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In this lesson, students will learn to identify propaganda in text by recognizing persuasive techniques such as testimonial, bandwagon, overgeneralization, and faulty cause-and-effect. Relevant examples and discussions will help develop critical thinking skills.
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Learning ObjectiveName __________________________ Today, we will identify1 propaganda in text. 1 find CFU What are we going to do today? What does identify mean? Identify means ________. Activate (or provide) Prior Knowledge Fill in your favorite brand of shoes: A. _______________ are the best athletic shoes ever! B. You can play and win any game if you wear ________________! CFU Will wearing a certain brand of shoes guarantee you will win any game you play? Why or why not? (pair-share) Claims like this are used to change your opinion. This claim is a type of propaganda. Today, we will identify propaganda in text.
Concept Development • Propaganda is information used to influence2 people’s opinions or behavior. • Propaganda may or may not be true. • Propaganda in text uses one or more of these four techniques3: • 2 change 3 methods Go to Skill Dev. #1 Go to Skill Dev. #2 Examples: 4 supports Not examples of propaganda:Ed’s Gourmet Coffee is made in Pittsburg. Some of the teachers at Central High School like Ed’s Gourmet Coffee. CFU #1 What is the difference between testimonial and overgeneralization propaganda techniques? Why is Some of the teachers at Central High School like Ed’s Gourmet Coffee not an example of a propaganda technique? CFU #2 Is the following example of propaganda true or false? How do you know? All middle school students prefer math class over history class. What is the difference between bandwagon and faulty cause-and-effect propaganda techniques? In your own words, what is propaganda? Propaganda is _______________________________________.
Skill Development/Guided Practice (#1) Propaganda is information used to influence people’s opinions or behavior. Identify propaganda in text. testimonial This propaganda technique is trying to influence me to buy Shoes by Devon because a famous actor endorses the shoes. testimonial This propaganda technique is trying to influence me to buy Big Bubble Bubblegum because a famous athlete endorses the gum. overgeneralization This is too broad to be true in every case. Some people who own cats live long, happy lives. This overgeneralization is trying to influence me to buy to a dog. overgeneralization This is too broad to be true in every case. Other cleaning supplies work just as well. This overgeneralization is trying to influence me that if I use Acme Cleaning Supplies, I will have the cleanest home. CFU (#1a) How did I/you identify the clues in the text that helped determine the propaganda technique? (#2) How did I/you explain how the selected propaganda technique influences my/your opinion or behavior? Back to Concept Development
Skill Development/Guided Practice (#2) Propaganda is information used to influence people’s opinions or behavior. Identify propaganda in text. This propaganda technique is trying to influence me to watch American Idol by saying that everyone else is watching it. bandwagon bandwagon This propaganda technique is trying to influence me to wear Royal Jeans by saying that everyone else is wearing them. faulty cause and effect This propaganda technique is trying to influence me to drink Red Star energy drinks by saying that it will improve my grades. faulty cause and effect This propaganda technique is trying to influence me to eat almonds by saying that almonds will make me become rich and drive nice cars. testimonial This propaganda technique is trying to influence me to buy Memphis Guitars because a famous singer endorses the guitars. overgeneralization This is too broad to be true in every case. Some right-handed people are good artists and musicians too. This propaganda technique is trying to influence me by saying that left-handed people make better artists and musicians. CFU (#1a) How did I/you identify the clues in the text that helped determine the propaganda technique? (#2) How did I/you explain how the selected propaganda technique influences my/your opinion or behavior?
Relevance Propaganda is information used to influence people’s opinions or behavior. 1. Identifying propaganda in text will help you form your own opinions while reading. 2. Identifying propaganda in text will prevent you from being persuaded by every opinion or idea. Animal Farm By George Orwell “We pigs are brainworkers. The whole management and organization of this farm depends on us. Day and night we are watching over your welfare. It is for your sake that we drink the milk and eat those apples.” faulty cause and effect Sample Test Question: 1. Identify the propaganda technique used in the statement below: Tennis stars Venus and Serena Williams say Speed Swing tennis rackets are the best. A overgeneralization B testimonial C bandwagon D faulty cause and effect Whitney Pears agrees Popstar Soda is the best 3. Identifying propaganda in text will help you do well on tests. CFU Does anyone else have another reason why identifying propaganda in text is relevant? (pair-share) Why is it relevant to identify propaganda in text? You may give me one of my reasons or one of your own. Which reason is most relevant to you? Why?
Propaganda is information used to influence people’s opinions or behavior. Skill Closure Identify propaganda in text. This propaganda technique is trying to influence me to eat more apples because a doctor, someone who is important and trusted, is giving advice. testimonial This is too broad to be true in every case. Some students in the past were brighter than some students today. This propaganda technique is trying to influence me to believe that students today are brighter than students in the past. overgeneralization Boys would rather play sports than join a club. Constructed Response Closure Why is the sentence above an example of overgeneralization? _____________________________________________________ Summary Closure What did you learn today about identifying propaganda in text? Day 1 __________________________________________________________________________________________ _______________________________________________________________________________________________ Day 2 __________________________________________________________________________________________
Independent Practice Name ______________________ Propaganda is information used to influence people’s opinions or behavior. Identify propaganda in text. This is too broad to be true in every case. Other healthy drinks exist. This propaganda technique is trying to influence me to drink Super Green by saying it is the healthiest drink available. overgeneralization testimonial This propaganda technique is trying to influence me to drink Super Green because an important expert endorses the drink. This propaganda technique is trying to influence me to drink Super Green by saying that everyone else is drinking it. bandwagon This propaganda technique is trying to influence me to drink Super Green because a famous astronaut endorses the drink. testimonial There is no connection between a drink and being healthier and stronger. This propaganda technique is trying to influence me to drink Super Green by saying it will make me healthier and stronger. faulty cause and effect
Periodic Review 1 Name ______________________ Propaganda is information used to influence people’s opinions or behavior. Identify propaganda in text. This propaganda technique is trying to influence me to rent Snakes on a Plane III by saying that everyone else is renting it. bandwagon testimonial This propaganda technique is trying to influence me to watch Snakes on a Plane III because an actress/singer endorses the movie. This is too broad to be true in every case. Not everyone agrees this is the best movie of the year. This propaganda technique is trying to influence me to believe that Snakes on a Plane III is the best movie of the year. overgeneralization bandwagon This propaganda technique is trying to influence me to go to the theater on Friday to watch Snakes on a Plane III by saying everyone else is going on Friday. faulty cause and effect There is no connection between watching a movie and being popular. This propaganda technique is trying to influence me to watch Snakes on a Plane III with my friendsby saying I will become more popular.
Periodic Review 2 Name ______________________ Propaganda is information used to influence people’s opinions or behavior. Identify propaganda in text. overgeneralization This is too broad to be true in every case. Some people might dislike The Grumps. This propaganda technique is trying to influence me by saying that everyone who watches the Grumps will have a good time. testimonial This propaganda technique is trying to influence me to watch the Grumps because a famous actor endorses the show. bandwagon This propaganda technique is trying to influence me to watch the Grumps by saying that everyone else is watching it. testimonial This propaganda technique is trying to influence me to watch the Grumps because a famous musician endorses the show. faulty cause and effect This propaganda technique is trying to influence me to watch the Grumps by saying it will make me more intelligent. There is no connection between watching a show and becoming smarter.
Periodic Review 3 Name ______________________ Propaganda is information used to influence people’s opinions or behavior. Identify propaganda in text. This is too broad to be true in every case. Some people may use other energy-efficient light bulbs. This propaganda technique is trying to influence me to use EnerMin light bulbs by saying they will save energy. overgeneralization This propaganda technique is trying to influence me to use EnerMin light bulbs by having an important electric company executive endorse the light bulbs. testimonial This is too broad to be true in every case. All homes use different amounts of energy. This propaganda technique is trying to influence me to use EnerMin light bulbs by saying they lowered my neighbor’s energy bill. overgeneralization bandwagon This propaganda technique is trying to influence me to use EnerMin light bulbs by saying I will save money like all the smart people. There is no connection between light bulbs and weight. This propaganda technique is trying to influence me to use EnerMin light bulbs by saying the faulty cause and effect
