1 / 15

Strategic Planning: An Essential Tool For the Health Care Professional

Strategic Planning: An Essential Tool For the Health Care Professional. Colleen McClurkin-Birge, MPH, CHES Ron Nakamura, MPH, CHES Tiffany Pang, MPH, CHES Frayne Rosenfield, MPH, CHES Denise Schaefer, MPH, CHES.

anthea
Télécharger la présentation

Strategic Planning: An Essential Tool For the Health Care Professional

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Planning:An Essential Tool For the Health Care Professional Colleen McClurkin-Birge, MPH, CHES Ron Nakamura, MPH, CHESTiffany Pang, MPH, CHESFrayne Rosenfield, MPH, CHESDenise Schaefer, MPH, CHES • Kaiser PermanenteSouthern California Regional Health Education, Health Promotion and Prevention • November 17, 2003

  2. Overview • Kaiser Permanente Overview • Health Education, Health Promotionand Prevention Unit • The Problem – Unplanned or Inappropriate Projects • The Need – Manage the Workload • The Solution – PACT • Implementation • Challenges and Successes • Testimonials for Application

  3. Kaiser Permanente Overview • Nation’s largest non-profit health care provider • Closed, integrated health care system • 8.2 million members nationally • 9 states and DC • The Kaiser Permanente Promise • To consistently provide high quality, affordable health care in an easy and convenient manner with a personal touch • Southern California – 12 medical centers, 3,600 physicians, and over 100 SCAL regional committees

  4. Health Education, Health Promotion and Prevention (HEHPP) Unit • Vision • Integrating innovative health education into the continuum of care • Mission • We provide high quality, cost effective health education, health promotion and prevention services, support and products that link to Kaiser Permanente’s organizational priorities

  5. HEHPP (Cont’d) • 25 Staff, an assistant administrator and a physician advisor • Develop or participate in over 75 programs/projects/committees • Create or revise over 350 publications per year • Web site development

  6. The Problem:Unplanned or Inappropriate Projects • Too many projects • Unplanned projects • Dissatisfied customers • Process unclear to customer

  7. The Need - Manage the Workload • Prioritize and respond effectively • Define the unit’s “book of business” • Effectively triage projects with consultation • Clear and concise process for customers to follow • Increase job satisfaction

  8. The Solution - PACT • Components of PACT • 1) Pre-planning/Information gathering • 2) Senior Staff Project Meetings • 3) How Can We Help? • 4) Debrief with the customer and HEHPP Staff

  9. Project Algorithm Consulting Tool PACT is a process to help define an idea more strongly aligned withKaiser Permanente’s organizational goals Pre-Planning/Information Gathering Senior Staff Project Meeting How Can We Help? Team Talk™ Consult/Refer to Outside Sources Tangible Product Support Services QA: Debrief with Customer and HEHPP Staff (asappropriate) to share lessons learned - Learning Log™

  10. TeamTalkTM • Agree on Objective • Agree on Agenda • Gather Data • Check Objective • Generate Ideas • Criteria for Evaluating Ideas • Evaluate Ideas • Agree and Conclude • Plan Implementation • Review Team Performance • 1. • 2. • 3. • 4. • 5. • 6. • 7. • 8. • 9. • 10.

  11. Implementation • Roll out – how to change the mindset of a unit • Communications for Persuasion Theory (McGuire) • Exposure/attention to the message • Interest/personal relevance of the message • Understanding/personalizing the message • Accepting/remembering and agreeing • Making decisions/behavior based on message • Positive reinforcement/lifestyle change • Training and Implementation • Accountability

  12. Challenges • Identifying the primary client • Client awareness of PACT process and “book of business” • Focusing the project • Obstinate client • Group consensus/layers of approval

  13. Successes • Mutually agreed upon framework for discussion • Solid project • Satisfied customers • Improved job satisfaction

  14. Testimonials for Applications • “PACT provides a framework of questions that can be adapted to lead any project through implementation and evaluation” • “It is a framework that enables a person to think through a project from idea stage to implementation through evaluation before getting to work on it” • “The planning up front saves time, energy, and money during the creation, implementation and evaluation aspects of a project” • “PACT is where we (health educators) take theory into practice”

  15. Contact Information • Colleen McClurkin-Birge, MPH, CHES • Kaiser Permanente • Email: Colleen.A.McClurkin-Birge@kp.org • Phone: (626) 564-3655

More Related