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Happy Birthday U.S. Army Book- 2 nd Edition

Happy Birthday U.S. Army Book- 2 nd Edition. TBA. Objective To educate children on the Army’s history and their role in the greater Army Community. Creative materials:. Key Messages (to customers)

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Happy Birthday U.S. Army Book- 2 nd Edition

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  1. Happy Birthday U.S. Army Book- 2nd Edition TBA • Objective • To educate children on the Army’s history and their role in the greater Army Community . Creative materials: • Key Messages (to customers) • -Celebrate the Army‘s birthday with a FREE children’s eBook download available at www.armymwr.com/birthday-book Facebook Postcard • Target Audiences • -Youth (All Ages) • -Parents -All members of Army Communities : Soldiers, Families, Retirees, Civilians Web ad 11 X 17 Poster Book cover • Engagement Opportunities • -Tear-out coloring book page available at the end of the book. Children are encouraged to draw their Family and friends around the Army birthday cake. • -Social media messaging -- see Social Media corner on Brand Central for suggested messages Timeframe: • Display Creative materials • Child Development , School Age and Youth Centers • Army Libraries • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible START May 26 POC Information: Andrea Latimore Andrea.r.latimore.naf@mail.mil; (210) 466-1784 IMCOM G-9, Family and MWR – Marketing Division END June 20

  2. Happy Birthday U.S. Army Book- 2ndEdition Story Board Post card Book- 5 x528 pages Book- 11 X1128 pages Social Media Post ArmyMWR 11 X 17 Poster Europe Websites, Digital Signage, Facebook Army One Source Webpage WEB ADS Tear-out coloring book page

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