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TSTC Publishing

TSTC Publishing. Past, Present and Future. Mission Statement. TSTC Publishing will become an industry leader in providing high-end technical instructional materials and related information to institutions of higher education and private industry. Formation.

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TSTC Publishing

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  1. TSTC Publishing Past, Present and Future

  2. Mission Statement • TSTC Publishing will become an industry leader in providing high-end technical instructional materials and related information to institutions of higher education and private industry.

  3. Formation • TSTC Publishing was created in May 2004 as an outgrowth of TSTC Waco transformation initiatives. • The impetus behind its creation was to work with faculty to create instructional materials that better fit classroom needs at more affordable prices for students.

  4. Current Staff • Mark Long, Publisher • Tammy Turner, Departmental Secretary • Grace Arsiaga, Graphics Specialist • Vacant, Publishing Editor

  5. Production Model • Faculty throughout the TSTC System (and beyond) produce content. • TSTC Waco & Baylor University interns complete the bulk of editorial and graphics design work. • Print-on-demand publishing through TSTC Printing Production allows for minimum inventory and storage costs while also allowing for timely updates to materials.

  6. Benefits to Stakeholders • Textbooks at more reasonable prices for students ($10.95 to $64.95). • Textbooks that better fit the needs of instructors and students (one book for a class instead of 2-3 or more). • Greater TSTC brand awareness through adoptions/sales of books outside of the TSTC System (books have been adopted at schools around the country as well as being licensed for publication in India). • Revenue sharing of net profits from completed projects.

  7. Types of Publications • General use textbooks • Custom textbooks • Technology forecasts • General interest and/or pro bono work

  8. Publications History • TSTC Publishing’s first two publications—software and biomedical equipment textbooks—were completed in August 2005. • In the following eighteen months 21 additional books were published. • At current staffing levels, it is anticipated that 12-15 new titles a year will be published. • Past & current projects have been initiated at TSTC Waco, Harlingen, West Texas, as well as schools outside of the TSTC System.

  9. Marketing/Sales Model • Textbooks are initially used only at school of origin. • After field testing, textbooks are marketed throughout the TSTC System and beyond. • As applicable, foreign rights are licensed to outside publishers.

  10. Revenue Growth • Gross sales fiscal year 2005-06: $14,000 • Projected gross sales fiscal year 2006-07: +$106,000 • Gross sales goal fiscal year 2007-08: +$160,000

  11. Revenue Sharing • Profit sharing allows net revenues to be shared among faculty who write books along with TSTC colleges and departments that adopt textbooks. • Revenue sharing from sales fiscal year 2005-06 totaled $1,000. • Projected revenue sharing from sales fiscal year 2006-2007 is $10,000.

  12. Strategic Initiatives • Establish a strong Internet presence utilizing New Media marketing tools. • Establish business-to-business relationships with schools outside of the TSTC System through joint publishing ventures. • Establish protocols for maximum repurposing of published content.

  13. Contact Information Mark Long, Publisher TSTC Publishing Texas State Technical College Waco 3801 Campus Drive Waco, TX 76705 (254) 867-3085 mark.long@tstc.edu http://publishing.tstc.edu http://tstcpublishing.wordpress.com

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