Why is MTV Bollyland among the most popular music festivals?

1. Why is MTV Bollyland among the most popular music festivals? Entertainment is a means of recreation and relaxation for a majority of people. In a way, people enjoy themselves through music, dance, movies or other forms of art. However, entertainment can mean different things to different people. Over the years, people’s lifestyles have become a lot busier, which is why there emerged the need of a medium of entertainment that could cater to all and make some time for the family to get together. The television was a great invention in this regard. Today, television is a reformed version of itself with multiple channels broadcasting serials and shows in keeping with the preference of different individuals. Viacom 18 is one of the leading entertainment networks in India that has introduced many new channels for mass entertainment. Under its umbrella, the network has different channels for all sections of the society. There are the most commonly viewed Hindi drama channels. Then there are channels in regional languages. There are separate channels for music, sitcoms, movies, etc. Moreover, there are a number of English channels for the Indian youth. In its goals to meet the needs of today’s audience, Viacom18 ventured beyond television and launched MTV Bollyland, a popular music and dance festival. The event is hosted every year in different cities of India. It is an excellent platform to bring together Bollywood music and EDM. The country is brimming with talent in the form of new-age singers, composers and musicians and this event brings them under one roof. All in all, it is a great treat for the audience, and the festival is fast gaining popularity among all regions of the country. The entertainment network also heads the Motion Pictures under its brand of work. The firm is based in Mumbai, and it is involved in the production, development, filming and distribution of feature-length films. It has received high acclaim for producing all kinds of movies, ranging from money spinners to the critically acclaimed. The firm is continually trying to make movies that do justice to the art and those that the audience will like. Altogether, it offers a great package that caters to the requirement of the Indian masses.