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History & Overview of Sony. Founders of Sony. Sony founders Masaru Ibuka and Akio Morita. Sony Corporation was founded in Japan in May 1946 . Masaru Ibuka: “ Most important of all, we could make things that didn’t exist anywhere else, things that no one else had done . ”
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History & Overview of Sony
Founders of Sony • Sony founders Masaru Ibuka and Akio Morita. • Sony Corporation was founded in Japan in May 1946. Masaru Ibuka: “Most important of all, we could make things that didn’t exist anywhere else, things that no one else had done.” Akio Morita: “The most important thing is not losing your sense of curiosity.”
THE SONY NAME • Ibuka, after looking through dictionaries, came up with the Latin word “SONUS” -meaning sound. • American words were becoming popular in Japan and some people referred to bright, young and cute boys as “Sonny” or “Sonny -boys”. • They dropped one of the letters to “SONY” and that was it!!
...a history of SONY in the UK • 1946 Tokyo Communications Engineering Corporation founded for the research and manufacture of telecommunications and measuring equipment. • 1968 Sony (U.K.) Limited founded in the United Kingdom. • 1972Colour TV operations commenced. • 1974 Bridgend plant commenced manufacture of colour televisions in South Wales. • 1978 Sony Broadcast and Communications opened in Basingstoke.
...a history of SONY in the UK • 1946 Tokyo Communications Engineering Corporation founded for the research and manufacture of telecommunications and measuring equipment. • 1968 Sony (U.K.) Limited founded in the United Kingdom. • 1974 Bridgend plant commenced manufacture of colour televisions in South Wales. • 1978 Sony broadcast and Communications opened in Basingstoke. • 1979 Sony Walkman launched.
...a history of SONY in the UK • 1946 Tokyo Communications Engineering Corporation founded for the research and manufacture of telecommunications and measuring equipment. • 1968 Sony (U.K.) Limited founded in the United Kingdom. • 1974 Bridgend plant commenced manufacture of colour televisions in South Wales. • 1978 Sony broadcast and Communications opened in Basingstoke. • 1979 Sony Walkman launched. • Early 80s, SUK start rental operation with Betamax.
...... Continued • 1982 Compact Disc marketed. • 1984 National Operations centre opened in Thatcham, Berkshire. • 1985 8mm Camcorder introduction. • 1988 Sony bought CBS Records (later renamed Sony Music Entertainment). • 1989 Sony bought Columbia Pictures (later renamed Sony Pictures Entertainment). • 1991 Components and Computer Peripherals Company established in Staines. Later re-organised as a UK Branch of CPCE.
...... Continued • 1993 The25thAnniversary of Sony United Kingdom Limited. • 1993 Sony Electronic Publishing, Psygnosis Ltd became part of Sony. • 1994 New Company Head office relocated to Weybridge, Surrey. 1992 First phase of new television factory opened at Pencoed in South Wales. Projected to create 1000 new jobs. 1992 Launch of Minidisc.
...... Continued • 1994 Launch of PlayStation1. • 1996 The 50th Anniversary of the Sony Corporation, Japan.
... continued • 199830th Anniversary of Sony United Kingdom Limited. Nobuyuki Idei Norio Ohga Chairman & CEO Chairman of the Board
... continued • 1998 Mavica Launch (taking still picturesonto floppy disk in JPEG format). • 1998Launch of Digital TelevisionBroadcasting. • 1998 VAIO UK launch (first in Europe).
... continued Video Audio Integrated Operation
... continued • 1999 “AIBO” The Dog launched. • 1999 25th Anniversary of Walkman. Launch of Memory Stick. Launch SACD (Super Audio CD). • 2000 PlayStation 2 launched.
... continued • 2001 Launch of Memory Stick Walkman Launch of Bluetooth enablednotebooks Launch of First Network Camcorder
The Walkman Story • Ibuka came into his office one day with a portable stereo tape recorder and a pair of standard headphones. He was unhappy and complained about the weight of the system. • He ordered his engineers to strip out the recording circuit and the speaker and replace them with a stereo amplifier. He also wanted very lightweight headphones. • Marketing people were unenthusiastic. They said it wouldn’t sell. However, from the very beginning the Walkman was a runaway success, despite having to have tailored shirts & roller skates! • Launch of Walkman took place in 1979. Twenty million sold in the first eight years.
World-wide
Sony Group Structure Electronics Internet/ Communication Service Game （Attachment１） As of April 1, 2001 Broadband Management Platform Electronics HQ Financial Service Entertainment Global Hub GH) London Japan Management Platform Global F.S. Venture Treasury Card
Localised Globalisation • Locally Efficient • Global Excellency Akio Morita: ‘Think globally... act locally’
The Sony Culture • Excellence in business performance through creative management • Product and services to be just what the customer wants • Progress for the ‘human family’ and society • Originality, creativity, leading edge technology • Customer and community appreciation
Local Cultural Adaptions - UK • Preferred Supplier • Efficient Route to Market • Best People in the Industry
Sony Organisations in Europe European Headquarters Berlin Glasgow Helsinki Moscow Oslo London Dublin Copenhagen Amsterdam Headquarters - Support Functions Marketing Operations Software Companies Manufacturing Facilities Sales & Service Companies Representative Offices European Headquarters Warsaw Cologne Weybridge Prague Thatcham Brussels Paris Budapest Rome Madrid Athens Zurich
Major Locations in the UK and Eire LONDON SGTS Sony Pictures Entertainment AIBO Sony Card Sony Music SERE Sony Computer Sony Venture Sony Network GLASGOW Service Centre AYLESBURY Sony Music DUBLIN Sales Service Distribution WEYBRIDGE -Head Office CPG BPE UK TVE CPCE/CNCE SDE SHARED SERVICES NBE PENCOED & BRIDGEND CTV Manufacturing THATCHAM Distribution, Consumer/Tape Products, Services and sales Administration BASINGSTOKE Broadcast Technical Services Sony Broadcast & Professional Europe SDE DIBS SUMMIT CENTRE Heathrow
Sony Operations in the UK “Software Operations” SUKL E-Solutions Company Sony Air Cargo Sony Global Treasury Service Sony Music Entertainment Sony Computer Entertainment Sony Pictures Entertainment Consumer Products Group Business Groups Other Operations Manufacturing Other Sales Operations Design Centre Europe (SDC) Communications Network (SO-NET) Information Systems Solution Europe (ISSE) NBE - Network Business Europe Pencoed • TV Europe • Computer Display Europe (CDE) • Digital Media Europe (DME) Bridgend • Display Devices Europe (DDE) • Core Technology Network Company Europe (CNCE) • Recording Media & Energy(RME) • Semiconductor & Devices Europe (SDE) • Computer Peripherals & Components Europe (CPCE) • European Sales Division (ESD) • Data Display Monitor Division (DDM) • TV Europe (VEE) • TV Marketing Europe (TME) • Broadcast & Professional Europe (BPE) • Digital Interactive Broadband Services (DIBS)
Organisation Chart Sony UK Sales Divisions Broadcast & Professional Europe (UK) (BPE (UK)) Consumer Products Group Corporate Support Functions Corporate Services Finance HR & OD Supply Chain Division ISD ISSE Legal Public Affairs Service
Consolidated Results for FY00(ended March 31 2001) • Sales and Operating revenue $58.52 billion • Operating income $ 1.80 billion • Income before income taxes $ 2.13 billion • Net income $0.13 billion • Number of employees 181,800
