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Office of italian admissions

Office of italian admissions. LL Group Lorenza G uerri MKT 305. INDEX. PURPOSE BACKGROUND FINDINGS AFTER INTERVIEW WITH THE CLIENT FOCUS GROUP AND PRETESTING RESPONSES DATA COLLECTION METHOD CLASSES USED FOR SURVEYS FIELDWORK DATA ANALYSIS PROCEDURES RESULT CHARTS

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Office of italian admissions

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  1. Office of italian admissions LL Group LorenzaGuerri MKT 305

  2. INDEX • PURPOSE • BACKGROUND • FINDINGS AFTER INTERVIEW WITH THE CLIENT • FOCUS GROUP AND PRETESTING RESPONSES • DATA COLLECTION METHOD • CLASSES USED FOR SURVEYS • FIELDWORK • DATA ANALYSIS PROCEDURES • RESULT CHARTS • LIMITATIONS AND ASSUMPTIONS • CONCLUSIONS

  3. PURPOSE • PROBLEM: Increasing number of Italian students in the past semesters • OBJECTIVES: find causes of this increase • Give the client information for their future decision strategies

  4. BACKGROUND • SECONDARY RESEARCH • Istat unemployment in Italy • Necessity to go abroad or to have foreign education • JCU COMPETITORS • AUR • LUISS • Bocconi and others • INTERVIEW WITH THE CLIENT

  5. FINDINGS AFTER INTERVIEW WITH THE CLIENT • Percentage of total number of Italian students (different from website) • Importance of scholarships and their changes over the years • Changes in communication strategies • Interview with ENLUS professor Ammary • More than 90% of Italians enroll to JCU • 80% of ENLUS are Italians

  6. FOCUS GROUP AND PRETESTING RESPONSES • Pretesting questionnaire with 4 students • Problems in understanding questions due to language barriers (ranking scale) • Sensitive questions • Change in the order of the questions

  7. DATA COLLECTION METHOD • STRATIFIED SAMPLE • Italian students enrolled to their first semester at JCU (23) • ENLUS Italians (10) • Total completed surveys: 33 • Surveys handled to professor at beginning of class

  8. Classes used for surveys’ distribution

  9. FIELDWORK • Most challenging part • Populations are very small (74 Italians) • Samples are small too • Slowness in communicating with professors • Not answering to emails • Wrong scheduling • Sensitive questions moved to the bottom

  10. DATA ANALYSIS PROCEDURES • 33 survey completed • Code =99 no response • Tabs and cross tabs used on SPSS

  11. RESULT CHARTSstudents’ status

  12. Results charts- scholarship

  13. Results charts- first hear of JCU

  14. Results charts- open day

  15. LIMITATIONS AND ASSUMPTIONS • Systematic errors • Small sample (not representative) • No responses • Highlights on gender

  16. Results charts - gender

  17. CONCLUSIONS • 42% of respondents have a scholarship • Word of mouth • 70% attended open day before applying • More than 70% females • SUGGESTIONS: • Further investigations • Larger sample

  18. questions

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