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Better Business & Ecommerce Website Design Strategy

3. Outdated design and content can affect your online business.

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Better Business & Ecommerce Website Design Strategy

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  1. Better Business & Ecommerce Website Design Strategy Do you visit retail stores quite often? Do they still look the same when you first went there? They have changed a lot, right? With business growth, they have added some new products, changed the store design and items are more organized now. Ecommerce business is not very different from offline stores. If you have an online store, then refreshing its design and content is crucial for success because a site will satisfy buyers for several years. For a successful business, you must update product lists, content and the design from time-to-time. Read the following points to understand the benefits:

  2. Makes Your Site Easily Searchable- Would you like to read yesterday’s newspaper? Google and Bing don’t like idle sites. Search engines always look for fresh content. SEO experts may tell you “keyword rich content is good enough for ranking”, but it’s not true. Continuous activities from the site admin indicate that the site is very much alive and doing business.

  3. Customers Come Back More Often- If there is nothing new in a store, why should customers come back? Keep the product list fresh and highlight different products every time. Add the latest items and make sure that old items are reshuffled as well. For instance, an online bookshop can highlight five newly released and five classics in “top 10 most popular books” section to draw buyers’ attention.

  4. Be a Knowledgeable Resource- When new customers come to a site, they don’t buy a product immediately. Generally, they compare the prices and read product descriptions to compare your site with others. Information is very important to increase conversion rate. Give every small detail of each product to convince the customers it’s the same product that they saw in the TV/newspaper advertisement.

  5. Highlight Your Success for Customer Loyalty- Have you won any awards for customer satisfaction? Do you guarantee 24 hour home delivery? Whatever it is, highlight your current success stories to prove the brand value of your company. People love and trust achievers and the small success updates will give them another reason to visit your site regularly.

  6. Progress with Time- Have you noticed that most shop owners paint their stores at least once in a year to maintain the fresh look? You have to do the same. Embed new technical features and social media tools to engage consumers. For instance, you can let them share product images in Pinterest and enlarge the products in modal windows.

  7. Content copywriter by: www.quality-web-solutions.com Change Attracts Web Traffic- Google may give you page view data, but what about user experience? Do your customers really love your virtual store? Do they get what they want? Unless you keep updating the design and content, people will get bored very soon. Remember, there is always a competitor site out there, ready to offer lower price, but when you offer a complete satisfactory shopping experience, price differences have less effect on customer loyalty. If you are running an ecommerce business for couple of years and have not changed website design or content till now, don’t waste time. Start reorganizing products and refresh the content to make search engines and customers happy.

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