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7 th CIS Local Counsel Forum

7 th CIS Local Counsel Forum. Yerevan, Armenia Thursday, 7 June 2012 “The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?”. The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?. Panel:

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7 th CIS Local Counsel Forum

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  1. 7th CIS Local Counsel Forum Yerevan, Armenia Thursday, 7 June 2012 “The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?”

  2. The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing? • Panel: • Moderator: Nick Eastwell, London Consultant, Kinstellar -– London • Dr. Cord-Georg Hasselmann, Partner, Hengeler Mueller - Berlin • Mr. Mikhail Safarov, Partner, Director of the Regional Development, Vegas-Lex – Moscow

  3. The Modern Law Firm Conundrum: • Structuring of Law Firm Business • “Old-fashioned” Partnership vs. Managed Firm • Lockstep vs. ‘Eat what you kill’ What are the advantages and disadvantages of each?

  4. The Modern Law Firm Conundrum:

  5. The Modern Law Firm Conundrum: • 2. Branding • Magic Circle - UK • Charmed Circle/White Shoe - NY • International network • Local premium firms How important is a law firm’s brand in the modern legal world?

  6. The Modern Law Firm Conundrum:2. Branding

  7. The Modern Law Firm Conundrum: • 3. Marketing • Meetings • Media • Newsletters • Seminars What is and what is not effective marketing?

  8. The Modern Law Firm Conundrum:3. Marketing • “When your price are very high, people assume • That your product must be very good!”

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