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Branding and Building Your Business Using New and Old Media

Learn how to build a strong brand and grow your business using a mix of traditional and modern media strategies. This guide, presented by Christine Lemyze from IBM, provides insights into leveraging new and old media to reach your target audience effectively.

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Branding and Building Your Business Using New and Old Media

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    1. Branding and Building Your Business Using New and Old Media Christine Lemyze, Vice President, Marketing, Global Technology Services, IBM Growth Markets Unit May 6, 2011

    2. 2 An explicit or implicit promise to deliver a consistent and differentiated customer experience

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