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Persuasive Speaking

Persuasive Speaking. Dr. Joan Aitken. Persuasion. The process of creating, reinforcing, or changing people's beliefs or actions. Ethics and Persuasion. Make sure your goals are ethically sound Use ethical methods to communicate your ideas. ESTABLISH YOUR CREDIBILITY.

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Persuasive Speaking

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  1. Persuasive Speaking Dr. Joan Aitken Persuasive Speaking

  2. Persuasion • The process of creating, reinforcing, or changing people's beliefs or actions. Persuasive Speaking

  3. Ethics and Persuasion • Make sure your goals are ethically sound • Use ethical methods to communicate your ideas Persuasive Speaking

  4. ESTABLISH YOUR CREDIBILITY • 1.  Competence:  How an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. • 2.  Character:  How an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience. Persuasive Speaking

  5. USE SOLID EVIDENCE • Use specific evidence • Use novel evidence • Use evidence from credible sources • Make clear the point of your evidence Persuasive Speaking

  6. DebateAgree or Disagree? • Emotional appeals are more powerful in influencing people than logical appeals. versus • Logical appeals are more powerful in influencing people than emotional appeals. Persuasive Speaking

  7. 5 minute talk • Discuss a persuasive speech you have heard or given.  • How effective was the speech and why?  Persuasive Speaking

  8. What do you think of these speeches? • PersuasiveSpeech on Being a Hero • Stem Cell Research - Persuasive Speech - Daniel Sauble • Persuasive Speech • PersuasiveSpeech Donate Blood • PersuasiveSpeech - Spyware Law Persuasive Speaking

  9. Target Audience:  • The portion of the whole audience that the speaker most wants to persuade. • What is your target audience? Persuasive Speaking

  10. How would you research information for the following speech?  • To persuade my audience that there should be stricter safety standard on amusement-park rides. • To persuade my audience that school districts should not allow soft-drink companies to stock their products in school vending machines. • To persuade my audience to donate time to become literacy tutors. • To persuade my audience to vote in the next presidential election. Persuasive Speaking

  11. Are these speeches persuasive to you? • Al Pacino's Inspirational Speech • Colin Powell's UN Speech • Gore speech about Global Warming Persuasive Speaking

  12. 5 minute write—Be sure to give your name for attendance. • Brainstorm in a small group or pairs, then write down three possible persuasive purposes for your upcoming persuasive speech. Persuasive Speaking

  13. Emotional Appeals • Appeals that are intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent, or the like. Persuasive Speaking

  14. Tips for Generating Emotional Appeal • Use emotional language • Develop vivid examples • Speak with sincerity and conviction • Using emotional appeals ethically • Make sure the emotional appeal is appropriate to the speech topic • Do not substitute emotional appeal for evidence and reasoning Persuasive Speaking

  15. How can you persuade someone? • Consider these compliance gaining strategies, 64 COMPLIANCE GAINING STRATEGIES • Divide into pairs or groups and each group will examine a page or two. • Each group will summarize the strategies they consider most valuable. • Which strategies may be useful in public speaking? Persuasive Speaking

  16. What do you think of a speaker who uses a service like this one? • http://speeches.com/speeches/575/menu/demonstration/speech575.aspx or find a comparable site. Persuasive Speaking

  17. Examine some potential speech topics. What do you think? • http://www.goodspeechtopics.com/persuasive-speech-topics.html or find a comparable site. Persuasive Speaking

  18. Persuasive Impromptu Speech. Select one and present now. • Persuade us to take class—or enroll in a course with a specific teacher—you liked. • Persuade us to try your favorite restaurant, favorite type of food, or favorite recipe. • Persuade us to attend an upcoming campus or local event. Persuasive Speaking

  19. End Persuasive Speaking

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