific offsite actions you will want to take that can help drive traffic to your local business’s website. You Must Be On Social Media Yes, being found and available to connect with on social media can take some time, but it is crucial to the success of your business. Not only can social media drive direct traffic to your website, but it may also send signals to the search engines that your online property is valuable and deserves to receive traffic. Depending on the type of business you run, you will want to be found on at least two different social media platforms. The first one of these to be found on for any local business is Google+, and the main reason for this is that it builds credibility with google and with other people. You can receive reviews for your business on Google+, and you can respond to anyone who may have a question for you. Put simply, if you have a local business, potential customers should be able to find you on Google+. Facebook is the next place that most businesses will want to be found on, mainly because of its wide reach. If you have a blog, you can share your posts to your Facebook page, as well as your Google+ page, and drive direct traffic to your site. By being on Facebook, you will also build credibility, connect directly with your customers online, be able to manage your brand’s appearance and image, and post sales or other happenings that are taking place in your business. You Need to Get Positive Reviews for Your Business Backlinks are important, but online reviews are fundamental for the success of your local business website. They build trust and send signals to search engines about the authenticity of your business. Before you try to get reviews for your local business, be sure you have claimed your business with Google and with Yelp. After doing this, you should place a link to your Google business page and your Yelp page near the top of your website so that your customers can easily find them. Next, you will want to ask your happiest long-time customers if they Page | 2

3. wouldn’t mind leaving you a review. Don’t do this aggressively or be pushy, at all. Just let them know that it would help you out greatly if they would. If you are a local business owner looking to drive more traffic to your website, you may want to take note of these offsite SEO fundamentals. It could be the difference between your local business succeeding or failing altogether. About Aggie Marketing: Aggie Marketing is a digital marketing company dedicated to helping businesses increase their online presence. We have ran many successful SEO marketing campaigns, and our team of highly skilled professionals draws on years of experience in order to satisfy the individual needs of every customer we’ve worked with. Sources: 5 Things You Need to Know About Social Media & SEO, Kissmetrics.com How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line, Shopify.com Google My Business, Google.com Page | 3