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By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang

By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang. Today’s Specials. Mission Statement.

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By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang

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  1. By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang

  2. Today’s Specials

  3. Mission Statement “At DoughBar, our mission is to offer the Main Line community the coffee and doughnut experience that each person cherishes whether they are enjoying our cozy at-home dining experience or taking our products on-the-go.”

  4. Core Competencies • Deliver superior tasting and high quality food and beverages • Create a friendly environment where customers feel welcome and personally acknowledged • Extend hours to accommodate for early risers and night owls

  5. Environmental Scanning: SWOT Analysis • Weaknesses: • No existing customer base • No cost benefits – we cannot achieve high economies of scale • Strengths: • Hours of operation • Location • High-quality products • “At-home” atmosphere • Friendly and polite staff • Opportunities: • Menu expansion • Gaining patronage from multiple local universities • Personalized service creating a loyal customer base • Threats: • Economic recession • Competition from direct and indirect competitors • Battling pre-established brand loyalties & consumption habits

  6. Perceptual Map High Atmosphere Appeal Low $ High $ Low Atmosphere Appeal

  7. Target Market • Morning Commuters • Local residents • Students • In particular: • Men • Ages 25-34

  8. Demand Management • Customer Forecasting • Dunkin Donuts and local competitors • First week of operation sample • Sales Forecasting • Total # orders • Total # doughnuts • Total # juices • Total # coffees

  9. Demand Management • Future Business Forecasting • Judgment methods • Time-series methods • Queue Management • 2-3 workers per shift • DoughBar set up

  10. Supply Chain Inventory Management • Our Suppliers • MADC • Pillsbury • General Foods • Rich Products • Tropicana • Peet’sCoffee • Waste • CHOC of Norristown

  11. Operations Strategy • Manufacturing Structure • Large Batch • For large quantity of doughnut “base” • Small Batch • Split large batch into branches for different toppings • Service Structure • Hybrid Office • Coffee: Customizable and employees follow specific instructions • Donut: Standardized

  12. Capital Intensity • Equipment • Doughnut Machines – Belshaw-Adamatic • Expresso Machine: Trenton China • Employees • Higher compensation for handling multiple tasks • Design • Capture an “At-Home” atmosphere • Furniture Supplier: Ikea

  13. #2 #1 #4 #3

  14. Quality Strategy “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.” -William A. Foster 6σ

  15. Summary After analyzing the market, forecasting demand, mapping out operations, and planning quality control, we believe DoughBar will be a successful business in the Villanova community.

  16. References • Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall 2012. 27 November 2013. http://foodfanatics.usfoods.com/food/dollars-to-doughnuts • Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US October 2012. Retrieved November 9, 2013, from http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight=true. • Fast Food Menu Prices. 28 November 2013. http://www.fastfoodmenuprices.com/

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