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Welcome to Strategic Management

Join Dr. Mark H. Mortensen in a session on strategic management, covering concepts, corporate governance, ethics, and more. Review the syllabus and assignments.

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Welcome to Strategic Management

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  1. Welcome toStrategic Management Dr. Mark H. Mortensen Sessions 001 and 270 Thursdays 6:00PM to 9:00PM

  2. Today 6:00 Begin Hello and introductions Exercise on “Why Bother with Strategic Management?” Review syllabus 7:30 BREAK Lecture on Chapter #1 Go over Assignments #0 and #1 8:50 End

  3. Hello and Introductions

  4. Why Bother with “Strategic Management?”

  5. Whelen and Hunger Textbook • Concepts • Corporate Governance • Ethics and Social Responsibility • Environmental Scanning and Industry Analysis • Internal Scanning: Organizational Analysis • Strategy Formulation: Situational Analysis and Business Strategy • Strategy Formulation: Corporate Strategy • Strategy Formulation: Functional Strategy and Strategic Choices • Strategy Implementation: Organizing for Action • Strategy Implementation: Staffing and Directing • Evaluation and Control

  6. Syllabus Review

  7. Any questions about the syllabus? If you think of one later, or find some mistakes, please e-mail me at Mark_Mortensen@uml.edu.

  8. Break 15 minutes, please

  9. Chapter 1 Lecture

  10. Assignment #0 Due by: 9:00AM, Monday, 8 September 2008 • Please e-mail to me at Mark_Mortensen@uml.edu • a picture of you • a few facts about you • Let me know if you want me to use your UML e-mail address or another e-mail address for communication with you. • It can be, for example: • A .jpg from a digital camera and a few bullet points • A link to a public web site with your picture, and a few bullet points • A publically readable MySpace page (I’m at http://myspace.com/DrMarkHM ) • A LinkedIn public page (I’m at http://LinkedIn/in/MarkHMortensen )

  11. Assignment #1 Due by: 6:00PM, Thursday, 18 September 2008 • Visit both a Starbucks and a Dunkin’ Donuts retail store • Describe and contrast the atmospheres, types of menu items, service quality, and prices • Describe and contrast the patrons and how they react to the above • Talk to at least one person in the store about why they come there and relate their opinions • Describe your own experiences at each of them, from this and other visits. • Visit the Starbucks and Dunkin’ Donuts web sites: • Try to determine their target markets, mission statements, and anything else you can glean about their strategies – write a paragraph or two on each • Contrast the two web sites • Contrast the apparent strategies of the two • Discuss how the information on the web sites does or does not match the reality in each case. • A few pages should suffice – if it wants to be longer, OK.

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