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5 Key Difference Between SEO and SEM [along with tools &chrome extensions]

Know the Key Difference Between SEO and SEM. And its main functions with examples

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5 Key Difference Between SEO and SEM [along with tools &chrome extensions]

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Presentation Transcript

  1. vs SEM SEO

  2. General Definition to SEO: It is the process of optimizing your website to rank better on search results and to increase the visibility of your products & services and the increase the organic traffic is known as SEO. What is SEO? Types of SEO Basically they are two types of SEO: • General SEO • On Page SEo • Off Page SEO (Link Building) • Technical SEO (To fix the technical issues of the website such as crawl, indexing AMP, site loading, broken links etc)

  3. Example for organic results: Observation: No paid results for the keyword. Keyword: What is SEO

  4. As per the recent algorithms there are 4 important ranking factors to rank first page on Google. • Fresh & intent based content. • Quality of backlinks pointing towards your site. • Site quickly loading on mobile devices. • Dwell time Important factors to rank on Google

  5. General Definition to SEM: It is the process of promoting your products & services across the web with the help of internet mainly to target the right customer at the right place is known as SEM. It is completely paid. Note: These results rank beyond the organic results. What is SEM? Types of ads: • Search Ads • Display Ads (Standard & Email) • Youtube Ads • Shopping Ads • App promotion www.iconquerors.com

  6. Example for paid results Keyword: Digital Marketing All the first 3 results are paid results. Ad Type: Search ad

  7. SEO vs SEM (With Explanation) https://www.iconquerors.com/difference-between-seo-and-sem/

  8. SEO vs SEM (With Explanation) https://www.iconquerors.com/difference-between-seo-and-sem/

  9. Thank You Happy Learning

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