1 / 12

10 Things I’ve Learned About Public Relations Publications

10 Things I’ve Learned About Public Relations Publications. By: Shannon McCloud 12/2/09. #1 Green isn’t good. My favorite color is the least arousing of all colors because it lies at the cent of the light spectrum. Objective Impressions: quieting, refreshing, peaceful

charity-mccarty
Télécharger la présentation

10 Things I’ve Learned About Public Relations Publications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 10 Things I’ve Learned About Public Relations Publications By: Shannon McCloud 12/2/09

  2. #1 Green isn’t good • My favorite color is the least arousing of all colors because it lies at the cent of the light spectrum. • Objective Impressions: quieting, refreshing, peaceful • Subjective Impressions: ghastliness, disease, terror, guilt

  3. #2 Segmentation • Increases the awareness and understanding of the different characteristics of people affects how you present information to them.

  4. #3 Hiding the stroke line around objects • Begin with a new or existing document • Select a shape using the rectangle tool • Place the shape onto the page • Click on the Selection Tool • Click on the shape to highlight the edges • Click the color palette and a color to fill the shape with color • Select the object box and click stroke.Called the “apply effects to object • Select the effects box. Add an object effect to the selected target • In the effects box select feathered edge • Move the percentage or “choke” of the feathered edge from 0 to 100

  5. #4 Parts of a letter • X-height is the height of a lower case letter, this is based off of the height of the letter x. • Ascenders are the stroke above the x-height, like the letter “d” • Descenders are the stroke that extends below the x-height, like “p” or “y”

  6. #5 Emotional Significance of Fonts • Fonts arouse similar emotions in different publics • ex. Times New Roman evokes the feeling of tradition, efficiency, elegance, seriousness http://www.jameskurtz.com/2008/07/22/if-fonts-were-people/

  7. #6 Characteristics of paper • The type of paper used in a publication can affect the perception that people have about the quality, credibility, and importance of the company and the message they are trying to present. • Appropriateness- you wouldn’t print a gala invitation on regular printer paper, but on cardstock.

  8. #7 Color Processing Spot Color • Also called flat color or second color. • Used to add color to black-and- white publications. • Usually limited to one color. • Requires an additional press run per color Process Color • Also called full color or four color because it is produced using four colors: Cyan, Magenta, Yellow, and Black (CMYK). • For each color printed separate master plates must be created • It is 3x more expensive than just black and 2x more expensive than black and a spot color.

  9. #8 Layout Models of Newsletters & Newspapers • These models provide a pattern for placing items on a page. 6 Layout Models • Formal balance divides similar items symmetrically on both sides of a vertical axis. • Informal balance distributes visual weight. • Items of most importance are placed above the fold with Upper half prominence. • The most important items are placed in the upper left or right corners with Upper corner prominence. • Quadrant distribution places important items in each corner of the page. • Stories run as wide rectangles across the page with headlines over the full width of each story is Horizontal distribution.

  10. #9 Photography Poses • Females are more likely than men to be portrayed in emotional or dominated positions. • Readers prefer males in waist-up, face-only and full-body poses, while they prefer females in bust-up, waist-up and knees-up poses. • Females interpret facial expressions from photographs better than males.

  11. #10 Simplicity of Photographs • Limit the number of items in photographs • Center or position the most important items to the upper left • Keep your photographic messages as concrete as possible My friend Justin took this photo during his stay in Korea teaching English. http://www.flickr.com/photos/30700327@N06/

  12. Sources • Morton, L.P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus. • http://www.indyzoo.com/content.aspx?cid=496 • http://gothamist.com/2007/09/30/wiiniors_citize.php • http://iws.ccccd.edu/acano/lectures/ARTC1305_type.htm • http://www.jameskurtz.com/2008/07/22/if-fonts-were-people/ • http://www.perthcomputers.net/images/paper1.jpg • http://www.oyo.com/NewFiles/spot_color.gif • http://sixtwentyonecommunications.com/lightbox/media/newsletter.jpg • http://collegecandy.files.wordpress.com/2009/07/dominating.jpg?w=330&h=330

More Related