Inspiring Women Entrepreneurs - 2_compressed

womenworldindia.com W O R L D I N D I A VOL. 09 ISSUE 03 2023 Women Breaking Barriers Women Entrepreneurs Shaping India's Business Landscape Leading Ladies Pioneering Women Entrepreneurs Transforming India's Economy Zarine Manchanda Entrepreneur, Philanthropist and Rising Poli?cian of India Manchanda Empress of the Poli?cal Arena India’s Fastest Emerging Socio-Entrepreneurial

No magic? We have to make our efforts.? It will be a long and difficult struggle?for us. wand will work.

Indian Inspira?onal Icons?for Interna?onal Industrial Infinity In 2023, we celebrate and spotlight the women entrepreneurs who embody this cosmic inspiration, the ones who have harnessed their inner power to bring about transformative change. As we explore their remarkable journeys and the businesses they have birthed, we can’t help but be mesmerized by the sheer force of their impact. From technology and healthcare to sustainability and beyond, these women entrepreneurs are pushing boundaries, shattering stereotypes, and illuminating the entrepreneurial universe with their incredible achievements. Editor's Note In this exclusive journey of WomenWorld India, we invite you to meet these Inspiring Women Entrepreneurs to Watch in 2023, who are rewriting the stars, creating their own galaxies of success, and propelling the entrepreneurial cosmos into a future where the force of femininity is a powerful and unstoppable presence. I n the ever-expanding cosmos of entrepreneurship, a powerful force is steadily reshaping the universe of innovation and business leadership. It is an energy that transcends beyond the ordinary, an energy that thrives in every corner of our existence. This force is none other than the gravitational pull of inspiration–an inspiration that creates, destroys, and ultimately gives birth to new stars in the world of business, new galaxies of entrepreneurial brilliance. Also included in this brand new edition are two trendy articles written by our editorial team to widen your interstellar view. Join us as we shine a light on these remarkable women, for they are the gravitational force of inspiration that is shaping the world’s future, one entrepreneurial endeavor at a time. The universe is witnessing an extraordinary surge of dynamic, creative, and ingenious women entrepreneurs, each a unique star in her right, contributing to the formation of new systems, structures, and groundbreaking ventures. The energy and determination they bring into the entrepreneurial realm is akin to the creative forces that shape the cosmos, forging their path to success, innovation, and influence. Gaurav?PR?Wankhade

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Read it First 08 COVER STORY CONTENT womenworldindia.com W O R L D Cover?Story? I N D I A VOL. 09 ISSUE 03 2023 Women Breaking Barriers Manchanda Empress of the Poli?cal Arena Women Entrepreneurs Shaping India's Business Landscape Leading Ladies Pioneering Women Entrepreneurs Transforming India's Economy India’s Fastest Emerging Socio-Entrepreneurial 22 Zarine Manchanda Entrepreneur, Philanthropist and Rising Poli?cian of India Manchanda Empress of the Poli?cal Arena India’s Fastest Emerging Socio-Entrepreneurial Zarine Manchanda India’s Fastest Emerging Socio-Entrepreneurial Empress of the Poli?cal Arena V Soumyasri Pawar Fostering Divinely Dancing Chords of Devmudraa Submit your Interview and get featured in the Articles 16 26 Most Trusted Business Most Trusted Business Magazine of India Magazine of India Embrace this opportunity to let your leadership acumen bask in the Reflected Glory of Universal Resonance Vidhi Bha? Leading Ladies Pioneering Women Entrepreneurs Transforming India’s Economy 30 Infusing Financial Power into the Indian Startup Ecosystem 32 W O R L D Breaking Barriers Women Entrepreneurs Shaping India’s Business Landscape Vidya Mathews I N D I A Enlightening You with the Learning Starlight of VDIYA Inc.’s Knowledge

Cover?Story? Manchanda Empress of the Poli?cal Arena India’s Fastest Emerging Socio-Entrepreneurial I always had the vision to be a successful entrepreneur and to grow my businesses to be impac?ul on the interna?onal stage.

Inspiring Women Entrepreneurs to Watch in 2023 W our own destiny. It's inherent in our nature to aim for the best, to continuously progress until the end of our journey. By looking at ourselves from an external perspective, we can regard our past as a lesson, akin to a movie, offering guidance on how to reshape our future by adhering to our enduring spirit. e make choices each day throughout our lives. When we gain awareness of our own identity, we can opt for one path over another, shaping With all the businesses operating successfully, Zarine is now looking to expand and franchise these businesses beyond Mumbai into other cities and locations in India and internationally. Sharing her motivation for entering the corporate world, Zarine explains, “I always harbored the ambition of becoming a successful entrepreneur and expanding my businesses to make a global impact. My self-belief never wavered; it was primarily a matter of launching these ventures at the opportune moment. Once my foundation achieved success, transitioning into the entrepreneurial realm felt like the logical next step.” Undoubtedly, external factors hold significance! What truly matters is how we react to external influences attempting to steer our lives. We should always remember that every action has an opposite and equal reaction; if we strive to do good in all our endeavors, we will ultimately experience positive outcomes. Zarine's primary source of inspiration stemmed from her beloved parents. Her father, a respected politician and minister in Himachal Pradesh where she grew up, was also a highly accomplished businessman with diverse business interests. She fondly recalls, “Growing up alongside him, I had firsthand exposure to the workings of a CEO: the significance of a bold and distinctive vision, adaptability in an ever-evolving business landscape. My inner strength, on the other hand, was instilled by my beloved mother. She raised me with a sense of purpose, encouraging me to do good, assist others, empower them, and lead by example.” Despite our best efforts, certain dreams may remain unattainable, even if we are willing to make tremendous sacrifices. Hence, it's wise to pursue alternative aspirations rather than squander our lives in futile hope. The key to ensuring our legacy and meaningful existence lies in consistently doing good deeds that will be remembered long after our time, rather than merely dreaming. This is precisely how Zarine Manchanda shifted her course when her childhood dream remained unfulfilled. Life’s Journey of Positive Karma Following the highly acclaimed launch of the Zarine Manchanda Foundation in 2019, which garnered extensive media attention and received numerous esteemed accolades, including two National Awards, two Governor Awards, and the Nelson Mandela Peace Award, Zarine made a strategic shift toward entrepreneurship. To underscore the leadership qualities, values, and attributes that people hold in high regard, Zarine believes it would be fitting to incorporate testimonials from her dedicated employees, media professionals who have featured her, or organizers of various award ceremonies where she has been honored. She adds, "However, if I were to offer insights into this response, I would say that people admire my spiritual qualities above all else. I frequently engage in conversations about spiritual matters, which tend to feature prominently in my interactions. Yet, actions speak louder than words." Zarine credits her compassionate upbringing to her cherished mother, emphasizing the importance of helping others, acting with good intentions, and cultivating positive karma to earn the favor of the divine. She firmly believes that such benevolent actions lead to blessings and positive outcomes on her life's journey here on Earth. The Radiant Beacon of the Gleaming Starlight She went on to establish multiple enterprises across diverse sectors, all bearing her name. Fortunately, Zarine's venture into entrepreneurship unfolded seamlessly and naturally, with each decision to launch her various businesses feeling both comfortable and organic. In addition to her charity foundation cum NGO, Zarine now owns and operates five companies: Ÿ Zarine Manchanda Cafe, Ÿ Zarine Manchanda’s Flavours of the Himachal Pradesh restaurant, Ÿ Heavenly Flavours Cloud Kitchen, Ÿ Zarine Manchanda Premium Security Agency, and Ÿ Zarine Manchanda Treasures of the Himalayas. Zarine believes that people hold her in high regard due to her visionary approach and her unwavering commitment to establishing a distinctive Unique Selling Proposition (USP) and unique branding for all her business ventures. She emphasizes, "I don't conform to the crowd; I always strive for my companies and business models Zarine won two Na?onal Awards, two Governor Awards, and the Nelson Mandela Peace Award.

to be unparalleled, pioneering in their respective sectors. Whether it's operating India's inaugural seven-star café, known as the Zarine Manchanda Café, or being the trailblazing woman behind India's premier security company, exemplified by the Zarine Manchanda Premium Security Agency. Even opening India's inaugural truly Himachal restaurant, such as my latest venture, Zarine Manchanda's Flavors of Himachal Pradesh. 'To be unique, to be the first, and to not follow the crowd' has always been my father's mantra." Zarine's father was a highly accomplished entrepreneur and businessman. In terms of her current standing, Zarine takes great satisfaction in the fact that her extensive media coverage spans across India's most prestigious publications. Consequently, she has been featured and highlighted in prominent business, economic, and political magazines, as well as in publications that delve into beauty, glamour, and lifestyle. In this regard, she stands as one of the few women who have received recognition in such diverse and multifaceted publications. She hopes that this recognition serves as a testament to her skills and visionary approach as a businesswoman, CEO, and aspiring politician. Simultaneously, it underscores her lifestyle and fashion preferences, which have also been acknowledged and praised. I do not follow the crowd; I always want my companies and business model to be unique and to be the first in a given sector. When asked to outline her USPs and explain her position as a versatile and dynamic personality, Zarine expresses her appreciation for the question. She elaborates, "I'll do my utmost to respond! My businesses span a wide array of sectors, encompassing the hospitality industry with a café, restaurant, and cloud kitchen, as well as a security firm and a fine decor business offering exquisite gifts and collectibles.” Breaking the Barriers When asked about the challenges she faces in the current industry landscape, particularly as a woman leader, and how she motivates herself to overcome them, Zarine states, “I take immense pride in being an Indian and a woman. I'm proud of India's ongoing efforts to expand opportunities for young girls across our nation, ensuring access to education and a wide range of career and business prospects.” In all these ventures, Zarine diligently endeavors to imbue luxury and spiritual essence into her brand. She illustrates this approach with examples: "For instance, both my café and new restaurant boast opulent decor, from top to bottom, featuring the finest crockery and cutlery. Beyond this sense of luxury, we incorporate a spiritual touch by having our waitstaff ring beautiful Tibetan Bells as they serve food and drinks to our guests' tables." These bells are sourced from Dharamshala, near the residence of the Dalai Lama. Zarine adds, "Our guests truly appreciate this unique blessing!" However, she acknowledges that gender equality in society is not yet fully realized, as persistent stereotypes and resistance continue to hinder women and girls from enjoying the same respect and opportunities that are often taken for granted by men and boys. Zarine recognizes that being a young woman entrepreneur further compounds these challenges, given the relatively low representation of young women in the entrepreneurial arena. Harmonious Endeavours While acknowledging the existing societal and cultural imbalances, Zarine remains optimistic about the ongoing improvements. She believes that she can contribute to rectifying this imbalance by empowering herself, steadfastly adhering to her bold vision and Unique Selling Proposition (USP), and insisting on leadership rather than conformity. She emphasizes, “All of us, as women, have the capacity to think and act in this manner. If we unite around these principles, we can quickly and permanently narrow the gender gap, as it rightly should be.” Similar levels of luxury and refinement are evident in her premium security agency, where security personnel and other staff don elegant and vibrant uniforms. They are trained to provide impeccable service, ensuring clients feel secure and comfortable when the guards are on duty at their premises. Zarine firmly believes that the concepts of luxury and spiritual charm can be harmoniously intertwined, offering customers and clients not only the best service but also an elegant, refined experience. This approach, she emphasizes, is intended to impart blessings and uphold the highest ethical standards, fostering growth and prosperity in her businesses through the loyalty of clients and customers. Possibly owing to her upbringing and the strong values instilled in her by her dynamic and charismatic father, a successful businessman and prominent minister, along with the compassionate nurturing provided by her mother, who emphasized helping others, Zarine often finds that when she

encounters new contacts in various industries such as media, philanthropy, politics, government, or business, she senses an immediate outpouring of respect and admiration. She attributes this reception to the values ingrained in her by her parents. Exploring Boundless Possibilities Zarine also underscores the pivotal role of entrepreneurship in contemporary society. She reiterates, "As I mentioned earlier, with each passing generation, there seems to be a positive and daring stride toward achieving gender parity, ensuring that both men and women, as well as boys and girls, have equal opportunities." She firmly believes that women and girls have the inherent right to achieve mental and financial independence, without relying solely on husbands or others for support. If given the chance, Zarine aspires to serve as a beacon of inspiration and demonstrate to girls and women that the realm of possibilities is boundless when one dreams, envisions, thinks, strategizes, and takes bold and audacious actions. She often emphasizes, “Don't merely follow trends, as trends are fleeting. Instead, focus on a grand vision and take audacious actions, for they are timeless and can withstand the capricious nature of trends.” She adds, “On this note, I'll mention that as a young girl, my dream was to become a Bollywood actress, aspiring to attain fame as a movie star. I left my 'Princess Life' behind in Himachal Pradesh and journeyed to Mumbai to pursue this ambition. While I encountered challenges breaking into Bollywood, I always had a plan B and C, influenced by my father's profound impact on my outlook. Consequently, I recognized that politics, commerce, and entrepreneurship aligned naturally with my DNA. During my most challenging moments, while striving to establish myself in Bollywood, I founded my NGO and charity foundation, a decision that propelled me to the success I presently enjoy in both the nonprofit and for-profit spheres.” have delved into her life story, values, business model, and branding strategies in great detail, she aspires to present her unique selling proposition (USP) as "India's Influential Female Business Leader to Watch" to empower and inspire other women entrepreneurs. Envisaging A Triumphant Tomorrow At present, if you were to inquire about the aspirations of young girls in India, a substantial percentage would likely express a desire to become a Bollywood actress or a movie star. However, Zarine envisions that within one or two generations, after her own business career and life have concluded, she hopes that young girls of the future will aspire to be philanthropists or entrepreneurs. She adds, “This is the legacy I aspire to leave behind in my own life—to pave the way for girls and women to excel in diverse fields beyond the glamour industry.” When envisioning her future trajectory, Zarine harbors bold aspirations. She is known for her tireless work ethic and remarkable ambition. Building on the successes of her various enterprises thus far, she is actively exploring opportunities to expand each of these businesses into different cities across India and even internationally. She asserts, “I firmly believe that the fusion of luxury and spiritual charm, as I have consistently demonstrated, represents a winning business concept, and the continued growth of each of my businesses substantiates this point.” Creating a Legacy Furthermore, Zarine advocates focusing on one's legacy, much as she does. She urges individuals to contemplate how they wish to be remembered when they depart from this world and what actions they can undertake during their precious lifetime to ensure a lasting and thriving legacy. She emphasizes, “These questions, along with their answers, occupy my thoughts consistently.” When offering guidance to aspiring entrepreneurs, particularly women entrepreneurs, on venturing into any industry of their choosing, Zarine underscores a principle she has previously emphasized but believes warrants repeating: “Dream big and audacious, and follow those dreams. Resist the temptation to conform and follow the crowd, as it's easy to lose your way in that pursuit. Instead, conceive a bold vision in your mind and take confident steps toward realizing it. Craft a Unique Selling Proposition (USP) rooted in your unique life experiences. Always be prepared with a plan B, and even a plan C, recognizing that plan A may not always come to fruition due to life's challenges, obstacles, and setbacks.” In Zarine's view, leadership should be evaluated without regard to gender distinctions. The qualities admired in men should equally be appreciated in women. This is precisely why she advocates for achieving complete gender equality in our nation, to ensure a level playing field for all. Zarine reveals that her life as a young woman entrepreneur is exceptionally hectic, managing numerous businesses that proudly bear her name. She hopes that her ability to oversee multiple enterprises as a young woman entrepreneur can serve as an inspiration to other women entrepreneurs. Given the extensive coverage by numerous media outlets, which She consistently underscores the importance of nurturing a bold vision and taking audacious actions, reiterating the significance of crafting a personalized Unique Selling Proposition (USP) grounded in one's life experiences and the specific business models being executed. She emphatically advises against succumbing to conformity or

spirituality. This strong spiritual foundation made it natural for her to incorporate spiritual charm into her business vision. It is this visionary outlook that not only led to her winning several prestigious awards but also resulted in her being awarded an honorary doctorate. Zarine's remarkable entrepreneurship and expansion of multiple businesses garnered numerous accolades from renowned media organizations. Zarine takes immense pride in her role as the Regional Director for India's BRICS CCI (Chamber of Commerce of India), a trade organization dedicated to facilitating and enhancing India's bilateral trade relations with fellow member nations, including Brazil, Russia, China, and South Africa. blindly following trends. Importantly, Zarine stresses that this counsel applies to both men and women without distinction. Furthermore, she serves as the Chairperson and Editor in Chief for the regions of Himachal Pradesh, Maharashtra, and Goa within India's National Council of News and Broadcasting. "For us women," she elaborates, "I believe it's essential to cultivate our distinct leadership and management styles." She emphasizes that strength doesn't always manifest in physical power or the volume of one's voice. Lastly, driven by her keen interest in politics and her successful establishment of a political base through her charity foundation, which has organized over 500 charitable initiatives since its inception in 2019, Zarine is poised to enter the political arena. She will contest the 2024 elections as an MLA candidate in Andheri through her national party, the Zarine Manchanda People's Party. Women can lead and manage differently, incorporating qualities unique to their femininity in the development and implementation of their leadership approaches. While it still demands vigor and dynamism, the expression of these traits can be distinctly feminine. Choose your dreams Choose your dreams over your fears over your fears A Willingness to Bring A Revolution Zarine's upbringing in a privileged environment, thanks to her father, provided her with a princess-like upbringing. This upbringing laid the foundation for seamlessly infusing luxury elements into the branding of her various ventures. Her mother, on the other hand, instilled in her the core beliefs and values by which she lives, with a particular emphasis on

Leading Leading Ladies I n a world that’s rapidly evolving, India stands out as a beacon of innovation and entrepreneurship, and at the forefront of this transformation are women entrepreneurs who are rewriting the script of economic growth. India’s economy, marked by a rich tapestry of diverse sectors, is witnessing a profound change. promoting eco-friendly practices, and creating a more sustainable future. Financial Inclusion: Women entrepreneurs are playing a pivotal role in promoting financial inclusion. They are breaking barriers in the financial sector and ensuring that women have equal access to financial services. Women, once traditionally confined to the domestic sphere, are emerging as leaders and catalysts of this transformation. These pioneering women entrepreneurs are breaking barriers, defying societal norms, and playing a crucial role in shaping India’s economic landscape. Employment Generation: Through their ventures, these entrepreneurs are not only creating jobs for themselves but also employing countless others. This job creation has a significant impact on local economies. Unleashing the Power of Women Entrepreneurship Empowering Women: Women entrepreneurs are empowering other women. They are mentoring and supporting female employees and encouraging them to take on leadership roles. This empowerment is a catalyst for gender equality in the workplace. Women entrepreneurs in India are not just contributing to the economy; they’re leading the charge in numerous sectors. From technology to healthcare, education to e-commerce, sustainability to finance, these women are leaving no stone unturned. They’re revolutionizing existing industries, creating new ones, and introducing innovative approaches that are truly transformative. The journeys of some exceptional women entrepreneurs rewriting the rules and redefining India’s economic potential is worth noting, as they are doing it in various ways: Pioneering Diversity and Inclusion: These women are advocates for diversity and inclusion in the workforce. They promote equal opportunities for people of all backgrounds, making the workplace more inclusive and representative of India’s diverse population. Economic Growth: Collectively, women entrepreneurs are contributing significantly to India’s economic growth. Their ventures are adding to the country’s GDP, promoting innovation, and helping India establish a strong presence in the global economy. Breaking Gender Norms: These entrepreneurs are breaking free from traditional gender norms that confined women to domestic roles. They are proving that women can excel in business and leadership roles across diverse sectors. Entrepreneurs? Transforming India’s Economy Innovation and Technology: Women entrepreneurs are at the forefront of India’s technological revolution. They are founding tech startups, driving innovation in AI, software development, and fintech, and helping India establish itself as a tech powerhouse. Exceptional women entrepreneurs in India are challenging stereotypes and contributing to the country’s economic potential through innovation, leadership, and a commitment to social and environmental causes. Tech Trailblazers: In India’s burgeoning tech industry, women entrepreneurs are making a profound impact. They are not just coding but decoding the future. With startups focusing on artificial intelligence, software development, and fintech, these women are leading the way in innovation and technology. Education and Skill Development: Many women entrepreneurs are focusing on education and skill development. They are using technology to create accessible and effective learning platforms, contributing to a more skilled and knowledgeable workforce. Healthcare Access: Women-led startups are addressing critical healthcare issues. They are improving access to quality healthcare, developing innovative medical solutions, and contributing to the overall well-being of the population. Healthcare Heroes: The healthcare sector has witnessed groundbreaking innovations, and women entrepreneurs are at the forefront. They’re launching startups that are providing cutting-edge healthcare solutions, revolutionizing patient care, and addressing some of the nation’s most pressing health issues. Sustainability and Green Initiatives: Eco-conscious women entrepreneurs are leading the charge in sustainability. Their startups are contributing to environmental protection, September| 2023 September| 2023 18 19

Educational Visionaries: The realm of education is being reshaped by women entrepreneurs who are creating dynamic platforms for learning. From ed-tech startups to alternative education models, they are redefining the way India learns. Eco-Warriors: Sustainability is not just a buzzword; it’s a commitment. Women entrepreneurs are leading the charge in sustainability-focused startups. They are driving India’s transition to a greener, more environmentally conscious future. Financial Feminists: In the world of finance and fintech, women are challenging conventions. They are democratizing access to financial services, empowering women in financial decision-making, and bridging the gender gap in the financial industry. These pioneering women entrepreneurs are not only transforming India’s economy but are also challenging traditional gender roles. Their stories are a testament to the transformative power of entrepreneurship, innovation, and the indomitable spirit of women who dare to dream big. As these women lead the way, India’s economy stands on the cusp of a new era, one driven by diversity, inclusivity, and the unwavering determination of women who are pioneers of change. Their journey is an inspiration to all and a beacon of hope for a brighter, more equal future for India’s economy.Their ventures are not only reshaping industries but also fostering an inclusive and diverse business environment that bodes well for India’s future economic success. Being your own boss September| 2023 20

C reveals that her inspiration behind venturing into the business arena has been her own journey. And the realization that Art –whether it is dance, music or drama–is the strongest communicator prompted her and her team of Devmudraa to encourage more and more children and students to take careers in alternative subjects apart from the regular career options. reative passion is an ardent desire of an innovation- hungry mind and a transformation-thirsty heart. Living her childhood dream, V Soumyasri Pawar Soumyasri belongs to a family of performing artists in Hyderabad where three of her paternal aunts are eminent personalities in the field of classical dances namely Kuchipudi and Bharatanatyam. "Thus, the seed of the dance was sown in me when I was a toddler and went on to enrol myself in a degree course in dance at Nalanda Nritya Kala Mahavidyalaya affiliated with the University of Mumbai at the insistence of my Aaunt and Guru Dr Rajyalakshmi Seth from Mumbai," she states. Thus began her dance journey and, "Studying at Nalanda Nritya Kala Mahavidyalaya introduced me to a world of our vast culture and heritage," she adds. According to Soumyasri, the Directorof this performing arts school in Aurangabad, a student with a creative bent of mind can go for such courses but the fear of lack of employment in these fields is stopping the parents to enrol their children in such courses. She informs, "But helping them get a university degree or diploma and creating new jobs in this field is our motto. So it is more than a business for us. It is our mission to give quality education in performing arts to the students of this area, especially the Marathwada region." Staying in a big city like Mumbai opened many opportunities as well as collaborations, and interactions and thus Soumyasri met her husband Ramdas Pawar who is an educationist, poet, writer and artist. She says, "Our teaching jobs took us to the hills of Mussoorie and Rishikesh in Uttarakhand to Kanpur in Uttar Pradesh, allowing me to spread my dance wings." She got many opportunities as a choreographer, teacher and dance therapist in boarding schools, Ashrams and colleges. With the vast multi-cultural exposure and experience behind her, she settled in Aurangabad in the year 2006 and then began her journey and main aim of life … halls to our own space now where we have a performance hall, rehearsal rooms, audio-video equipped library and quality education in dance are given in Aurangabad," she shares. An Artistic Endeavour Soumyasri, a Bharatanatyam and Kuchipudi dance artiste, teacher and choreographer is originally from Hyderabad but settled in Mumbai and later in Aurangabad since the year 2006. A postgraduate in Bharatanatyam and Choreography from Nalanda Nritya Kala Mahavidyalaya, University of Mumbai, presently, she is pursuing her PhD in inter- disciplinary subjects of Dance and Drama from Dept. of Performing Arts, Dr Babasaheb Ambedkar Marathwada University, Aurangabad. She is also Asst. Professor at the Dept. of Dramatics and Dance here in the university. She further says that their institute, Devmudraa a movement school, is run by Devmudraa Trust (of which Soumyasri is thePresident) in Aurangabad established in the year 2007. It is dedicated to the spreading of performing arts, especially classical dance and allied art forms through quality educational courses affiliated with reputed universities in the country. They also give exposure to their students from Aurangabad and Marathwada region to the Voyage of Self-Exploration "With so much travel and seeing different cultures and best of the amenities in educational and cultural institutions in metro cities, my dream was to create a space where I settle – a modern Gurukul, so thus the idea of Devmudraa came and it became a reality from our drawing room to school September| 2023 September| 2023 22 23

Inspiring Women Entrepreneurs to Watch in 2023 from the performing aspects. We have our own Website, YouTube channel and other social media platforms and we are quite active and keep promoting our work and also inspire others to join this cause of preserving our heritage and culture," she states. Dance is Her Dramatic Expression Recently in August 2022, they got a subscription to Teachmore, an online teaching platform. Through this app they can organize their lessons, teaching audio and videos and lesson notes will be shared. "Also any student from anywhere can get access to our courses at their convenient time because of recorded as well as live lessons. So we too are learning and growing!" They had two international collaborations in the year 2020 when the whole world was in the lockdown, "Our lockdown dance video in Ode of Mother Earth which was prepared from the balconies, verandas, and homes of various students in their homes due to strict lockdown with minimal resources and praying for everyone's well-being in the thick of the lockdown." It was selected amongst the best dance videos on the occasion of World Dance Day in the lockdown by International Dance Council, UNESCO, Paris. It was selected as one of the best videos with limited resources and constraints of lockdown and was featured in their video festival online. Link: https://youtu.be/p2xdfpnY6Pw channel); Youth, Dance & Video (time cue 15:27mts: ) Ÿ experts and eminent artists from all over the country and abroad through lecture demonstrations, workshops and festivals in Aurangabad. area, even if it is accountable to a drop in the big ocean, but making a difference," she says. competitions and also in festivals across the country and abroad too. These are our USPs," she conveys. Soumyasri furthers that in the last thirty years, they had many challenges and obstacles as parents or the public, in general, did not appreciate much because of the preconceived notions about traditional careers and so-called jobs of prestigious stature. "Telling someone my daughter or son is pursuing dance as a career was not looked upon with dignity and also sometimes being ridiculed." So for all of these reasons, Soumyasri along with the other artists in their city took the trouble of arranging workshops, talks, lectures, demonstrations, festivals, etc., so that the people get exposure. Now the scenario is promising and these career options are welcomed by a certain percentage of society. "Still a long way to go," she feels. The World is Her Stage She adds, "We have students from the small town and rural districts of the Marathwada region." In the last fifteen years, they have made a name for themselves in the field of classical dance and performing arts, thus, giving diplomas to post-graduate level training in Bharatanatyam and Kuchipudi dance forms, short-term courses in Dance teacher training, choreography, folk dances, drama and music. Their students are excelling in exams and at state and national level competitions and also received CCRT Merit scholarships. "We have a professional performing troupe as well as a children's group attending and performing at various festivals in India and abroad." When asked that as an experienced professional, what would be her advice to the budding aspirants willing to enter the business world, Soumyasri says she is still learning even though she is in this field for more than 25 years now, but learning has no age limit. "I would advise everyone who wants to come in this field to never give up, there will be obstacles, but overcome with hard work and you will definitely reap benefits." Consistency and maintaining quality are the key factors in any business venture. (Devmudraa Dance artists from across the world came together with an International Video project "INTERLINKING" curated by Bulgarian Directors by Eleven dance artists from across different affected parts of the World, representing India and based on the COVID Lockdown situation interpreting the MORSE code sound of their own city and country into a message "Hope. I was the one invited to participate from our country. Video Link: https://youtu.be/C4vlC7ftrfA Ÿ On envisioning Devmudraa's operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Soumyasri divulges that they have been already implementing many innovative methods and tools using technology in their institute for the last eight years much before the pandemic happened and the online mode of teaching took a front seat and many technologies and apps developed in the last three years. Breaking the Barriers Highlighting their professional qualities and values, she says that their foremost quality is giving serious training and very systematic and timely guidance. "And of course maintaining professionalism and trying to imbibe the same in our students whether children or adults who are pursuing performing arts at our centre." Though they had teething problems and had to face many obstacles for quite a number of years. As still people are not aware of the seriousness of dance as a profession and they are not exposed to the amount of good and scholarly work being done in the field of dance and art across the country and abroad. "But slowly with times and media and the internet, things are changing for the better and we are happy at least we are contributing little to the growth and promotion of our culture and classical dance forms in this ," she concludes. She adds that they give the opportunity to each and every student, creating a platform for them so that they gain confidence, "Creating a knowledgeable performers and artistes and sending our students for participation in "We have an audio-visual room and library, also our students are trained in the editing of sound and video apart September| 2023 September| 2023 24 25

Inspiring Women Entrepreneurs to Watch in 2023 And that's where INFUBIZ came up as a bridge, solving a two-dimensional problem, thanks to technology. My belief is that ‘A product, which is born after personal experience, has a strong conviction from founders for tremendous success.’ The pain is already felt in past. Educating investors, and sharing feeds and insights are all part of our process. We aim to make 7.5 crore retail investors part of the startup industry. solutions to issues faced by both: Crores of Indian Investors, and thousands of budding startups–Investing/getting funds in an innovative business–INFUBIZ. Vidhi Bha? Co-founder Profitag Technologies Pvt Ltd www.infubiz.com What initial challenges you had to surmount to ensure INFUBIZ's success rate reached greater heights? I have no challenges to quote for reaching heights. Execution post-launch has an overwhelming response, keeping us over-occupied. Ma’am, please tell us about the saga of your reputed business since its inception. But, yes, while implementing, we ensured to follow processes in the sound interest of both investors and startups. Our decision to include expert professional advisory teams was fantabulous, to have secured transacting protocols on the platform. Which just got slightly heavier on our pockets than budgeted. India has the world's third largest startup ecosystem. INFUBIZ is a technology innovation for ₹10K crore+ market size. INFUBIZ is a startup investment platform through which regular investors can invest as low as ₹5000 in startup companies. Investors can choose startup companies having great ideas and be part of their growth journey and own a piece of the startup company. “It’s not about ideas, it’s about making ideas happen.” INFUBIZ is born with the conviction to open avenues for retail investors, i.e., the common people, To invest in startup companies, which until now was 'Opportunity Loss' for them. Ultimately leading to easy, time-bound, seamless online fundraising for startup companies through our technology platform www.infubiz.com. What professional values and qualities do you think your clients value most in you and your company? Infusing Financial Power into the Indian Startup Ecosystem INFUBIZ has customers first, but due diligence is at the top approach. And that's where I know our 'startup investors' have their upscaled confidence for investing through our platform. C disruptions of the enterprising startup ecosystem. With their sheer numbers, they have made it the ‘Third Largest’ booming network globally. Now, it is time for everyone to be a part of this collective progressive march. urrent entrepreneur generation has taken upon themselves the responsibility of driving India’s future industrial growth through innovative businesses and back up amazing ideas. Vidhi mentions, “Get started by choosing from campaigned visionary companies on our platform.” With successful fundraising for companies with end-to-end online processes, thousands of investors are already part of a growing startup ecosystem now with INFUBIZ. We don't collect investor KYC documents. Yeah, you read it right! We just verify it through APIs. In fact, KYC documents of startup companies are also verified through APIs. We pre-decided not to commit manual errors and use technology to the fullest. Not only this, our startup onboarding ratio versus inquiries we get is a meager 4%. We are adamant about campaigning for selective companies only. Vidhi further appeals to Startup entrepreneurs to start their fundraising. She says, “Having a startup business is cool! And we know how it is lived! Multiple tasks, Various Priorities, Limited Resources, and Less Time. We know how important and time-consuming fundraising is. We are here to make it very simple for your business so that you focus on your innovation success.” What was your inspiration behind venturing into the business arena? This was just a nameless dream six months back. I and my partner in action, a partner in business, Srikanth Gundavaram, belongs to the startup industry. The enriching experience of more than a decade has already shown tremendous growth in the startup ecosystem. A digital portal common person can contribute to and own a piece of India’s Startup Ecosystem has been created by an astutely exemplary vision by young entrepreneurial genius Vidhi Bhatt, Co-founder of Profitag Technologies Pvt Ltd. She is boasting to infuse financial power into the Indian Startup Ecosystem. www.infubiz.com through which every What USPs highlight INFUBIZ's uniqueness in the industry you are catering to? It sounds great that even a common man will be startup investor, journey, growth & success! But, does the $42 billion startup industry have the opportunity for a common man to make them part of it? At the same time, our research proved that 58% of startups have less than $25,000 at their disposal during the early phase. Further, 29% of startups go under because they simply lose funding. The solution INFUBIZ offers itself is unique. It's a niche segment considering the high-level multiple professional aspects demanded in the model. To startups, INFUBIZ offers instant and seamless signups, 100% online fundraising, and adding investors to the startup’s vision. Vidhi spoke in an interview with Insights Success and explained in detail the most disruptive Yes, you heard that right. Through INFUBIZ anyone and everyone can now invest in India’s highly growing startup innovators. Very simply, invest in growing private September| 2023 September| 2023 26 27

Its vision of the entrepreneur that defines the company's journey. No vision is too big for not to start. Once you start, think of how to make it bigger. Maybe “Zomato would not have planned in 2010 to make such a successful IPO. It's the course and founders.” Honestly, not all answers you will get sitting in a room. The action itself will have answers in it. Have a scalable product or service offering. Vision for a longer period, contributing a good portion of your life. Revenue-generating offerings are always in demand! Keep that in mind! Freebies are offered at heavy other way costs. Plus, have less customer value and loyalty. Competition should not be a setback. Learn to do it differently. Understand customer and their needs. In the start, own an inch of all executions. Even daily routine tasks. Remember, 'Devil is in the details.' Lastly, ‘Start only to Make it Big! To its Investors: How do you envision INFUBIZ's operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations? Common Man can invest as low as ₹5000 in startup companies. Completely DIY solution with the fullest use of technology. Instant Signups and KYC Verification. A seven-minute investment process, that’s it! Access to a dedicated startup platform with various startup companies. Blogs and FAQs section for nourishment. To its Start-up Innovators: Ÿ Ÿ Today everything is just ‘Google’ away. But tech implementation is still nearing break-even for a democracy of our size. Ÿ Ÿ Ÿ If we talk about scale, then it has to be technology driven. Appreciating the horizon vision of myself and Srikanth. We are using technology at an advanced level vis-à-vis the early stage of our company. But, we would still not bloat about it. We are ambitious to enhance technology for a smoother and more enjoyable user experience soon; in the coming days. Instant onboarding and fundraising in just 17 minutes. Making the company brand visible to the community. Ability to overcome negotiation on equity dilution ratio. End-To-End online fundraising process for startup companies. Ancillary services referred to SOS basis for the readiness of campaigning. Ÿ Ÿ Ÿ Ÿ With technology advancing adoption, INFUBIZ will remain stubborn about its vision to be preferred by crores of retail investors. Ÿ As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world? If you dream of being an entrepreneur, don't just dream; action it. Execution is the difference between me & underway entrepreneurs today. Have a family cashflow runway of at least 6 months. September| 2023 28

corporate landscape. It’s not just about getting the job done but about doing it with a passion and dedication that inspire others. sustainable practices, they are at the forefront of modern business strategies. Women Entrepreneurs Shaping India’s Business Landscape Collaboration Over Competition Women Entrepreneurs Leading the Way These women understand the strength of collaboration. Instead of competing with each other, they often collaborate, forming networks and support systems that are instrumental in their success. They recognize that together they can make a more significant impact on the business landscape. Indian women entrepreneurs are no longer waiting for opportunities to come knocking on their doors; they are grabbing them with both hands and reshaping the country’s business landscape. They understand the challenges they face but see them as opportunities for growth and transformation. I n the vibrant tapestry of India’s business landscape, women entrepreneurs are emerging as dynamic leaders, driving economic growth, fostering innovation, and challenging long-held norms. Their entrepreneurial spirit and commanding presence are revolutionizing India’s social and economic demographics. This transformation is not only empowering women but also uplifting countless families, helping them break free from the shackles of poverty, and generating much-needed employment. Opportunity Amidst Challenges Challenges as Catalysts While challenges persist, these women see opportunities where others see roadblocks. The gender gap in the business world is gradually closing, and they are at the forefront of this transformation. As more women enter the entrepreneurial sphere, they are creating a powerful and unstoppable force that’s shaping India’s business landscape. These dynamic women are not shying away from the challenges that come their way. In a society where gender bias and traditional norms have deep roots, they have chosen to be the catalysts of change. They acknowledge the hurdles, from accessing capital to societal expectations, and they tackle them head-on. A Beacon of Empowerment The Road Ahead Changing the Status Quo Women entrepreneurs are the embodiment of empowerment, representing a new era where gender is not a barrier to success. They are wielding their influence across diverse industries, showcasing their acumen, and spearheading businesses in both traditional and emerging sectors. Their foray into previously male-dominated domains is a testament to their remarkable tenacity and competence. As these women continue to shape India’s business landscape, their contributions reverberate far beyond corporate boardrooms. They are championing diversity and gender equality, fostering an environment where talent and merit supersede gender biases. Their ventures are fostering economic growth, offering innovative solutions, and propelling India into a global economic force to be reckoned with. One of the ways women entrepreneurs are reshaping India’s business landscape is by challenging the status quo. They are proving that success knows no gender, and by their sheer determination and achievements, they are dismantling stereotypes. These women refuse to be confined to certain roles or industries; they are venturing into diverse sectors, from tech startups to sustainable agriculture, and demonstrating that they are equally capable. Modern Industries as a Testament Women entrepreneurs in India are not just driving businesses; they are catalyzing societal transformation. Their work ethic, leadership skills, and dedication are influencing India’s economic growth and redefining the contours of the country’s business landscape. They serve as both role models and architects of a future where gender is no longer a barrier to success, but a wellspring of untapped potential. Mentoring the Next Generation In some of the most modern and advanced industries, such as electronic manufacturing, women are making their presence felt. It’s noteworthy that nearly half of the employees in these sectors are women. This shift is not just a matter of inclusivity but is driven by the practicality and efficiency these women bring to the table. Their proven track record of delivering high-precision work and maintaining optimum productivity levels is rewriting the narrative around gender roles in the workplace. Beyond their individual pursuits, women entrepreneurs are nurturing the next generation. They understand the importance of mentorship and are actively involved in guiding and inspiring young women to follow in their footsteps. This mentorship is crucial in breaking the cycle of gender bias and fostering more inclusive and diverse workplaces. In fact, Indian women entrepreneurs are constantly defying stereotypes, taking calculated risks, and changing the narrative of women in business. They are not only pursuing their passions but also addressing societal and economic challenges, ultimately contributing to India’s growth and development. These women are the torchbearers of a more inclusive and diverse business landscape that’s poised for transformation and prosperity. Embracing Technology and Innovation The Power of Positive Attitude Indian women entrepreneurs are not just adhering to conventional business practices. They are embracing technology and innovation to give their ventures a competitive edge. Whether it’s utilizing e-commerce platforms to reach a broader customer base or implementing Beyond their skill sets and competencies, women entrepreneurs bring a distinct asset to the business world: a positive attitude. Their unwavering commitment to their work, combined with a remarkable level of enterprise, places them as indispensable assets in the contemporary September| 2023 September| 2023 30 31

I n the unforeseen, uncertain, and unpredictable darkness of the future, a learning mind remains alive if and only if it keeps seeking the light of knowledge by journeying far and deep to reach the shore of its ultimate success––wisdom. In the shattered bounds of traditional education, offering the best pure-play learning, Vidya Mathews is leading you with the light of knowledge in the form of VDIYA Inc. We at VDIYA Inc. strongly believe that we need to take a comprehensive approach that iden?fies and protects women and provides equal human rights. Since her first Job, Vidya knew that her forte was Learning and Development, where she could do her best. She has been fortunate to have learned the trick of the trade and garnered experience for the longest time. She also met many exceptional people in her training profession. Some have been successful corporate executives, others from distinguished careers in social empowerment, military and, yet others from successful stints at training companies. Vidya Mathews, Founder She states, “We at VDIYA Inc. strongly believe that we need to take a comprehensive approach that identifies and protects women and provides equal human rights.” Hence, the mission has been to create awareness about harassment through campaigns and training programmes in which we provide information and education about harassment regularly to maintain a healthy environment. “When I expressed my wish to start on my own, some said to launch my business as a consulting or coaching practice where training would be a component of their service offering. Others said to form a pure-play training company that offers customized services or courses to suit client needs. I am lucky that both practices worked for me,” she recalls. According to Vidya, when it comes to the role of women in our society, each woman needs to feel Safe and confident to achieve more through her everyday activities and focus on talents and interests that could be hidden for years because of fears and stereotypes. The Lady Luck VDIYA Inc. offers a plethora of training services, some generic, some Niche, right from Managing Self, Leading and Managing People, Being A Great Coach, Emotional Intelligence, Creative Thinking, Design Thinking, Problem Solving, Campus to Corporate (Fresher Program), Train The Trainer, Outbound Engagement Programs, Manager Development Programs. VDIYA Inc. has been actively evangelising about the laws which empower women. As a result, women can change the world this way. Vidya furthers that they implement training awareness programmes and speak about anti-harassment policies to ensure a healthy environment for women to work and study, as it provides protection and support to those who are harassed. During this new journey as a solopreneur, stories of a lot of capable and skilled women who chose not to move ahead in their professional journeys because of being harassed or molested motivated VDIYA Inc. to focus on supporting and guiding women from all walks of life, to be able to speak for themselves against harassment. With all these efforts, they have seen traction in each woman's confidence in participating in their workshops. September| 2023 September| 2023 32 33

Inspiring Women Entrepreneurs to Watch in 2023 the decade-and-a-half experience and develop the human capital in a direction she had looked forward to. She’s glad to coach, steer and mentor individuals and guide them with new methodologies that are easy to implement and achieve their dreams. Every challenge has a myriad of solutions. However, one step that can help you handle all kinds of complications is to learn the basics. Right from learning what website creation is and planning out online strategies to create an online presence was the first step towards achieving her new business. POSH, Behavioural Leadership coaching and Diversity programs are key areas where she says they have been appreciated and approached repeatedly. Preheating the oven is one of the most important prerequisites to baking a good cake. Similarly, at VDIYA INC, an effective intervention to develop the capacity of human capital, it is important to understand the current skill levels, processes and reality. Designing Careers What Vidya also did was concentrate on building relationships. Instead of marketing Training and coaching all by herself, she collaborated with vendors and created a valued Market presence too. Sharpening the Competitive Edge She passionately says, “I loved being able to “design careers” and the best part was that I didn’t have to stick to a traditional path. I decided to follow my heart. It also kept me learning, unlearning, changing, growing, connecting, and serving.” As an experienced professional, in her gentle advice to the budding aspirants willing to enter the business world, Vidya says to become and remain well-connected. Working for yourself and by yourself has its perks, but success is difficult to come by without a solid network of people to advise, refer, motivate, and support you. It is important to have a formal business plan that defines the scope of your business needs and start-up costs. Conducting market research and identifying the right target audience is crucial. Finally, it is important to not assume that being frugal is always the right way to spend, and to identify the right balance between cost-cutting and investing in your business. The Best Policy of Honesty While what went right and wrong and the mistakes she learned from along the way. She remembers thinking initially that she had no insight or experience to do what she was doing. A solopreneur seven years ago seemed incredibly rewarding. But to make her small business a success, back then, she had little confidence in her marketing skills. Speaking about professional values and qualities she thinks her clients' value in her and VDIYA INC the most is the Niche Value of the experimental practice (reflection, questioning, and action) methodology brought into her training; keeping it focused continuous and developmental improvement. “My previous experience as a project manager adds value to my teaching styles and also has been appreciated by the clients.” Her resourcefulness and commitment are highly valued by her clients, and her experience as a project manager has a highlight as it helps me connect better with my current stakeholders more confidently. Becoming great at networking from whatever makes sense for you to build a strong network (not necessarily a big one) was a long Journey. “Our network is our business’s lifeblood in so many ways. I didn’t understand the importance of networking and operating outside my introverted tendencies. Initially, it did not seem like a big deal; however, when I became a professional Trainer and Coach, it caused a great deal of delay in attracting clients,” she shares. She adds, “We believe that each woman can contribute to the development of society without fear while believing in her powers and focusing on her talents.” Such a contribution cannot be overestimated in this case because the woman’s impact is significant. She has also learned that you can’t please everyone, and it only hurts you when you try. At the same time, learning how to say “NO” without burning bridges is also important. However, it's important to remain humble and open to feedback. As a trainer, it's crucial to understand the unique strengths and weaknesses of each Participant and capitalize on them. On envisioning her company’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, she divulges that VDIYA INC believes that the best way to maintain a competitive edge is to Influential Worth VDIYA Inc’s clients, well-wishers, and their ongoing belief in Vidya’s people connect inspires her to build her confidence and make this world a better, skilful, empathetic and safer place. Vidya realized that marketing, in general, caused several problems. Before people invest in something, they need to want it; before they want it, they must know its value. It was a huge challenge for her to market Training and coaching as a service for which many people don’t have a reference point. As a beginner who only knew about Leadership and POSH training and nothing else, especially how to go about with an online presence. Becoming overconfident and going off track can be very easy. Almost all her clients appreciate her approach: “Always ask for HONEST feedback.” Asking for honest feedback from qualified individuals and being prepared to hear the truth, even if it's not what you want to hear. Leverage your natural gifts into championship form, minimise the time you spend on your areas of weakness, and keep yourself from getting mired in your comfort zone. Sharing her inspiration behind venturing into the business arena, Vidya says she has worked for 16 years in L&D and Project management before going solo. Further sharing the USPs that highlight brand VDIYAs uniqueness in the industry, she says following the expression that remains with her: “Be faithful in small things because it is in them that your strength lies.” The best growth occurs when you are challenged to the point of being uncomfortable. “We are looking at going big on social media or blogging, live events, Twitter, YouTube, e-newsletters, and blogs.” Vidya concludes, “We believe that businesses are living things that must adapt over time, just like Web sites. It’s good that we are wired for new learnings and challenges!” She reveals, “I launched VDIYA INC because of my deep inclination to make a difference.” She wanted to work with others to steer them profoundly in their lives. Vidya could offer a different perspective, framework, support, and guidance to others who needed to make big life transitions. This drive to mentor others led to the launch of " VDIYA INC," a Solopreneurs firm that brought her strengths and skills together to help others regain focus through clear structures, systems, and support. Learning the Fundamentals A, Vidya needed a website but had no clue about Domains and SEO optimization. “What this quote tells us is that if we spend a considerable amount of time on "something" time and again, that something” becomes our strength. Over the years, we at VDIYA INC have been appreciated for our focus on our unique methodology to deliver the following: Prevention of Sexual Harassment (POSH), Self-Development Focus, Leadership Development, Organizational Solutions, Business Skills solutions, Essential Leadership Development.” B, she did not know whom to reach out to. Hiring an Advertising agency was expensive, and word of mouth was slow-moving. Creating a presence on the internet and creating a website was a simpler option which could provide opportunities for wider outreach to customers without breaking the bank. Even though the launch of VDIYA INC took an extra six years to see sunlight. It gave Vidya the freedom to combine September| 2023 September| 2023 34 35

The most successful entrepreneurs? It’s part of the job description. I know are optimistic.?

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Inspiring Women Entrepreneurs - 2_compressed

Inspiring Women Entrepreneurs - 2_compressed

Presentation Transcript

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