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Managing a Crisis

Managing a Crisis. One spokesperson, one voice Relationships – VC and exec; media colleagues Fully involved in all issues, high level Empowered, mature, know context Authority Speed and accuracy Balance and deflect. Managing a Crisis…. Transparency Engage Be available – 2 cellphones

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Managing a Crisis

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  1. Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully involved in all issues, high level Empowered, mature, know context Authority Speed and accuracy Balance and deflect

  2. Managing a Crisis… Transparency Engage Be available – 2 cellphones Be calm, breathe deeply Always be working towards a solution Take the middle road Have support systems in place

  3. Managing a Crisis… • Media Monitoring in place • Crisis plan in place – full team, off-site • Useful media: • Whatsapp group for crisis team • Internal audience first for news • Facebook • SMS bundles • Internal email system • Q & A special webpage • Print copies distributed at sites • Media database continually updated

  4. Managing a Crisis… • Often a bigger context than the crisis • Prepare a daily position • Time management • Early morning news – national radio • Midday news – radio • Print media deadline – 2pm • Evening news/chat shows

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