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How Google is using Linked Data Today and Vision For Tomorrow

How Google is using Linked Data Today and Vision For Tomorrow. Thomas Steiner, Raphael Troncy and Michael Hausenblas. Future Internet Assembly December 2010. Presented by: Dinesh Monteiro. Rich Snippets. Introduced by Google on May 12, 2009 Display structured data in search results

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How Google is using Linked Data Today and Vision For Tomorrow

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  1. How Google is using Linked Data Today and Vision For Tomorrow Thomas Steiner, Raphael Troncyand Michael Hausenblas Future Internet Assembly December 2010 Presented by: Dinesh Monteiro

  2. Rich Snippets • Introduced by Google on May 12, 2009 • Display structured data in search results • Supports formats such as RDFa, Microformats and Microdata

  3. Rich Snippets - Example <div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Event"> <a href="http://www.example.com/events/poisel_offenback.hmtl" rel="v:url" property="v:summary">Philipp Poisel in Offenbach</a> <span property="v:description">See Philipp Poisel in Offenbach</span> When: <span property="v:startDate" content="2011-01-16T19:00-01:00"> Jan 16, 7:00PM</span> <span property="v:endDate" content="2011-01-16T21:00-01:00"> 9:00PM</span> Where: <span rel="v:location"> <span typeof="v:Organization"> <span property="v:name">Capitol</span>,

  4. Rich Snippets - Example

  5. How much Semantic Markup is out there?

  6. Semantic Markup – Pitfalls • Incorrect labeling • Date as part of event description • Inclusion of unrelated words • “written by John Doe” • General confusion with what part of document to be marked up at all

  7. Rich Snippets – A Vision for tomorrow • Query => “philipppoiselkonzerte” • Assume ticket sites have implemented Tickets Ontology foo:ticket a tio:TicketPlaceholder ; rdfs:label"Tickets for Philipp Poisel"@en ; tio:accessTo<http://data.events.example.org/123> . foo:ExampleTicketVendorgr:offersfoo:offer. foo:offer a gr:Offering ; gr:name"Tickets for Philipp Poisel in Bremen"@en ; gr:description"PhilippPoisel in Bremen"@en ; gr:includesfoo:ticket ; gr:hasBusinessFunctiongr:Sell ; gr:hasPriceSpecification [a gr:UnitPriceSpecification ; gr:hasCurrency"EUR"@en ; gr:hasCurrencyValue"24.10"^^xsd:float ; gr:validThrough"2010-11-11T23:59"^^xsd:dateTime].

  8. Rich Snippets – A Vision for tomorrow • Bring the social experience into play • “Facebook experience” right into search experience • Decision based on friends decision

  9. Rich Snippets – A Vision for tomorrow

  10. Multimedia Semantics • Provide richer video search results • http://example.org/video.webm?t=428,434#xywh=150,60,50,70&xywh=240,50,50,70

  11. Triple-centric Networking • Thought experiment derived from Content-centric Networking • Contains Interest and Data packets

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