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Affinity Group Coalition Planning Project Station Planning Blueprint and Vision October 2006

Affinity Group Coalition Planning Project Station Planning Blueprint and Vision October 2006. Public Television Affinity Group Coalition. Introduction. What We Were Trying to Do. Create Tools and Information to Assist Station Planning

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Affinity Group Coalition Planning Project Station Planning Blueprint and Vision October 2006

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  1. Affinity Group Coalition Planning Project Station Planning Blueprint and Vision October 2006

  2. Public Television Affinity Group Coalition Introduction What We Were Trying to Do • Create Tools and Information to Assist Station Planning • Create a Framework Within Which to Engage in Strategic Conversations Collectively – To Impose Some Order and Priority On Our Conversations • Align Station, National, and System Planning • Strengthen AGC as a Forum for Stations

  3. Public Television Affinity Group Coalition Introduction What Are the Goals For This Session? • To Review What We Have Compiled • To Encourage You to Use It • To Encourage Every Station to Refresh and Revisit Strategic Plan

  4. Public Television Affinity Group Coalition Call To Action Why Should We Refresh and Rethink Our Plans • While Much Remains Hazy in Media Landscape – Some Things are Clear • National Leadership Needs to Know How We Envision Our Future • The People We Serve Require Us to Change

  5. Public Television Affinity Group Coalition Call To Action Why Should We Refresh and Rethink Our Plans • While Much Remains Hazy in Media Landscape – Some Things are Clear • National Leadership Needs to Know How We Envision Our Future • The People We Serve Require Us to Change

  6. Public Television Affinity Group Coalition Call To Action Why Should We Refresh and Rethink Our Plans • While Much Remains Hazy in Media Landscape – Some Things are Clear • National Leadership Needs to Know How We Envision Our Future • The People We Serve Require Us to Change

  7. Public Television Affinity Group Coalition How to Use This Report AGC Planning Project “Final” Report • Printed Version • PDF Version • Rich Website

  8. Public Television Affinity Group Coalition How to Use This Report How Is This Report Organized? • External World & Tools • Strategic Framework & Tools • Appendices

  9. Public Television Affinity Group Coalition External World - How People Use Media What New Roles Does This Suggest for Stations? Multichannel Content Provider Interactive Content Provider Community Production Center Curator & Aggregator

  10. Public Television Affinity Group Coalition tools How People Use Media Tools to Take To Your Station

  11. Public Television Affinity Group Coalition External World - One Way to Segment Our Audiences How Do Your Audiences Engage With Media?

  12. Public Television Affinity Group Coalition tools How People Use Media Tools to Take To Your Station

  13. Public Television Affinity Group Coalition External World - Scenario Planning What Are the Possible Scenarios? New Intermediaries Dominate Traditional Intermediaries Dominate

  14. Public Television Affinity Group Coalition tools How People Use Media Tools to Take To Your Station http://www.ptv-agc.org/

  15. Public Television Affinity Group Coalition Five Strategic Areas of Focus Five Strategic Areas of Focus • Goal: Common Language and Framework • Created from Round Robins, Conversations, Critical Few

  16. Public Television Affinity Group Coalition Five Strategic Areas of Focus Five Strategic Areas of Focus are Interrelated

  17. Public Television Affinity Group Coalition Case Strategy - Imagining Exercise What Does 2012 Look Like? It’s the year 2012. What does it look and feel like…. Inside Your Station Inside the Living Room of a Local Family Inside the Boardroom of a Major Foundation

  18. Public Television Affinity Group Coalition Case Strategy - Imagining Exercise What Have Been Some Common Themes? Stations are “More than TV” The Audience Is In Control • Multiple types of interaction allow audiences to participate more, • ….thus…. • Stations are acting as community production centers, providing tools and training for creativity. • Multiple platforms allow audiences more control over their media, • ….thus…. • Stations are segmenting content for different audiences via different distribution channels.

  19. Public Television Affinity Group Coalition tools Case Strategy - Imagining Exercise Tools to Take To Your Station http://www.ptv-agc.org/

  20. Public Television Affinity Group Coalition Case Strategy What Are Your Mission, Vision, and Values? Vision Values Mission • Who do you want to be in the future? • How do you want to impact your community in the future? • What beliefs govern your organization’s decisions? • What practices guide your work in the community? • Why do you exist? • What is your greater purpose as an organization?

  21. Public Television Affinity Group Coalition Content Strategy What is Your Content and Services Strategy? We engage our audience when we…. CREATE ADD VALUE DISTRIBUTE By producing content By investing in NPS By customizing schedules By community outreach By broadcast By the Internet

  22. Public Television Affinity Group Coalition tools Content Strategy Tools to Take To Your Station

  23. Public Television Affinity Group Coalition Financial Strategy How Do Non-Profits Generate Revenue? Business Revenue II III Private Donations I IV

  24. Public Television Affinity Group Coalition Financial Strategy What Are Key Examples of Each Quadrant? Business Revenue Charity Charity & Commerce II III Private Donations IV I Commerce Government

  25. Public Television Affinity Group Coalition Financial Strategy Where Does Your Station Fit? The System? A Service? Business Revenue Charity Charity & Commerce II III WHYY Partnership Program Community Licensees Private Donations IV I Commerce Government Public TV System Minnesota Channel Institutional and State Licensees

  26. Public Television Affinity Group Coalition Financial Strategy Where Does Your Station Fit? 2005 Revenue By Collins Matrix Categories Source: 2005 SABS

  27. Public Television Affinity Group Coalition Financial Strategy What Skills Does Each Quadrant Require? Business Revenue Charity Charity & Commerce II III Private Donations IV I Commerce Government

  28. Public Television Affinity Group Coalition tools Financial Strategy Tools to Take To Your Station

  29. Public Television Affinity Group Coalition Organizational Strategy How Is Your Organization Structured?

  30. Public Television Affinity Group Coalition tools Organizational Strategy Tools to Take To Your Station

  31. Public Television Affinity Group Coalition Brand Strategy Is a Brand Just a Logo?

  32. Public Television Affinity Group Coalition Brand Strategy What is Joe’s Brand? Standards Style Competencies • Outspoken • Strict Disciplinarian • Highly Skilled Piano Player • Opens with a kind comment • Never spanks his children • Plays honky-tonk Style Piano • Works in PTV • Father of Three • Plays the Piano

  33. Public Television Affinity Group Coalition tools Financial Strategy Tools to Take To Your Station

  34. Public Television Affinity Group Coalition Appendix What’s In the Appendix? • Strategic Planning 101 • Public Television System Planning Cycles • Affinity Group Coalition Planning Resources

  35. Public Television Affinity Group Coalition AGC Website: www.ptv-agc.org What’s In the Appendix? • Strategic Planning 101 • Public Television System Planning Cycles • Affinity Group Coalition Planning Resources

  36. Public Television Affinity Group Coalition Local Service Models • Support Mission on Licensee or Major Public Institution • Developing Broad Community Partnerships • Providing Local Public Affairs or News • Focusing on One Important Community Issues • Adding Local Value to National Content

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