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A crisis

4. A crisis. “An issue ignored is a crisis invited” Dr Henry Kissinger “a crisis is an unexpected and detrimental situation or event”. A PR crisis. Crisis communication can play a significant role by transforming the unexpected into the anticipated and responding accordingly.

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A crisis

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  1. 4

  2. A crisis “An issue ignored is a crisis invited” Dr Henry Kissinger “a crisis is an unexpected and detrimental situation or event”

  3. A PR crisis Crisis communication can play a significant role by transforming the unexpected into the anticipated and responding accordingly. The aim of crisis communication .. is to assist organisations to achieve continuity of critical business processes and information flows under crisis, disaster or event driven circumstances.

  4. Top 10 2012 crises Think about similarities and differences? What could have been done differently? What is the impact on reputation? Do you agree with the ranking? Will follow these and other crises as they unfold and their lessons for the module

  5. Top 10 crises of last seven months

  6. 9

  7. 8

  8. Top 10 PR crises 7 http://www.youtube.com/watch?v=ZURtSQDxhWs

  9. 6 http://www.youtube.com/watch?v=FUG0BSaCLr0

  10. 5 http://www.youtube.com/watch?v=6QG0OUGGasI

  11. 4

  12. 3 http://www.youtube.com/watch?v=LLu7H3zE40g

  13. 2

  14. 1 http://www.youtube.com/watch?v=t2Ilo53FcsY

  15. Exercise and discussion • What are the similarities? • What are the differences? • What could have been done differently? • What is the impact on reputation? • Do you agree with the ranking?

  16. What leads to crises? The Seven Deadly Sins: • It will never happen here • I don’t care how it looks • Let them eat cake

  17. What leads to them? • It’s not our fault • Just say “No comment!” • Just numbers on a balance sheet • React first, think later

  18. An A-Z of media crises • Aggressive reporters • Bad mouthing staff • Celebrity indiscretions • Data issues • Expenses • False accusations

  19. An A-Z of media crises • Fraud and finances • Footballers • Fire • Government investigation • Health scandals • Inspections (schools, councils)

  20. An A-Z of media crises • Junketing • Kate Middleton • Lying politicians • Malicious competitors • NIMBYs • Online issues, hacking

  21. An A-Z of media crises • Product tampering • Quotes out of context • Rumours • Regulators • Sexual harassment • Trademark infringement

  22. An A-Z of media crises • Unethical behaviour • Very angry customers • Whistle-blowers • X-rated content • You Tube videos • Zionist abusers

  23. How crises unfold 1 – Origin: potential issues The stage when an organisation attaches significance to a perceived problem or opportunity that is a consequence of a developing political/regulatory, economic and social trend.

  24. How crises unfold 2 – Mediation and amplification: emerging issue As momentum builds with the mass media, the concern becomes a public issue, followed by a gradual increase in the level of pressure on the organisation to accept it. It is relatively easy for the organisation to intervene and play a proactive role

  25. How crises unfold 3 – Organisation: current and crisis issue The issue is displaying its full potential to those involved. Groups begin to see a resolution to the conflict that is either in their best interest or minimises potential reputational damage. It is very difficult to influence the situation now

  26. How crises unfold 4 – Resolution: dormant issue The issue receives the attention of public officials and enters the policy process, either through changes to legislation or new, costly regulation. Opportunity to move on, restore the brand

  27. Next time… Look out for crises and think about how the media covers them

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