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PERSUASIVE SPEAKING

PERSUASIVE SPEAKING. Goal: to influence audience members’ attitudes, beliefs, values and actions. Persuasive speeches are built on arguments (stated positions) . Logos: appeals directed at audience’s reasoning on a topic. Two types of logos-appeals to reason and appeal to logic.

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PERSUASIVE SPEAKING

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  1. PERSUASIVE SPEAKING Goal: to influence audience members’ attitudes, beliefs, values and actions.

  2. Persuasive speeches are built on arguments (stated positions) • Logos: appeals directed at audience’s reasoning on a topic. Two types of logos-appeals to reason and appeal to logic. • Pathos: persuasive appeals directed at emotions; use vivid imagery, compelling stories

  3. Ethos or speaker credibility • To build credibility list your expertise on a topic, express interest in the audience’s welfare, make a dynamic presentation

  4. To increase your odds of achieving goal of the persuasive speech • Use information audience can relate to • Demonstrate how change will benefit the audience • Establish your credibility • Set modest goals • Visualize success

  5. Three Elements of an argument • Claim or proposition answers the ? “what are you trying to prove?”; states the speakers conclusion • Evidence: substantiates the claim; grounds for the claim • Warrant: provide reasons why the evidence is valid and supports the claim

  6. Classifications of Claims • Facts (whether something is true or not) • Value: (issues of judgment, why something is right or wrong, good or bad…) • Policy: (recommend a certain action be taken or approved by the audience.)

  7. Deductive versus Inductive Reasoning • Deductive= reasoning from a general condition to a specific instance • Inductive= reasoning from specific instances to a general condition

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