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Integrating Mobilization into Your Work

Integrating Mobilization into Your Work. Presented by United Way of Greater Toledo. Community Leaders Conference. May 2012. Objective. Purpose: To share real, tangible ways to integrate mobilization into your work. Product: Learn one community’s approach to:

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Integrating Mobilization into Your Work

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  1. Integrating Mobilization into Your Work Presented by United Way of Greater Toledo Community Leaders Conference May 2012

  2. Objective • Purpose: To share real, tangible ways to integrate mobilization into your work. • Product: • Learn one community’s approach to: • engaging board, staff, volunteers, and partners; • aligning and restructuring; • engaging the community to generate resources; and • the difference it made. May 2012

  3. Agenda • Where We Started • What Led us to Action • The Journey • Where We Are Today • Small Table Discussion and Report Out • Questions and Answers May 2012

  4. Where we Started:A Snapshot of our Community • 63 percent graduation rate • 76.6 percent of students receive free or reduced lunch • Ranked 72nd out of 88 counties as most unhealthy • 8th poorest city in the nation May 2012

  5. What Led us to Action • Silos • Lack of focus • Stagnant campaign • Pace of change was slow • Lack of community leadership to address education issues May 2012

  6. What Led us to Action • Put a stake in the ground • Join education mobilization • Seek buy-in from Board, CEO, and senior management May 2012

  7. May 2012

  8. The Journey:Focusing Internally May 2012

  9. The Journey:Focusing Internally • Intranet (SAMI) • Constituent relationship management training • Consultative selling training • Strategic messaging training • Product development training • Encourage staff to shadow other staff • Include all staff in community conversations • Book nook • Staff Days of Caring • Lunches with the CEO • Brown bag lunches • Allow staff to participate in other departments’ meetings Breaking down silos. Ideas for increasing staff training and communication. May 2012

  10. The Journey:Focusing Internally Driving everything toward your mission May 2012

  11. The Journey:Focusing Externally • Community conversations • Strengthen relevancy • Redefine what it means to be “partners” • Strategically communicate • Invite people to get involved May 2012

  12. Where we are Today • Number one priority is graduating kids, which requires strategies in education, income, and health. • Have a better understanding of our community. • Have begun mobilizing the community to action, increasing resources. • Creating real, lasting impact. May 2012

  13. Where we are Today:The Results • United Way AmeriCorps Graduation Coachesincreased attendance rates 20 percent • Social and Emotional Learning increased parent engagement hours from 15 to 1,500 • Children’s Mobile Vision Programprovided free eye exams for 240 students, glasses for 81, and identified 7 students with cataracts or glaucoma • Weekender Backpack Program provided free backpacks with healthy food to 250 students weekly • Stable Families Collaborativeserved 39 families and 72 kids, 97 percent of kids stayed in their current school May 2012

  14. Table Discussion • Choose a table and spend 15 minutes (5 per question) discussing: • Your aspirations for your community • One idea/learning will you take back to your local community • What you need to know more about At the end of your discussion, each table will be asked to report out on one of the ideas you are taking back to your community. May 2012

  15. Thank you!Questions?UnitedWayToledo.org 419-248-2424

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