1 / 8

headspace social media

headspace social media. Our centres. headspace centres. eheadspace. eheadspace. Social media journey. 2011 • Solid numbers • Social media policy, guidelines and risk matrix • No purpose except conversation • Voice was more of a ‘friend’ asking ‘how they were’

bevis
Télécharger la présentation

headspace social media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. headspace social media

  2. Our centres headspace centres

  3. eheadspace eheadspace

  4. Social media journey 2011 • Solid numbers • Social media policy, guidelines and risk matrix • No purpose except conversation • Voice was more of a ‘friend’ asking ‘how they were’ • This lead to some risky situations • Messages at the end of the week headspace centres

  5. Social media journey Changes • Putting policy and risk matrix into practice • Training of centre staff • Relationship with eheadspace and clinicians • Change of voice –> think, act, signpost -> not ‘feel’ • Change or purpose –> clear call to actions -> website • 7 day a week service •Legal advice and messaging •Online Community Survey headspace centres

  6. Website visits from Facebook headspace centres • Find a centre • Is it just me? • Getting help

  7. Numbers and engagement • Shareable content • Call to action for everything • Infographics • Personal stories • Ambassadors • Videos • Youth lead content • Fluid not overly structured • Partnerships – Big Day Out, Groovin The Moo, Cotton On Foundation headspace School Support

  8. Challenges • Service complaints • Truly 24/7 monitored service – beyond my role • When asked to intervene by others • Original buy in • What channels to get involved in headspace School Support

More Related