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Hans Vestberg Executive Vice President and Head of Business Unit Global Services

Vendors must provide more than technology. Hans Vestberg Executive Vice President and Head of Business Unit Global Services. Exciting opportunities. Communication for all. Broadband everywhere. Internet goes mobile. Mobile traffic continues to grow... .

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Hans Vestberg Executive Vice President and Head of Business Unit Global Services

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  1. Vendors must provide more than technology Hans Vestberg Executive Vice President and Head of Business Unit Global Services

  2. Exciting opportunities Communication for all Broadband everywhere Internet goes mobile

  3. Mobile traffic continues to grow... Global cellular reported subscriptions Traffic in mobile networks Mobile data traffic Mobile Internet Mobile Office TV streaming/ video telephony Music and other downloads High growth markets Subscriptions (million) Voice traffic Mature markets Terabyte

  4. ...with data soon exceeding voice Global cellular reported subscriptions Traffic in mobile networks • 27% of UK 3G users download 4 songs/month • > 100 operators have launched mobile TV • $ 300 m. mobile TV revenue at World Cup • 41.5 m. interactive SMS in American Idol • China Mobile 3 b. SMS on New Years Eve 2010 Mobile data High growth markets Subscriptions (million) Mobile Voice Mature markets Terabyte Mobile data to pass voice 2010 - fixed data passed voice 2000

  5. Industry transformation/convergence mobility 3G/Wireless Internet Wireless/Cellular MMM Wireline New Telecoms Industry ISDN WAP Telecom Industry PTN PSTN Intranet/Internet Carrier class PC-WAN WWW PC-LAN The Converged Industry PC/Servers desk top computing Computer Industry main frames electronic publishing and entertainment Media Industry Ericsson illustration from 1997

  6. Consumers demand3 aspects of convergence Convenience and ease of use Always Best Connected Reliability andsecurity User services Devices Network

  7. Wireless networks Wireline networks Data/IP networks Cable TV networks Service network Full Service Broadband Major operator challenges Create business growth Manage network evolution effectively New: behavior, business models, partners, technology, suppliers, subscribers, services, offerings,…

  8. Ericsson the business partner Operator ManagedServices Consulting PrimeIntegrator • 23,000 employees in over 140 countries • - 16,500 close to customers • - 6,500 in Global Services Delivery Centers • Additionally ~12,000 resources from partners • Network rollout • Network design • Education • Customer support • Managed operation and hosting • Systems integration • Business and technology consulting Access products Coreproducts Service layer platforms Mobile platforms Global best practices - tools, methods and processes

  9. Managed Services offerings Operations Capacity & Coverage Hosting • Design, build, operate • Long-term service level agreements • Total scope including:- Core network- Access network- Service network- Enterprise networks • Multi vendor • Possible staff transfer • Entertainment & Media • Communication &Messaging • Charging andManagement • Ericsson owned eqiupment • Deliver available network capacity when and where needed • All aspects of designing and deploying network • Possible staff transfer • Operator or 3rd party owns network Managed services for operators and enterprises

  10. Why outsource network operations? “Changeagent” Technologymigration Consumerfocus Financial pressure Competenceneed Cost Savings Operators reviewing their business model and focus

  11. Not in MS scope Ericsson responsibility Operator responsibility Managed ServicesFunctional scope

  12. More than 100 officially announced Managed Services contracts since 2002 (examples) Operations Hosting Capacity Enterprise Managing networks with 80 million subscribers

  13. Wireless networks Wireline networks Data/IP networks Cable TV networks Service network Full Service Broadband Major operator challenges Create business growth Manage network evolution effectively New: behavior, business models, partners, technology, suppliers, subscribers, services, offerings,…

  14. Multimedia solutions IP-Centrex, Mobile Centrex, VPN Office-Reach Picture Messaging, Video Share, Answer Tones, IP-TV, Mobile TV, Music (incl. Napster Mobile), Ring Tones IPX, Convergent Charging and Billing, Prepaid, Mediation, Payments, Wholesale Service Delivery Platform, Multi Activation, SIG, Smart Limits, Service Creation

  15. Products and Solutions Systems Integration Content Partners Mobile Platforms Sony Ericsson Consumer Understanding Hosting Device Clients Ericsson’s unique e2e capabilities

  16. Convergence and multimedia…

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