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Markets for Corporate Training in ASEAN

Markets for Corporate Training in ASEAN. Janice Aw Team Leader / Senior Business Development Manager Services & Consumer Team AUSTRADE Singapore. Agenda. Snapshots of Potential Markets in ASEAN India Malaysia Thailand Vietnam Singapore (and Singapore HR Congress 2008)

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Markets for Corporate Training in ASEAN

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  1. Markets for Corporate Training in ASEAN Janice Aw Team Leader / Senior Business Development Manager Services & Consumer Team AUSTRADE Singapore

  2. Agenda • Snapshots of Potential Markets in ASEAN • India • Malaysia • Thailand • Vietnam • Singapore (and Singapore HR Congress 2008) • How attractive is the market? • What are the challenges? • Who to contact in Austrade?

  3. INDIA - How attractive is the market ? • India is 4th largest (in PPP terms) and second fastest growing economy (9.0%) in the world • India's growing employment market presents an opportunity for the budding training industry in the country • Exponential growth in few sectors leading to huge skill shortage (e.g 10 million jobs in IT services sector by 2009) • Improving corporate balance sheets and strengthening Rupee makes the market attractive • Increased spending by both Indian Govt & private sector in training & consultancy sectors

  4. INDIA - Corporate Training Market • Training industry size is estimated at AUD 1.7 billion • Estimated healthy spending by Indian companies on training – ranging from 0.5% - 5% • Your prime targets are MNCs, Large Indian Corporate, IT & ITES CoYs, Public Sector Units & Government are prime targets • Existing key players are NIS Sparta, D&B, IIMs, NIIT, Aptech, Educomp, Dale Carnegie, etc

  5. INDIA - Opportunities for Australia • Behavioural & soft skills across sectors • IT & ITES • Retail • Automobile • Sales & Service • Banking & Financial services • Telecom • Manufacturing • Hospitality • Healthcare

  6. MALAYSIA - How attractive is the market ? • Services currently comprise 50% of economy – Government vision to • achieve ‘developed nation’ status by 2020; massive growth in services • sector required • A market of extremes – well-educated but with many tertiary educated • unemployed because they lack practical skills • Seeks to be a centre for overseas investment/regional head offices • Government increased allocation to HRD fund in 2006 - 9th Malaysia Plan • Key opportunities: • Entrepreneurial skills • Coaching • Advanced/executive leadership • Public policy (particularly the measurement of past programs)

  7. THAILAND - How attractive is the market? • 2nd largest economy in ASEAN – strong consistent growth • USD700 million sector • Opportunities in training and consultancy in human resources, tourism, healthcare, management training and consultancy • Govt Policies incentives for training • Increasing numbers of MNCs and Thai MNCs

  8. THAILAND - Forthcoming event • Austrade Pavilion at Personnel Management Association of Thailand (PMAT) HR Forum, June 26 – 27, 2008 – details are yet to be finalised • For HR related corporate trainers and consultants to raise awareness in Thai market in presence of over 400 HR persons • For more information & queries, please contact: Navin Pawa Business Development Manager, Services, Austrade Thailand Email: navin@austrade.gov.au

  9. VIETNAM- How attractive is the market ? • Strongly growing market with large shortages of experienced managers and professional • Urgent need in middle and high-level managers [10 000 by 2010] • 40 % corporate training imported from foreign providers • 35% country workforce need vocational training – est 40m people • Australia enjoys good reputation as a strong training provider and has achieved success through firms such as RMIT, GHD and EIC Growth

  10. VIETNAM- How attractive is the market ? • Training opportunities on both industry and functionality level • Regulatory drive: VN govt has mandated corporations to allocate USD 500 in training funds for each mid-level employee per year • Hot industries: Financial services; Engineering; Govt; IT; Oil & Gas • Hot topics: Customer Service; Management skills; PR & Media Skills; OH&S and IT training

  11. SINGAPORE- How attractive is the market ? • Singapore’s economy grew 7.7% in 2007 with lowest unemployment • rate at average 2.1% in 2007 • Singapore Government continues to inculcate lifelong learning for employability • as people is Singapore’s KEY asset • Corporate training sector is part of new “Global Schoolhouse” • target 100,000 overseas executive trainees over 10 yrs • Base to 7,000 multinationals, 50% with regional HR responsibilities • Human capital development becomes competitive differentiator • talent recruitment, management and retention are key challenges

  12. SINGAPORE- How attractive is the market ? • Sophisticated and competitive market but on-going demand from private multinational companies, local MNCs and Govt • Ongoing demand for both leading edge management / soft skills and industry focused training – eg retail, healthcare, PE, hospitality & tourism • The Continuing Education & Training Masterplan recently announced • To provide high quality training to all employees for next 10 years – skilled and professionals • Increasing training places from 20,000 to 80,000 catered to adult workers • Govt’s at least SGP200 million spend on this sector • Plans to work with both national and private education providers

  13. CORPORATE TRAINING EXPORT - What are the key challenges? • Culture and Language • Know your competition - GLOBAL – US / UK and local • PITFALL - you think you are the BEST • Unique point of differentiation – eg innovative delivery mode; leading edge content; impressive & professional promotional collaterals and website • Majority of markets are price sensitive • Finding the key decision maker - Rapport & relationship building are IMPORTANT • Maintaining your pipeline of potential customers for the next job • Strong track records and testimonials help • On-going stay-in-touch and Follow up, follow up, follow up – must be prepared for the long haul – time, time and financial resources • Protect your intellectual property as appropriate • Government linked projects can be risky – long lead time / cancelled with little warning / adhere to local requirements • Stay focused & strategic in export development – 1 OR 2 markets at a time BUT THEY ARE NOT INSURMOUNTABLE

  14. AUSTRADE CONTACTS IN ASEAN THAILAND Navin Pawa Business Development Manager, Services Austrade Bangkok T: +66 2 344 6322 navin.pawa@austrade.gov.au VIETNAM Huy Pham (Mr) Business Development Manager Austrade No Chi Minh City T:+ 84 8 8299387 huy.pham@austrade.gov.au INDIA Vijay Subramanian Business Development Manager Austrade, Chennai, India T: +91 99400 97181 vijay.subramanian@austrade.gov.au MALAYSIA Juliana Badli (Julie) Business Development Manager Austrade Kuala Lumpur T: +60 3 2146 5669 juliana.badli@austrade.gov.au SINGAPORE Janice Aw Senior Bus Development Manager Austrade Singapore T: +65 6418 8448 janice.aw@austrade.gov.au

  15. SINGAPORE HR CONGRESS 20085-6 May (www.shri.org.sg/hrcongress) • One of 2 key HR events in Singapore (the other is HR Summit) • Organised annually by the Singapore Human Resources Institute • Conference-cum-display concept in hotel setting • Congress 2007 attracted about 1000 attendees • Austrade collaborates to profile Australian participants at HR Australia Showcase with dual exposure: • Exhibition with display table – individual or shared option • Seminar presentation opportunity – HR Australia Seminar – first come first served • Joint marketing efforts – Austrade’s HR database (approx 500) PLUS SHRI’s database of approx 2000 members and general public

  16. SINGAPORE HR CONGRESS 20085-6 May (www.shri.org.sg/hrcongress) • 24 Exhibitors to date (majority are sponsors) • Cartus • Mercer Human Resources Consulting • Sirva Relocation • John Wiley • UCARA • Delegates from local and surrounding countries across various industries • Marketing via EDM to SHRI database, ads in HC mag & sponsors to market to their database • Should consider if you are: • HR consultants • Professional executive development • HR related products & services – eg profiling tools

  17. Singapore HR Congress 2008 – Floor PlanCopthorne Waterfront Hotel

  18. SINGAPORE HR CONGRESS 20085-6 May (www.shri.org.sg/hrcongress) Participation Options: To apply on www.austrade.gov.au/HRCongress08

  19. SINGAPORE HR CONGRESS 20085-6 May (www.shri.org.sg/hrcongress) Who to contact: Sydney Singapore Peter Mackey Janice Aw Senior Export Advisor, Education & Training Senior Business Development Manager T: +02 9390 2926 Austrade Singapore peter.mackay@austrade.gov.au T: +65 9177 7032 janice.aw@austrade.gov.au Anna Lin Export Advisor, Education & Training T: 02 9390 2913 Anna.lin@austrade.gov.au

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