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Welcome to MAR 6816 Strategic Marketing Management

Welcome to MAR 6816 Strategic Marketing Management. Prof. Amit Joshi. Agenda for the Day. Introductions Details about the syllabus. Introduction to Marketing Break Even Analysis. Amit Joshi. Ph.D. in Marketing from UCLA Area of specialization: Strategy; Marketing – Finance Relationship

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Welcome to MAR 6816 Strategic Marketing Management

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  1. Welcome to MAR 6816Strategic Marketing Management Prof. Amit Joshi

  2. Agenda for the Day • Introductions • Details about the syllabus. • Introduction to Marketing • Break Even Analysis

  3. Amit Joshi • Ph.D. in Marketing from UCLA • Area of specialization: • Strategy; Marketing – Finance Relationship • Long-Run Effects • Motion Picture Industry • Research: • Does advertising affect stock price? • How does movie advertising affect studio stocks? • The impact of social media on performance • How does online and offline buzz marketing work?

  4. How to Contact Me? • Office: BA2 – 308V • E-mail: amit.joshi@ucf.edu • Phone: (407) 823 5355 • Course web site: http://www.bus.ucf.edu/faculty/ajoshi/page/PMBA.aspx • My presentation slides will also be available on the class web site

  5. I Name / Background Introductions Something you did that you are really proud of What are you looking for from this course / MBA

  6. Goal of this course • Strategic Marketing Management is supposed to be an applied course. • Fundamentals shall be provided in the forms of lectures, readings, etc. • Key learning shall occur through cases and the marketing strategy simulation • If you are unprepared for either, you shall get nothing from this course. • In-class discussions, based on preparation at home, is critical to the success of this course.

  7. Tentative Session Plan From the syllabus

  8. Syllabus • Also available on the course web site at http://www.bus.ucf.edu/faculty/ajoshi/page/PMBA.aspx • Please read the syllabus completely.

  9. Course Material • Please download notes from my website. • Six cases from the Harvard Business School • Markstrat – Marketing Strategy Simulation

  10. Two Parts of MAR 6816: • Intro to Marketing and Marketing Strategy in form of lectures. • Six cases. I will lead the case discussions. • Cases shall broadly cover the 4Ps, Marketing Research and Forecasting • Lectures on Marketing fundamentals pertaining to the cases shall be occur the week before. • 1-page memos (Executive Summary) for any 3 of the 6 cases

  11. Markstrat • This is a Marketing Strategy Simulation • Simulation encapsulates all of the theoretical and strategic aspects of marketing • Participation is in the form of teams that have been created

  12. Performance Evaluation • Individual component (worth 55%) • Three (3) case-based 1-page memos @ 25 points each 75 points • Markstrat Quiz 100 points • Final Exam 200 points • Contribution to In-class Discussions175 points • Group component* (worth 45%) • MARKSTRAT performance (Final Stock Price) 100 points • Ranking on Stock Price (% Grade): 1 (100%); 2 (96%); 3 (92%); 4 (88%); • 5 (85%); 6 (82%) •   Mid-Term Report on Markstrat Progress (1 page)100 points • Markstrat Presentation 150 points • Final Report on Markstrat Strategy (3 pages) 100 points • Total 1000 points *Grades on this component will be weighed by peer evaluations. Also given in the syllabus

  13. Contribution to In-Class Discussion… • Your grade for each week will be determined by answering the following questions: • Is the participant prepared? Do comments add to our understanding of the situation? Do comments show an understanding of application? • Is the participant a good receiver? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members? • Is the participant an effective communicator? Are concepts presented in a concise and convincing fashion?

  14. How will I grade Contribution to In-Class Discussion? • A Outstanding – aha! I never thought of this angle before! • B Above average – wow! A good thought! • C Average – what I would expect from a smart UCF student. • D Below Average – Not a sufficient grasp of the subject! Trivial!

  15. Grading Scale • Over 93.5% A • 90-93.5 A- • 87.5-90 B+ • 82.5-87.5 B • 80-82.5 B- • 77.5-80 C+ • 72.5-77.5 C • 70-72.5 C- • Below 70 D • Grades will not be rounded.

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