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Beyoncé Knowles

Beyoncé Knowles. High Class Oxford Shoe . By: Dariel Roach . Market Research Survey. What’s your age.? What is your gender? How much would you pay for a dressy shoe? Who would you like to see endorse your shoes ? What qualities do you like in dressy shoes? . Results. 14 – 45 Females

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Beyoncé Knowles

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  1. Beyoncé Knowles High Class Oxford Shoe • By: Dariel Roach

  2. Market Research Survey • What’s your age.? • What is your gender? • How much would you pay for a dressy shoe? • Who would you like to see endorse your shoes? • What qualities do you like in dressy shoes?

  3. Results • 14 – 45 • Females • $90 - $200 • Beyoncé Knowles • Comfortable, nice looking,

  4. Target Market • 14 – 45 year olds • Income- Able to pay $100 dollars for shoes • Gender- Females Nice shoes, that look great and are comfortable to walk in.

  5. Product • High Class Oxford Shoe - $185 Competition: • Ballet flats- $138 • Wedge heels- $150

  6. Packaging With every order of High Class Oxford shoe get a free pair of fishnet tights in every shoes box.

  7. Placement • Will be worn in Beyoncé's upcoming brand new video. • Shown on MTV and Music Choice. • Promoted by other celebrities such as Rihanna and Ciara through television commercials, encouraging viewers to Step out in style for the spring

  8. Promotion High Class

  9. Ancillary Products Red and black dress Cheetah Print Leggings Cheetah high waisted Skirt

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