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Future Commerce

Future Commerce. WHY E-COMMERCE IS IMPORTANT?. Internet Users in the World by Geographic Regions. World Internet Penetration Rates by Geographic Regions. Search/ Discovery. Evaluate. Negotiate. Transact. ด้วย Internet การค้าแบบ B2B เกิดขึ้นง่ายกว่าเดิม. X.

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Future Commerce

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  1. Future Commerce

  2. WHY E-COMMERCEIS IMPORTANT?

  3. Internet Users in the World by Geographic Regions

  4. World Internet Penetration Rates by Geographic Regions

  5. Search/ Discovery Evaluate Negotiate Transact ด้วย Internet การค้าแบบ B2B เกิดขึ้นง่ายกว่าเดิม X โดยเฉลี่ยเวลาการหาแหล่งสินค้า : 3.3 – 4.2 เดือน Source: The Aberdeen Group

  6. WHY MANY E-COMMERCE SITES FAIL?

  7. เพราะ... • เป็นเพียง Directory • ขาดการ Update • ขาดปฏิสัมพันธ์ระหว่างผู้ซื้อ - ผู้ขาย • ไม่สามารถติดตามผล • ขาดการคัดกรองคุณภาพของผู้ขาย / จำนวนผู้ขายไม่เพียงพอ • ขาดการทำการตลาดกับผู้ซื้อและผู้ขาย ทั้ง Online / Offline • ขาดการบูรณาการระหว่างหน่วยงานที่รับผิดชอบ

  8. WHY SOME E-COMMERCE SITES SUCCEED?

  9. TPO Websites Seller Cultivation Local Knowledge Trade Knowledge ปัจจัยที่ทำให้ E-Commerce ประสบความสำเร็จ Global E-Commerce Buyer Cultivation • Global Reach • Technology Comprehensive Features : Intelligent Search, Communication Tools, Community Personalized Page, Member verification etc. No. of POTENTIAL sellers/buyers

  10. TPOvs Private E-commerce

  11. Private Websites Alibaba.com Dhgate.com EC21.com Globalsources.com Ebay.com Amazon.com E-Commerce ที่ประสบความสำเร็จ TPO Websites Buykorea.org (KOTRA) Tradekorea.com (KITA) Hktdc.com

  12. Global E-Commerce (E-MarketPlace) : Alibaba

  13. Alibaba : Business to Business Commerce

  14. Alibaba : Community for B2B

  15. Alibaba : Community for B2B

  16. Alibaba : Gold Supplier

  17. Alibaba : Gold Supplier

  18. Alibaba : China & International Market Suppliers Buyers International Marketplace • Facilitates global trade between China and international suppliers and buyers • 14.9 m registered users as of Sep 30, 2010 • 11,000 gold suppliers as of Sep 30, 2010 International SMEs International Buyers China Buyers China SMEs China Marketplace • Facilitates domestic trade between China suppliers and buyers • 41.8 m registered users as of Sep 30, 2010 • 108,572 gold suppliers as of Sep 30, 2010 • 631,348 Trustpass suppliers as of Sep 30, 2010 Services / Products to suppliers Community + Marketplace platform Services / Products to buyers • Keywords & premium placement • Third-party authentication & verification • Trust profiles • Tools to manage CRM and trade info • Close to 4.2 mm storefronts of suppliers • Instant messaging • Trade negotiation • Over 200 online community forums for user groups • Search • Directory • Inquiry RFI/RFQ forms • Post buying leads • Tools to manage CRM and trade info

  19. Alibaba : HighLights สัดส่วนผู้ใช้งานจากทั่วโลกกว่า 14.9 ล้านคนจาก 240 ประเทศ

  20. Alibaba : Revenue & Profit

  21. Search Engine • Keyword Search • Product Category • Supplier/Product Information • Company Products • Company Profile • Company Video • Value-Added Services (VAS) • Keyword Search • Premium Placement • Virtual Showroom • Real-time Communication & • Inquiry • Trade Manager • Email Alibaba : Truly Global Network

  22. Alibaba : Networking Government subsidy program in Washington, US TPO program in Taiwan Government subsidy program in Chile Trade Association Program in Korea Government Support Program in Turkey Partnering with a Malaysian company Partnering with a Vietnamese company

  23. Alibaba.com, KITA : The First Offline Business Matching Event in Korea

  24. The SMBA and Alibaba Group announce plan to grow Korean small businesses into online export leaders Source : http://news.alibaba.com/article/detail/alibaba/100392652-1-smba-alibaba-group-announce-plan.html

  25. Alibaba.com and Vietnam Industry and Trade Information Center tie up to promote e-commerce Source : http://news.alibaba.com/article/detail/alibaba/100111969-1-alibaba.com-vietnam-industry-trade-information.html

  26. California Governor Schwarzenegger and Alibaba.com Announce Schwarzenegger Emerging Entrepreneur Initiative Source : http://news.alibaba.com/article/detail/alibaba/100399286-1-california-governor-schwarzenegger-alibaba.com-announce.html

  27. Global E-MarketPlace

  28. Thailand E-MarketPlace QUALITY Global Local BUSINESS / PROFESSIONAL

  29. Thailand E-MarketPlace QUALITY + Importer & Individual Global Local BUSINESS / PROFESSIONAL

  30. Thailand E-MarketPlace QUALITY + Importer & Individual Global Local + Ind. Firm Exporter BUSINESS / PROFESSIONAL

  31. Thailand E-MarketPlace QUALITY ThaiTrade + Importer & Individual Global Local + Ind. Firm Exporter BUSINESS / PROFESSIONAL

  32. New E-commerce แตกต่างอย่างไร • Connected to world-class B2B website (s) • Networking • Recruiting & Screening Process • Buyer & Supplier • Creative/Supportive Services & Content • Support • Comprehensive Interface + Reliable Technology • Technology • Driven by on-line / off-line activities – to Thai exporters and Buyers • Marketing

  33. New E-commerce แตกต่างอย่างไร • Integrated efforts of all related departments in MOC • Integration • Overseas DEP reps as contributor for each country’s channel • Distributed Channel • Geared towards AEC, East Asia trade zones • Government mission • Maintained by 3rd party contractors • Continuously • Aim for long-term self-financed project • Continuously

  34. Global E-MarketPlace Networking Alibaba.com Thaitrade.com Thailand Channel EL & Exhibitor Gold ?.com Gems & Jewelry Furniture Auto Parts Fashion Gift & Decorative items Food Electronics ?.com Dec3, 2010

  35. Thai Gold Members on Alibaba Thai suppliers (not Gold) 10,000+

  36. Seller Registered Seller Gold Seller Premium Seller ThaiTrade.com: Member Classification Buyer • Non Member • Registered Member

  37. ThaiTrade.com: Buyer • Non Members – Browse Only • Registered Member • Browse • Post buying Leads • Contact seller on B2B platform (RFQ, Chat, Message) • Get personalized page (browsing/contact history, saved search, products recommendations)

  38. ThaiTrade.com: Seller E EL & DEP Exhibitors Registered Member Gold Member Premium Member

  39. ThaiTrade.com: Seller E EL & DEP Exhibitors Registered Member • Proof of Export –P/O, Shipping • Documents within 1 years • Company Registration & Information

  40. ThaiTrade.com: Seller E EL & DEP Exhibitors Registered Member Gold Member • Pass DEP E-Commerce Training • Participate in DEP Activities • Post more than 50 products and • Respond to buying leads/RFQ • for more than 120 times/year • Or Received Gold status from partners’ sites

  41. ThaiTrade.com: Seller E EL & DEP Exhibitors Registered Member Gold Member Premium Member • Audited by DEP’s • Authorized Auditor

  42. ThaiTrade.com: Project Management Dec3, 2010

  43. Project Roadmap

  44. KPI • จำนวนธุรกิจที่ลงทะเบียนเปิดร้านค้า • จำนวนผู้เข้าเยี่ยมชม e-marketplace (ทั้งรายใหม่และเก่า) • ค่าธรรมเนียมการใช้งาน (หลังจาก DEP หยุดสนับสนุนทางการเงิน) • มูลค่าการซื้อขาย (จากการเก็บข้อมูล / ที่จ่ายเงินผ่าน partner) • จำนวน correspondence ผ่านระบบ chat/mail ของ web

  45. Thank You Thank you very much for your attention

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