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Fonts Type

Fonts Type. Topics to Study Type Fonts Other Type Attributes. . Type Must be legible and readable! Legibility = How easily a reader can decipher the letters on the page. Readability = The document’s overall appearance. BACK. Fonts Dictionary Definition

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Fonts Type

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  1. Fonts Type

  2. Topics to Study Type Fonts Other Type Attributes

  3. ... Type • Must be legible and readable! • Legibility = How easily a reader can decipher the letters on the page. • Readability = The document’s overall appearance. BACK

  4. Fonts • Dictionary Definition • “A complete set of type of one size and face.” • Includes Three Characteristics • typeface (shape of letters) • style (attributes) • size (height) BACK

  5. Types of Typefaces • Serif= easy to read blocks of text • Blue Mtn … Blue Mtn • Sans serif = clean look • Blue Mtn • Novelty = special feeling/affect • Blue Mtn • Symbol= non-alphanumeric

  6. Appropriate Typeface? Which of the following would be better for a truck stop advertisement? Good Food Good Prices Good Services Good Food Good Prices Good Services

  7. How Many Typefaces? • One gives consistent look. • Two complementary typefaces is common • Three is the max! • Moremakesthepublication to busyandconfusing.

  8. ! Style … Adding Emphasis to Text • Boldface • Italics • Underline • CAPITAL LETTERS • Spot Color Reverse Type

  9. Size of Type • Measured in Points (72 pts = 1”) • Includes: • highest letter • lowest descender • space between lines • most programs add more to space the lines (leading)

  10. Other Type Attributes • baseline • x height • ascenders (like t and b) • descenders (like y and g) • pitch • characters/inch horizontally • for monospaced fonts only BACK

  11. Type Sizes in a Publication • body (base size) = x points • dependent on audience and medium • subheads = x + 2 points • headlines = 2(x+2) + ? points • captions = x-1 or x-2

  12. Type: Other Considerations • Line spacing (leading) • Contrast w/ background • Margins (white space) • Captions • don’t insult reader • verify names • list names left to right • fit the graphic

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