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Pharmaceutical

Textile & Paper. not new, but new for you, access the global brain. Simon Dewulf, CEO CREAX. Food . Automotive. FMCG. Chemistry. Materials. Electronics. Pharmaceutical. 2. WiFi. There is free WiFi available during the CREAX training session. Network name: CREAX_Visitors

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Pharmaceutical

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  1. Textile & Paper not new, but new for you, access the global brain Simon Dewulf, CEO CREAX Food Automotive FMCG Chemistry Materials Electronics Pharmaceutical

  2. 2 WiFi There is free WiFi available during the CREAX training session. Network name: CREAX_Visitors Access key: 1234567890123 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

  3. CREAX process 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN?

  4. 4 CreationSuite – Fields of expertise • Fields of expertise • Innovation research • Product and process innovation opportunities • New applications for your technology • Solutions from other industries and companies • Technology mapping • Technological trends in a domain • Mapping of technologies which can realize ideas • Universities and institutes which specialize in a technology • Competitive analysis • Discovering open innovation partners across industries • Getting insights on which problems competitors are working • Identifying new players in the market

  5. 5 Analyzing data –powerful analyses Bibliographic analysis examples • Answer questions like: Who? What? Where? When? • Use these analyses for facts and figures about products and companies. Text analysis examples • Which problems are solved? Which technologies are used? Where can I learn from others? • Use for creative problem solving and finding inspiration and opportunities. Overlay analysis • Who are newcomers? • Who is working on which problems? Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes. Unit analysis

  6. 6 • Quantity breeds quality • Postponement of judgment • Hitchhiking • Freewheeling • Alex Osborn • CREAX Quotes: • Nobody is as smart as everybody • From ‘not invented here’ to ‘proudly found elsewhere’ • Someone somewhere solved my problem • Copying one idea is plagiarism, copying ten ideas is research • We are not smart but the rest of the world is smart • What can be changed, what can be gained? • Creativity is the property, innovation is the function • Properties are features, functions are benefits. • Property is Science, Function is Technology. • Solve your problems with the worlds’ best inventors. • Our method brings a 360 degrees checklist for solution generation.

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  8. 8 + + + + + + + + + + + + Magazine on a bottle INTEGRATION Spiral garden hose LINEARITY Dimpled train SURFACE Hollow glass POROSITY Keyport INTEGRATION Transparent toaster TRANSPARENCY Twister duvet cover COLOUR Stain pen SHAPE Flexible piano FLEXIBILITY Flavoured sugar SENSES USB rechargeable batteries INTEGRATION Pasta pot POROSITY

  9. 9 + + + + + + + + Self cleaning glass SURFACE Pulsating razor PULSATION Self-heating coffee AUTOMATION + Liquid snow chain STATE In-bottle filter FIBRES Metal foam POROSITY Fruit textured carton SENSES Pacifier thermometer INFORMATION Collapsible container FLEXIBILITY 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

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