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Andrew Sampson Mayk Nazarayan Craig MacDonald Tim Fitts

Andrew Sampson Mayk Nazarayan Craig MacDonald Tim Fitts. Strategy. Medium Price, Medium Volume strategy Two Products:Mountain and Road Bikes Focus on making sure product is as visible as possible. Financial Analysis. Sales Growth -> Upward trend; above industry average Profit

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Andrew Sampson Mayk Nazarayan Craig MacDonald Tim Fitts

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  1. Andrew Sampson Mayk Nazarayan Craig MacDonald Tim Fitts

  2. Strategy Medium Price, Medium Volume strategy Two Products:Mountain and Road Bikes Focus on making sure product is as visible as possible.

  3. Financial Analysis Sales Growth -> Upward trend; above industry average Profit -> Up significantly since 2008; above industry average COGS Above industry average, continued Growth.

  4. Vertical Analysis

  5. Marketing Results Huge part of success Helped differentiate product Long-term payoff Lower than expected product awareness.

  6. Operations Results Quality was an afterthought; not a focus of our company. Allowed us to increase production capacity. Missed opportunities w/ product demand and supply Wastage at an unhealthy level

  7. SWOT Analysis

  8. Recommendations Increase product awareness Enter the Road Bike Industry Take steps to ensure continued growth Increase Efficiency

  9. Thank You!

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