1 / 12

Value Chain Analysis of Free Range Chicken

mCÄmNÐlsikSanigGPivDÆn_ksikmµkm<úCa. Value Chain Analysis of Free Range Chicken. Presented by Sim Kong, General Director of CEDAC Agri based Enterprise Support Program June 2008. PRESENTATION OUTLINES 1- Chicken Supply Chain 2- Market demand/size 3- Value Chain

amy
Télécharger la présentation

Value Chain Analysis of Free Range Chicken

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. mCÄmNÐlsikSanigGPivDÆn_ksikmµkm<úCa Value Chain Analysis of Free Range Chicken Presented by Sim Kong, General Director of CEDAC Agri based Enterprise Support Program June 2008

  2. PRESENTATION OUTLINES 1- Chicken Supply Chain 2- Market demand/size 3- Value Chain 4- Information/ capital flows 5- Enabling Environment 6- Industry Coordination 7- Conclusion 8- Recommendations/Intervention Action Plan

  3. Middlemen Farmers/Producers • Supply Chain • Product Flow Whole Sellers Retailers Food processors Consumers Consumers

  4. SVAY RIENG KG.CHAM KG.THOM • Sources of Supply PREY VENG KG. CHHNANG PHNOM PENH KANDAL KG. SPEU TAKEO

  5. 2- Market demand/size of chicken • Phnom Penh : 10,000-12,000kgs a day. 80% are free range chickens • Provincial/district towns: 200-600kgs a day • Substitute products: pork, sea food, fish and beef • Final consumers: all Cambodian classes • Frequency: approx. 2 times per week • Quantity : approx. 1 kg per time

  6. 3- Value Chain Farmers/ Producers Middlemen Whole sellers/ Processors Retailers Consumers Cost: 7,730R Cost: 13,200R Cost: 18,700R Cost: 19,500R Price: 20,500R Price:13,000R Price: 14,000R Price: 19,500R Price: 20,500R Food processors Consumers Cost:21,300R-26,300R Price: 24,000-32,000R

  7. 4- Information/ capital flows • Target farmers are trained by CEDAC on chicken raising skill through its Bird Flu prevention program. • Farmers do not have much market information • Selling price is mostly set by middlemen • Small farmers never calculate their production cost • They do not need much investment cost

  8. 5- Enable Environment • Chicken raising is part of culture and livelihood improvement • Local consumers prefer the taste of chicken products produced by farmers • Less price competition among protein market • No mass production by giant company that leads a strong competition with small farmers • Many farmers are raising chicken...make the market supply regular and stable

  9. 6- Industry Coordination • Interaction between farmers with consumers was organized by CEDAC • Middlemen and farmers are working closely • Rarely interaction between farmers and whole sellers • In some cases, farmer collective sales was facilitated by CEDAC staff

  10. 7- CONCLUSION • Small farmers are not getting much benefit from chicken through current market • No market intermediation mechanism is made to help small farmers • No interaction between producers and consumers though many local people support the product • Limited implementation of government policies and regulations on food safety and slaughterhouse management

  11. 8- RECOMMENDATIONS To benefit small farmers, CEDAC initiated a market intermediation mechanism for small farmers as following: CHICKEN PRODUCER GROUPS AUCTION FARMERS MARKET WHOLE SELLERS COUNTRY BIRD RESTAURANTS RETAILERS /FOOD PROCESSORS NATURAL AGRI- PRODUCT SHOPS COMMUNITY CHICKEN SLAUGHTERHOUSES CONSUMERS OTHER RESTAURANTS

  12. THANK YOU FOR YOUR KIND ATTENTION!

More Related