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of America, Inc. Company Profile. Our History It all began in a small backyard in Bonn, Germany. No one thought at that time HARIBO would be one of the most popular and appealing brands in the confectionery business.
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of America, Inc. Company Profile
Our History • It all began in a small backyard in Bonn, Germany. No one thought at that time HARIBO would be one of the most popular and appealing brands in the confectionery business. • On December 13, 1920 the company’s founder, Hans Riegel, registered the name HARIBO, an abbreviation of HAns RIegel BOnn, in the Bonn Commercial Registry. In 1921, he married Gertrud, who become the first employee of the company. • Inspired by the dancing bears and the teddy bear, in 1922 Hans Riegel created his first bear-shaped sweet, which was the forefather of the Gold-Bear that later become an international fame.
Haribo Worlwide • This sustainable success story was not limited to the German market. • HARIBO has long since established itself in the markets beyond Germany. • Haribo is the 7th largest candy company in the world with sales in excess of $2.0 billion and more than 6,000 employees. • Today Haribo still privately owned by the Riegel family. • The secret of this success story lies primarily in the high HARIBO product quality which has remained such over the decades and which has received multiple awards. • The consistent expansion of the product range by the purchasing of appropriate quality brands has also contributed to the leading marketing position of the brand.
HariboWorlwide • represented with sales subsidiaries in 21 countries Australia Belgium Denmark Germany Finland France Italy Netherlands Norway Austria Poland Russia Sweden Switzerland Slovakia Spain Czech Republic Turkey Hungary United Kingdom United State
Haribo Worlwide • Countries have different strategies and focus on different products but at the end the product quality still the same. • Our largest markets are: • With Spain, Italy and the Netherlands rounding out the top 8 markets. Germany France United Kingdom Denmark United States
Haribo Worlwide • Focus Markets • India • China • Canada • Main Export Countries • Japan • Saudi Arabia • Korea • Middle East • South Africa
Hungary • United Kingdom • Haribo of America, Inc. • In 1982 HARIBO goes international with offices in the United States. • Established in Baltimore, MD. Haribo was one of the first companies to introduce gummies in the US. • Haribo products have been imported into the United States for many years from various production facilities including those in: • Turkey • Germany • Spain • Austria • Today the majority of our products come from Turkey due to the lack of customs on the products. • The packaging was translated to English, and package weights were adjusted to match U.S. candy package regulations and customer requirements.
Haribo of America, Inc. • Company details • Office located in Baltimore • 13 employees • Warehouse located in New Jersey • Sales Structure • All sales handled through Baltimore office in conjunction with Sales Manager and Brokers network. • 3 Regional Sales Managers • Future hires include a 4th Regional Sales Manager and Key Account Manager. • 36 Brokers sell our products across the US.
Haribo of America, Inc. • Largest Territories by Sales Volume • Minnesota • California • Michigan • New York & New Jersey • Illinois • New England • Pennsylvania • Colorado • Texas
Haribo of America, Inc. • Is the only candy company in the United State that offers a large range of quality gummi products in different sizes and flavors. • With distribution in most of the food/drug/mass merchandising stores across the nation:
Haribo of America, Inc. • Our top 10 customers:
Haribo of America, Inc. • Non-Traditional Retailers • Distributors
Our philosophy - “Quality above all” • Haribo is one of the biggest manufacturers of gummi candy in the world, with five factories in Germany and 10 throughout the rest of Europe. Our products mainly consisting of Gummi, Licorice and Marshmallow items. • Haribo offers a large range of quality gummi products which appeal to both adults and children and the products are known for their high quality, excellent definition, fun shapes, chewy taste and true flavors. • The appearance of the HARIBO gummies and licorice have changed over the decades, but the most important factor in their production remained – high quality. • It is not surprising that HARIBO has been voted the "most trustworthy confectioner in Germany" for the 9th time in a row and continues to receive numerous DLG gold medals for excellent product quality. • Each staff member is personally involved in promoting the level of quality of our products. We advise our trading partners on the correct storage conditions for our items to ensure that our goods do not suffer a loss in quality on the shelves.
Our Product Portfolio • More than 50 skus. • Different formats, sizes, and flavor. • Hanging Bags • Laydown Bags / Concession • Count Goods • Bulk Item
Our Product Portfolio • Hanging Bags • Main segment accounting for majority of sales. • Largest assortment of any gummi manufacturer with 20 items. • The Gold-Bear is the best selling item followed by: • Happy Cola • Twin Cherries • Peaches • Sour S’ghetti • Raspberries
Gold-Bears 4 oz. Concession Gold-Bears 3.5 oz. Concession 7.0 oz. Gold-Bear Snack Pack Gold-Bears Mini 1-Pound Gold-Bears 14 oz. 7 oz. Gold-Bears Gold-Bears 3-Ponds • Our Product Portfolio • Laydown Bags / Concession
Gold-Bears Mini Tub Gold-Bears 2 oz. Gold-Bears Minis Lunch Box Roulette Box • Our Product Portfolio • Counts Goods
Strawberry Licorice Wheels Grapefruit Centipedes Gold-Bears Sour Cherries Super Cola Peaches Raspberries • Our Product Portfolio • Bulk Items
Our Product Portfolio • Seasonal items
