Working With Your Immigrant Community

1. Working With Your Immigrant Community Nashville Public Television Kevin Crane V.P. Content & Technology kcrane@wnpt.org Jo Ann Scalf Director of Education jscalf@wnpt.org Will Pedigo Producer wpedigo@wnpt.org Shawn Anfinson Storytellers Coordinator sanfinson@wnpt.org

2. Where are the immigrants? About one in eight Americans in 2010 was an immigrant Metropolitan areas in the Southeast gained immigrants at a faster rate than most other regions during the 2000s. Immigrant growth across all metropolitan areas was strong but down from its breakneck pace in the 1990s, and appeared to subside further with the onset of the recession in 2008. Brookings Institute 2009 “The State of Metropolitan America”

3. Destination Cities • U. S State Dept. relocates immigrants & refugees in “Destination Cities” where: • Job prospects are good for new arrivals • Independent relocation services/organizations already exist (e.g. Catholic Charities) to help immigrants/refugees find housing and a job. • Cost of living is relatively low. Secondary Migration can also account for population growth, as immigrants leave original destinations to join families or seek better employment.

6. Nashville, Tennessee 2005 – Iraqi Election polling held in Nashville Nashville home to largest Kurdish population in the U.S. 70 different languages spoken in Nashville Public Schools in 2007 - In 2014, more than 140 languages spoken in schools Increase in demand for educational services (RTL Literacy Workshops)

12. Nashville Public Television Promo

13. Next Door Neighbors : Somali - YouTube Analytics Total 133,426views. 42,059 are in the US. 3,128in Tennessee. 8,676in Minnesota.

14. Next Door Neighbors : Somali - YouTube Analytics Total 133,426views. 28,281 are in the UK. 7,352in Sweden. 4,270in Norway.

15. wnpt.org/storytellers Example: Ha’s Dance

16. We made mistakes. • Our topic was “immigrants.”- This sounds like “us v. them” • Our space was not “safe” – our studio is not a good place to have a conversation. • We believed the media narrative – Media seeks out conflict, which turned out not to be an accurate representation. • Bought bi-lingual children’s books – Immigrants wanted books in English • Wrong initial approach to Community Engagement. • Go where they are, small groups for discussion. • Ignored the larger, global audience – post your content online for the larger audience beyond your broadcast area.

17. Don’t forget: you are the media.

18. Underwriting Partners

19. Underwriting Partners

20. Underwriting Partners

21. Underwriting Partners Immigrants are a growing potential market, one both local and international businesses want to attract.

23. NPT NDN Resources • NCME Toolkit: http://apps.mediaengage.org/toolkits/NPT/NPT_process.cfm

24. NPT NDN Resources • Community Engagement Discussion Guide - • NDN Promotional posters [Spanish, Screening, Storytellers] http://ndn.wnpt.org/resources/

25. NPT NDN Resources • Storytellers Training Materials - http://blogs.wnpt.org/storytellers/?page_id=733

26. Working With Your Immigrant Community Nashville Public Television Kevin Crane V.P. Content & Technology kcrane@wnpt.org Jo Ann Scalf Director of Education jscalf@wnpt.org Will Pedigo Producer wpedigo@wnpt.org Shawn Anfinson Storytellers Coordinator sanfinson@wnpt.org