1 / 9

CAMPAIGN MESSAGE

ITF: Developing strategic campaigns Module Five. CAMPAIGN MESSAGE. Campaign message. Describes the campaign clearly and briefly, to the public and workers. Usually involves social justice. Different from a slogan. Usually 1-3 sentences. Why have a campaign message?. To inspire workers.

coys
Télécharger la présentation

CAMPAIGN MESSAGE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ITF: Developing strategic campaigns Module Five CAMPAIGN MESSAGE

  2. Campaign message • Describes the campaign clearly and briefly, to the public and workers. • Usually involves social justice. • Different from a slogan. Usually 1-3 sentences. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  3. Why have a campaign message? • To inspire workers. • To define the central issues. • To send a message to the employer. • To win community and public support. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  4. The test of a good campaign message • It fits the situation. • It appeals to the broader community. • It unites the workers. • It is not a slogan. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  5. LAN Peru aviation mechanics – campaign message Warning: Delays and cancellations on LAN and TAM airlines. LAN Peru aviation mechanics have not had a salary increase in 10 years and are only paid ½ of mechanic salaries in Chile and Argentina. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  6. A slogan is a short catchy phrase.A campaign message is the public expression of the campaign. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  7. DHL Turkey – campaign message DHL workers in Turkey have a right to a workplace with decent working conditions and free from discrimination, intimidation, bribery and coercion. The workers deserve the same equality, respect, and freedom as their German counterparts. Slogan: “Respect at DHL Turkey” ITF: DEVELOPING STRATEGIC CAMPAIGNS

  8. Activity: creating a campaign message Aim: to create a campaign message. Tasks: Select a facilitator and time keeper. Gather information: • Name of the employer or key decision maker. • 1-3 workers problems restated as social justice concerns. • Geographic location, if relevant. • 1-2 employer vulnerabilities, if relevant. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  9. Activity: creating a campaign message Imagine you have been asked to write a short headline or a few sentences for the newspaper. Your campaign message should: • be specific to your situation. 2) appeal to the broader community. 3) unite the workers. ITF: DEVELOPING STRATEGIC CAMPAIGNS

More Related