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Twitter for PR (Keynote & Youtube version)

This is the Keynote version of an older slidedeck I uploaded a few months ago. Just testing the Keynote upload and Youtube embed functions with this one.

corinnew
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Twitter for PR (Keynote & Youtube version)

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  1. Twitter for PR (Keynote & Youtube version) twitter Used as a PR Tool (Keynote version with YouTube Videos) Saturday, February 14, 2009

  2. twitter: service A free micro-blogging Saturday, February 14, 2009

  3. twitter: service A free micro-blogging 140 character maximum Saturday, February 14, 2009

  4. twitter in plain English - the Common Craft Show Saturday, February 14, 2009

  5. Another place where conversations occur Organization Stakeholders Influentials Stakeholders Influentials Saturday, February 14, 2009

  6. Another place where conversations occur Organization Stakeholders Influentials Stakeholders Influentials Saturday, February 14, 2009

  7. Lingo tweet ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009

  8. Lingo tweet - a message of 140 characters or less ๏ hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009

  9. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009

  10. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009

  11. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009

  12. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ tinyURL ๏ DM ๏ Saturday, February 14, 2009

  13. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ - for URLs longer than 30 characters tinyURL ๏ DM ๏ Saturday, February 14, 2009

  14. Lingo tweet - a message of 140 characters or less ๏ - tweets that start with a # (tracking) hashtag ๏ - same as hashtag (twitter meme) tweme ๏ tweetup - twitter meetup ๏ tweetchannel - add #channelname at start of tweets ๏ - for URLs longer than 30 characters tinyURL ๏ - direct message (private) DM ๏ Saturday, February 14, 2009

  15. twitter uses Tracking • Monitoring • Live-reporting Journalism • Activism • Public Relations Political Comm. • Crisis Comm. Saturday, February 14, 2009

  16. Monitoring tracking Saturday, February 14, 2009

  17. Monitoring tracking Monitor reputation, buzz, opinions, trends ๏ Use keyword tracking (“Track keyword”) ๏ Monitor and respond to what’s being said about ๏ your organization Comcast Example ๏ Jet Blue Example ๏ Saturday, February 14, 2009

  18. Comcast’s YouTube Baggage - Sleeping Comcast Technician Video Saturday, February 14, 2009

  19. shes age Pu able R “C er The nny Ov Gra Edge p, so u ’t show uy doesn h a hammer” Cable g es - wit ranny do g “Taking a Whack A gainst Co Mona Sh mcast: aw Reach ed Her Br Point, Th eaking en for He r Hamme r” “Taking a hammer to Comcast” Photo Credit: Richard A. Lipski -- The Washington Post Saturday, February 14, 2009

  20. Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his first tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito Saturday, February 14, 2009

  21. Comcast’s lesson learned TechCrunch Founder Michael Arrington tore into Comcast on twitter after 36 hours without Internet service. Within 20 minutes of his first tweet a Comcast executive called to ask how he could help. Photo Credit: Joi Ito Saturday, February 14, 2009

  22. Saturday, February 14, 2009

  23. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal Saturday, February 14, 2009

  24. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? Saturday, February 14, 2009

  25. Jet Blue Monitoring Example Manager of Corporate Communication for Jet Blue DMs a twitter user who tweeted about having spotted a celebrity (William Shatner) at the Jet Blue terminal tweet #1: JetBlue terminal. William Shatner waiting in pinstripe suite and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe? tweet #2: Using JetBlue wifi to access twitter, 10 seconds later, I get a follow request from JetBlue on twitter. Half freaked out, half awed. Saturday, February 14, 2009

  26. “ We learned last February the value of a certain amount of transparency when we posted a video of our founding CEO on YouTube to address customers affected by the ice storm that swept through the Northeast. Our Twitter account is much the same thing; making ourselves available in an environment where are customers already live -again not focused on marketing - but real interaction: less billboard - more information booth. We track Twitter mentions of our brand through various services from the internal “track” function on Twitter to external tools like tweetscan.com or quotably.com that “ are freely available to all users. Many allow near immediate notification of mentions. - Morgan Johnston, Corporate Communications, JetBlue Airways Saturday, February 14, 2009

  27. live- reporting Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview ๏ Saturday, February 14, 2009

  28. live- reporting Similar to live-blogging ๏ Uses hashtags (i.e. “#sxsw”) ๏ Backchannel tool ๏ 08 SXSW Zuckerberg Interview ๏ ynote erg Ke uckerb aos as “Z Into Ch scends De Over” Takes ience ud - Wired A Saturday, February 14, 2009

  29. - Cartoon Credit: Bitstrips.com Saturday, February 14, 2009

  30. twitter used in journalism Saturday, February 14, 2009

  31. twitter used in journalism Media using twitter: CNN, Reuters, BBC, ITN, etc. ๏ Rick Sanchez Example (http://twitter.com/ricksanchezcnn) ๏ Started during Hurricane Gustav ๏ Almost 27,000 followers; following 18,000 ๏ Allows for on-air interaction with audience ๏ Get story ideas, leads ๏ Saturday, February 14, 2009

  32. Rick Sanchez using twitter on air - CNN anchor Saturday, February 14, 2009

  33. twittering for activism James Buck Example ๏ twittering yoursef out of jail ๏ Saturday, February 14, 2009

  34. twittering for activism James Buck Example ๏ twittering yoursef out of jail ๏ Arrested Saturday, February 14, 2009

  35. twittering for public relations Saturday, February 14, 2009

  36. twittering for public relations monitoring conversations ๏ participating in conversations ๏ starting conversations ๏ providing product or service info ๏ Whole Foods example (http://twitter.com/wholefoods) ๏ promoting stories, news through twitterfeed ๏ feeds a blog to twitter ๏ Saturday, February 14, 2009

  37. twittering for president Saturday, February 14, 2009

  38. twittering for president Obama on twitter (most followed person) ๏ Hillary on twitter ๏ British Prime Minister on twitter ๏ Twitter in political communication: ๏ Interacting with constituents ๏ Increased transparency in the political process? ๏ Saturday, February 14, 2009

  39. Saturday, February 14, 2009

  40. twittering in times of crisis Saturday, February 14, 2009

  41. twittering in times of crisis twittering during a campus lockdown ๏ twittering about disasters ๏ Red Cross: providing statistics & directions ๏ twittering about wildfires ๏ LAFD: October 2007 California wildfires ๏ Saturday, February 14, 2009

  42. Credits Dr. Corinne Weisgerber St. Edward’s University Blog: http://socialmediaprclass.blogspot.com Email: corinnew@stedwards.edu Saturday, February 14, 2009

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