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Sustainable Fashion Designer Promoting Upcycling and Fusion Wear

Aishwarya Iyengar, a textile and fashion designer, is dedicated to promoting sustainable living and upcycling in the fashion industry. With her fusion wear collections made from industry waste and organic materials, she aims to reduce waste and create a better environment for future generations.

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Sustainable Fashion Designer Promoting Upcycling and Fusion Wear

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  1. AISHWARYA Iyengar As a kid, she would love watching her grand mom gracefully wrap herself in the never ending 9-yard saree and there her dream of becoming a fashion designer ignited. As an influencer, she urges the young to move towards sustainable living and not give into the tempting discount-driven fast fashion. Because climate change is real! As a designer, not only is she emphasizing on sustainability and upcycling as this will create a better environment for the future generation IF NOT US, WHO? & IF NOT NOW, WHEN ?

  2. A Textile Designer by education, who started out as a graphic designer and got mesmerised by the world of clothing. Slowly this moulded my interest into creating various surface techniques for garments, which in turn made a great impact into designing fashion forward fusion wear collections. A strong believer of sustainability and an ardent follower of the Upcycling Ideology! Even during the woven design projects, I created various woven textures using plastic shopping bags, straws, left over taxi rexin fabric, used clothing and so on to emphasize the importance of living consciously. I also have a website (www.aishwaryaiyengar.com) that talks about fashion - majorly about how to convert any western outfit into fusion wear easily and embrace the Indianness gracefully! Blogging started out in my first job when I would scroll though magazines and websites and find a lot of interesting content, which was not reaching the majority. I am a firm believer that blogging is not just being a billboard for brand like how it has become in the recent times. It’s all about voicing an opinion in this fast paced world.

  3. What Is The Pain Point That You Are Addressing ? In fashion industry multiple samples gowaste, yards of fabric get rejected and a number of garments just lie in the warehouse of different companies as stocks and then ultimately has to be liquidated. Due to the easy access to the products and the umpteen number of discounts, it has become a norm for everyone to shop shop shop even though 90% of them is not even necessary. As a designer not only would I like to emphasize on sustainability, upcycling but also the reuse of each and every element until it decomposes into particles! This will eventually solve the problem of over use of all the indigenous resources and create a better environment for the future generation.

  4. What Is Your Value Proposition? Products like Garments, Hand bags, Footwear, Jewellery, Notebooks, Home Furnishings, etc made up of industry waste and organic and sustainable raw materials. Each and every process would be generating zero waste.

  5. What is your solution? (Share prototype info, if any) 1. Bags Completely made up of cut pieces, swatches and waste zippers Used clothing & old gunny sacks made up of plastic Bags made up of single-use plastic – teapoy covers/fridge covers and so on Revamping old bags which are not appealing 2. Footwear Soles made up of rejected soles and the upper part using denim leg mocks Single use plastic Revamping old footwear which have lost their appeal 3. Jewellery Made of Thread Spools, Leg mocks, Swatches, Single Use Plastic from pet bottles, etc 4. Garments Made of old sarees, fabric waste from fashion industries, swatches, buttons, etc

  6. How Would You Explain Your Ability To Build This Venture? This particular fast fashion issue has always been bothering me as a designer. Apart from that being blogger has it perks of getting various kinds of products for reviews. This particular feeling of unopened gift baskets and increasing number of clothing overflowing from the cupboard had to end! The unnecessary beauty, food & lifestyle samples lying in the corner of the room got me thinking! I have industry contacts with manufacturing vendors in various places like Mumbai, Delhi, Jaipur and so on where the surplus industry waste is available. I being a designer myself has brought out a fusion wear collection last month and got shortlisted in top 14 of TFI’s designer of the year award.

  7. What Help You Are Seeking From NSRCEL? (Except Funding) Guidance and mentorship in the right manner, Peer learning and competitive analysis, inspiring workplace, alumni connects and feedbacks from the industry experts.

  8. How far have you progressed with your idea? I have built a collection and made prototype samples to put it up in TFI Designer of the year award and the associated tradeshow in Delhi.

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