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Payal verma

As an SEO Analyst, you will play a crucial role in developing and implementing effective search engine optimization strategies to maximise online visibility and improve the ranking of websites on major search engines. You will work closely with cross-functional teams, including content creators, web developers, and marketing specialists, to enhance the overall digital marketing efforts.

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Payal verma

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Presentation Transcript

  1. Search Engine Optimisation(SEO) Search engine optimisation (seo) is the practice of the quality and quantity traffic to your website through he organic search result.

  2. Types of SEO • On page SEO • Off page SEO • Technical SEO • Local SEO • International SEO • Black hat SEO • Grey hat SEO • White hatSEO • E-commerce SEO • Content SEO • Negative SEO • Mobile SEO

  3. On Page SEO The Onpage optimisation define all the measures that are directly related with the website so as to improve its position in search engine rankings. On page is the process to carry out the process of optimization of webpage as to rank higher and more relevanttraffic on the website.

  4. Types of On page SEO • Meta title • Meta description • High quality content • Url optimization • Image optimisation • Keywords • Internal links • External links

  5. Off Page SEO Off page optimization defines the process which can be used to improve the website position in the search engine . off page optimisation basically take place outside the website to rank the website in the search engine result page.

  6. Types of off page SEO • Backlinks creation • Blog posting • Guest blogging • Article submission • Image submission • Social media

  7. Technical SEO Technical seo is the process of analysing the entire website and how well it is performing on the search engine . • Website speed optimization • Page speed • Sitemaps • Mobile friendly • robot.txt

  8. Local SEO It is a local business listing .which contain the business name ,contact, address of the local business. The listing is shown on the maps . • Google my business optimization • Google maps • Customer reviews

  9. International SEO In international seo we use to optimize our website to target the audience in different countries. • International keyword research • Multilingual seo

  10. Black Hat SEO Black hat SEO use unethical and manipulative techniques. They do no follow any guidelines of any search engine. • Keyword stuffing • Hidden text

  11. White Hat SEO White hat SEO use the ethical techniques to optimize the website. Its uses the proper guidelines of the search engine. • Quality content creation • Proper link building • Proper keywords

  12. Grey Hat SEO Grey hat use the both white hat seo and the black hat seo. It's uses the ethical and unethical techniques to optimize the website for the immediate result. • Moderate link building • Guest posting links

  13. E-commerce SEO E-commerce SEO is used to optimise the online store where we can buy the products for the better optimization on the result page . • E-commerce keyword • Customer review and ratings • Consumer experience

  14. Content SEO In the content SEO we use to optimize the high quality content with relevant keywords to engage the user with our website. • Keyword research • Quality content • Meta title • Meta description

  15. Negative SEO Negative SEO is used to do malicious activity to harm to harm the other website. • Content duplication • Backlinkspamming • Fake reviews and comments

  16. Mobile SEO Mobile SEO we use to optimise our website on mobile the page should be mobile friendly. • Page speed on mobile • Mobile friendly design • Optimized on mobile

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