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Propaganda Lesson

Propaganda Lesson. Presented by: Miss P’Pool February 20, 2013. Developing Media Literacy. What is media literacy?

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Propaganda Lesson

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  1. Propaganda Lesson Presented by: Miss P’Pool February 20, 2013

  2. Developing Media Literacy • What is media literacy? • Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language and sound. It is the skillful application of literacy skills to media and technology messages. Media literacy goes beyond the idea of reading and writing. It requires media consumers to effectively analyze and evaluate the numerous media messages we encounter.

  3. What is Propaganda? • Biased information • Plays on the emotions of readers or listeners • Directs human action toward a given goal • True, partially true, or blatantly false information • Advertises a cause, organization, or movement and its opponents • Symbols, images, words, or music • Created to shape public opinion and behavior

  4. How Propaganda Can Alter History Hitler’s Strategic Deception

  5. How Propaganda Can Alter History Satan has taken off his mask! He poisons our lives! Behind the enemy powers: the Jew!

  6. How Propaganda Can Alter History • The following is an excerpt from the movie The Boy in the Striped Pajamas, based on the popular book. The Boy in the Striped Pajamas

  7. Common Propaganda & Advertising Persuasion Techniques Bandwagon Testimonial Emotional Appeal Expert Opinion

  8. Bandwagon Technique • An appeal to the subject to follow the crowd • Tries to convince the subject that one side is the winning side (or best side) and that winning is inevitable • Appeals to a person’s desire to be on the winning side

  9. Testimonial Technique • Quotations or endorsements which attempt to connect a well known or respectable person (most of the time) with a product or ideal with the intent to better “sell” the product or ideal

  10. Emotional Appeal Technique • Everyone is affected by emotions • Appeals made to fear, sadness, envy, hatred, pity, pride, etc. • Often make people want to act based on the emotion the appeal is focusing on

  11. Expert Opinion Technique • Used to make people feel safe buying product • Often people trust what “experts” think of a product • Usually misrepresented by finding “experts” to agree with what the company selling the product wants them to say

  12. Which Persuasive Technique is Being Used?

  13. Which Persuasive Technique is Being Used?

  14. Which Persuasive Technique is Being Used?

  15. Which Persuasive Technique is Being Used?

  16. Which Persuasive Technique is Being Used?

  17. Which Persuasive Technique is Being Used?

  18. Which Persuasive Technique is Being Used?

  19. Which Persuasive Technique is Being Used?

  20. How Words Influence People • By using the correct words you can influence how people think about and feel about an image. • Your assignment: • Pick one image and create a slogan/phrase that represents each of the four persuasive techniques we have discussed in class today. • Make sure your words are powerful and make the point you are trying to get across. • Target a specific audience with each slogan/phrase!

  21. Ms. P’Pool’s Example Image & Slogans • Impress all the ladies in the land by becoming a knight! Bravery, honor, and glory await you! • 4 out of 5 knights agree that lightweight armor is the best for fighting dragons! It protects the body while also being light enough to move in! • Help the dragons protect their eggs from being crushed! Vote for Proposition 984 forcing knights to stop hunting them! • “Using the lightweight armor saved my life! If I had used heavy armor I would have been crushed! Luckily I was able to move out of the way just before the dragon landed on top of me! ~Sir Edward, King’s Knight

  22. Pick One of the Following Images • Write a slogan/phrase that represents each persuasive technique discussed today (bandwagon, testimonial, emotional appeal, expert opinion). Make sure you use powerful words!

  23. When You Finish…………….. • If you finish you assignment before class is over, here is something fun for you to do. Click on the link below to discover the tricks advertisers use to make food look so good during commercial breaks! This is yet another example of false advertising! • http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html

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