1 / 9

Communication Audits

Communication Audits. Chapter 6 Phase 4: The International Communication Association Survey. ICA Survey. Information Received Sending Information to Others Follow-Up on Information Sent Sources of Information Timeliness of Information Organizational Communication Relationships

cirila
Télécharger la présentation

Communication Audits

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication Audits Chapter 6 Phase 4: The International Communication Association Survey

  2. ICA Survey • Information Received • Sending Information to Others • Follow-Up on Information Sent • Sources of Information • Timeliness of Information • Organizational Communication Relationships • Organizational Outcomes • Channels of Communication

  3. ICA Survey • Analysis and Interpretation • Frequency counts and means • Difference scores • Comparisons

  4. ICA Survey • Advantages of the ICA Survey • Well tested • Adaptable • Reliability and Validity • Data bank is available

  5. ICA Survey • Vulnerabilities of the ICA Survey • Length and complexity • Ambiguous terms • The problem with questions is not that the analysts cannot generate possible interpretations, but rather that these interpretations may not be faithful to the meanings intended by respondents.

  6. ICA Survey • Vulnerabilities of the ICA Survey • Every respondent, on every difference question pair except one (information grapevine), always indicated they needed more information than they received. Thus the scale may be more of a “curiosity index” than an information-needs inventory.

  7. ICA Survey • Vulnerabilities of the ICA Survey • The ICA Survey is basically a self-report, perception-based instrument. • Discovery of perceptions is important, though. • Survey is rarely used alone. • Stills leaves out significant areas • Networks • Structure

  8. Communication Audits Chapter 6 Phase 4: The International Communication Association Survey END

More Related