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MONTHLY REPORT

MONTHLY REPORT. JANURARY, 2014. 1. Market Overview. 1.1. USD:KRW 2013 performance.

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MONTHLY REPORT

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  1. MONTHLY REPORT JANURARY, 2014

  2. 1 Market Overview

  3. 1.1 USD:KRW 2013 performance “ The won has rallied 2.4 percent in the past month, the most in Asia, on bets Samsung Electronics Co. and Hyundai Motor Co. will be among the biggest beneficiaries as manufacturing activity strengthens abroad. BOK governor and his board kept the benchmark rate unchanged at 2.5 percent” (Bloomberg 2013). • Latest Exchange rate of payment to TLB KR. (HKD:KRW) • 2013 DEC Ex. Rate: 135.1 • 2014 JAN Ex. Rate: 138.89 “ The five-year contract, the fixed cost needed to receive a floating payment, rose to 3.21 percent from a low 2.52 percent in May, when the central bank lowered its seven-day repurchase rate by 25 basis points to 2.5 percent” (Bloomberg 2013). According to the Korea Economic Daily (08 Apr 2013), KRW depreciates 1.83%, due to its geopolitical tension s over a potential military conflict with North Korea, and sharp JPY depreciation on aggressive Bank of Japan monetary easing.

  4. 1.2 New Channel Profile • Sweetmay • Established in 2011, Sweetmay is a Korean beauty and cosmetics chain store opened by The Shilla Duty Free. It now has 5 stores across Hong Kong and 2 in Macau, selling over 30 Korean brand products such as Charmzone, Leejuham and Skin79.

  5. 2 Total Sales by Value

  6. 3 Total Sales by Volume

  7. 4 Total Sales by Value: By Product

  8. 5 Total Sales by Volume: By Product • The XMAS set sales figure decreased as Mannings sold the remaining stocks. Top 3 in JAN 1.ASL 2.EANT 3.MIP Overall Top 3 1.ASL 2.MIP 3.B&W

  9. 6 Total Channel Sell-Out *Faith in Face products are currently exclusive to Mannings

  10. 7 Marketing Overview: ATL Clipping from With Magazine Clipping from More Magazine Clipping from Mina Magazine Clipping from Wedding Message Magazine Facebook clippings from Hana Tam Total number of views reached 99,065. Enquiries increased much more since youtube video was posted. https://www.youtube.com/watch?v=81QP9fXkozI

  11. 7.1 Marketing Overview: ATL Blogger clipping from Joyce Blogger clipping from Elyse ol.mingpao.com Blogger clipping from Kate Clipping from Ubeauty Clipping from Gooodapple.com Advertisement from Taste the brand newspaper 品味品牌

  12. 8 Marketing Overview: BTL - Mannings: $12.9 off all hydrogel face mask to 2nd Jan

  13. 9 Competitor News • Switzerland company • Owns licenses such as Hello Kitty, Barbie and SpongeBob • Has recently launched a series of Hello Kitty product in Mannings

  14. 10 Marketing plan: 6 months KEY: - ASL: After Shower Look B&W: Black & White Film Star HMT: Hold Me Tight NRM: Nourish Me EANT: Eye Am Not Tired

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