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MediaKit.ppt

Programming: Live cricket, US Open Tennis, US & EPGA Golf, UEFA, WWE, Moto GP etc. ... WWE on Ten Sports popular across all age and gender ...

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MediaKit.ppt

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  1. Channel Profile & Advertising Opportunities

  2. Ten Sports – Overview • The leading sports channel for Asians • 24 hour sports channel launched in 2002 – in English • Programming: Live cricket, US Open Tennis, US & EPGA Golf, UEFA, WWE, Moto GP etc. • Available in 50 million homes across Asia and Middle East • Broadcast into India, Pakistan, Middle East, Bangladesh, Sri Lanka, Bhutan, Nepal and Maldives • Expanded into Japan, Malaysia, Singapore & Hong Kong

  3. Reach & Penetration • 3 Feeds: • India • Pakistan • Middle East • Language: English • More than 50 million homes across Asia and Middle East

  4. Ten Sports Positioning Core Competencies Best sports programming mix Live events at the centre of action Appeals to all audiences Brand Core Values Asian centric; Exclusive; Accessible The no 1 sports channel for Asians

  5. Ten Sports – Driver Programming • Cricket – All cricket played in Sri Lanka, Pakistan, West Indies, Sharjah & Morocco. • Soccer – UEFA Champions league, Copa America • Tennis – US Open • Hockey – Champions trophy • WWE – Raw, Smackdown, WWE monthly specials • Golf - US & EPGA Golf • Motor Sports - MotoGP

  6. Ten Sports v/s Competition Viewership performance - India

  7. 2006 : Ten Sports the Number 1 Sports channel Gross Rating points (GRP) of Ten Sports much higher than any other sports channels…. GRP Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People Target group : Individuals 4+ years among Cable & Satellite homes (GRP: Gross Rating Points) Period: Calendar year 2006

  8. 2006 :Ten Sports achieves more than 50% viewing share among sports genre…. Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People Target group : Individuals 4+ years among Cable & Satellite homes Period: Calendar year 2006

  9. Ten Sports outperforms other genres as well…… Channel Share % Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People Target group : Individuals 4+ years among Cable & Satellite homes Period: October 2006

  10. Ten Sports v/s Competition – Timeslot ratings Avg. TVR% “Ten Sports” outperforms competition across most of the timeslots…… Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Period: 29Oct – 4Nov’06 Target group : Individuals 4+ years among Cable & Satellite homes

  11. WWE (Raw & Smackdown) – popular across age and gender TVR% Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Period: October 2006

  12. The Number #1 Program – Only on Ten Sports so far.. Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People Target group : Individuals 4+ years among Cable & Satellite homes (GRP: Gross Rating Points)

  13. Ten Sports Viewership – Middle East

  14. Reach & Penetration • Available on Pehla, the only Asian Pay TV platform in • the GCC • The single largest delivery system reaching over • 250,000 Asian homes across the GCC

  15. Ten Sports Viewership – Pakistan

  16. Gross Rating points (GRP) of Ten Sports much higher than any other sports channels…. GRPs Source: Gallop Pakistan, Period: w.e 20 Jan’07 (weekdays) TG: Satellite viewers 25+ years SEC AB

  17. Advertising Opportunities & USP’S • Split feeds India / Pakistan / Middle East offering: • - localized option to target a region • - a comprehensive option across all 3 feeds • Sports Environment • Sponsorship opportunities: Cricket Series; Grand Slam Tennis; UGPA • Weekly programming Sponsorship opportunities • On-line initiatives

  18. Advertising Vehicles • Spot buy packages • Event & Program Sponsorship • Sports News Sponsorships • Branded Vignettes • Dual Integration of on air and on line options

  19. ABN AMRO ADIDAS ALLIANZ AG BENQ BP INDUSTRIES CANON COCA COLA DEUTSCHE BANK DUBAI DUTY FREE DSP MERILL LYNCH ETIHAD AIRWAYS FORD ETISALAT GENERAL MOTORS HEWLETT PACKARD IBM International Clients include… JOHNNIE WALKER LG MALAYSIAN TOURISM MASTERCARD MICROSOFT NESTLE NOKIA PROCTER & GAMBLE PEPSI REEBOK SAMSUNG SONY STANDARD CHARTERED UNILEVER VISA

  20. Précis • The No 1 sports channel for Asians • Professional production and presentation format • Cost efficient buy which guarantees reach and frequency • Achieves more than 50 % sports viewership share during any non-event period • The Number #1 sports program is from Ten Sports during the last three years • Ten Sports outperforms competition as well as other genres across timeslots • WWE on Ten Sports popular across all age and gender

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