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Community Outreach Strategies and Immigrant Populations

Community Outreach Strategies and Immigrant Populations. Minh Nguyen Executive Director. Workshop Objectives. Learn how to analyze, engage and outreach to youth & immigrant populations A ssess your current understanding of engaging youth and immigrant populations.

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Community Outreach Strategies and Immigrant Populations

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  1. Community Outreach Strategies and Immigrant Populations Minh Nguyen Executive Director

  2. Workshop Objectives • Learn how to analyze, engage and outreach to youth & immigrant populations • Assess your current understanding of engaging youth and immigrant populations. • Analyze the role of young people and immigrant populations • Analyze the good and bad practices for meaningful engagement

  3. What is VAYLA? Mission Statement • VAYLA is a progressive multi-racial community-based organization in New Orleans that empowers youth and family through supportive services and organizing for cultural enrichment and positive social change.

  4. What does VAYLA do? • Provide opportunities for youth and families to learn, grow, develop, and become self-sufficient, productive community members. • Provide effective advocacy services to youth and families to empower them to advocate for themselves and actively engage and participate in community and society. • Provide social support services to youth and families by promoting education, health, leadership, cultural, and generational connections. • Develop VAYLA to become a resource center where youth and families can get the information they need to make effective decisions.

  5. How to Analyze, Engage and Outreach to Youth & Immigrant Populations • Breaking down what Community Outreach means: • Community & Outreach • Who is your target population? • Demographic • Language Spoken • Accessibility • Education • Culture

  6. Understanding of Outreach & Engaging [Youth & Immigrant Populations] • Get them INVOLVED!! • LISTEN to their interests/concerns/needs • IDENTIFY who else is interested/concerned • FIND out who are the natural allies/partners • ENABLE access to enrollment • Messaging is Very Important • Needs to be relatives • Culturally sensitive

  7. Outreach Strategies • Community Outreach • Provide information and post announcements about the health care at local schools, local faith-based institutions, community centers, businesses, health centers, restaurants, libraries, etc. • Identify existing meetings/events • Education Forums/Workshops • Educating community members about the Health Insurance Marketplace • Partner/Collaborate

  8. Roles of Young People and Immigrant Populations • Important role for youth and immigrant is for them to be informed about these opportunities so they can get enrolled and covered to treat chronic conditions and emergency situation • For example: a broken leg can cost up to $7,500 • Important role for immigrant who are bilingual – this is key because they can help community members who are limited-English proficient get enrolled in the new Health Insurance Marketplace • Empower youth to spread the word to their peers and community to ensure our community has access to affordable health care.

  9. Good & Bad Practices for Outreach Good Bad Long Emails Not targeted population on Social Media Not going into the community Not leaving anything for the community to follow-up • Setting-up resource table to share information • School fairs/events • Creating video by target population about getting health insurance • Run conference workshop • Email • Social Media

  10. E-mail Sample: HEY! Do you have Health Care Coverage? Make sure you’re covered. Prepare for the new Health Insurance Marketplace. Enrollment begins October 1, 2013 Visit: HealthCare.gov for more information

  11. Social Media • Twitter & Facebook Sample: 18% of AAPIs don’t have health insurance. Get Covered: prepare for the #Marketplace. More info @HealthCareGov @vaylano

  12. Youth – Text Messaging • Average youth text an average of 3,339 text messages a month • Opens every single one • Texting has a 100% open rate • Reaches all youth (rural and youth of color) • 11x more powerful than email • Texting Hotline

  13. Host Session/Events • The best way to get people’s attention is through their stomachs! • Lunch and Learn sessions, dinner presentations • Games • Example: Bingo Night • In between games, educate and quiz new knowledge and reward with prizes

  14. Contact Information Minh Nguyen VAYLA New Orleans contact@vayla-no.org Phone: (504) 253-6000 www.vayla-no.org @vaylanola @vaylano minhnguyen@vayla-no.org Phone: (504) 253-6000 @minh28

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